{"id":11209,"date":"2022-01-13T21:24:56","date_gmt":"2022-01-13T21:24:56","guid":{"rendered":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/gsma_resources\/ethicsplaybook"},"modified":"2025-04-03T15:03:14","modified_gmt":"2025-04-03T14:03:14","slug":"ethicsplaybook","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/gsma_resources\/ethicsplaybook\/","title":{"rendered":"The AI Ethics Playbook &#038; Self-Assessment Questionnaire"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">AI has the potential to truly change the world. However, this represents not only an opportunity but also a risk. As the adoption of AI accelerates, organisations and governments around the world are considering how best to harness this technology for the benefit of people and planet. It is vital therefore, that AI is designed, developed and deployed ethically.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This playbook is intended as a practical tool to help organisations consider how to ethically design, develop and deploy artificial intelligence (AI) systems. It is designed to cater to organisations with varying levels of maturity with regards to AI adoption and familiarity with ethical principles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Featuring spotlights and examples, the playbook helps the reader to gain an understanding of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Common ethical principles<\/li>\n\n\n\n<li>Organisational structure for dealing with ethical issues<\/li>\n\n\n\n<li><strong>Technical tools including<a href=\"https:\/\/www.gsma.com\/aiethics-saq\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Self-Assessment Questionnaire<\/a><\/strong><\/li>\n\n\n\n<li>Key themes and recommendations<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The GSMA hosted an interactive and informative webinar on &#8216;<strong>Operationalising AI Ethics Principles into everyday activities<\/strong>&#8216;. Watch the <a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/gsma_events\/ai-for-impact-webinar-operationalising-ai-ethics-principles-into-everyday-activities\/\">highlight video<\/a>, featuring industry speakers sharing their insights and experiences, alongside key messages and highlights from the AI Ethics Playbook.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI has the potential to truly change the world. However, this represents not only an opportunity but also a risk. As the adoption of AI accelerates, organisations and governments around the world are considering how best to harness this technology for the benefit of people and planet. It is vital therefore, that AI is designed, [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":0,"template":"","meta":{"image":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2022\/01\/AI-Playbook-front-cover-image.jpg","json":{"gsma_resources_type":"Document","gsma_resources_thumb":"[8080]","gsma_resources_file":"[8233]","gsma_resources_multi":null,"gsma_resources_wgr":null,"gsma_resources_video":"","gsma_resources_image":"[]","gsma_resources_url":"","gsma_resources_date":"","gsma_resources_button":"Download the AI Ethics Playbook "}},"tags":[],"resource_categories":[1242,3572,3573],"algolia_discover_type":[3514],"class_list":["post-11209","gsma_theme_resources","type-gsma_theme_resources","status-publish","hentry","resource_categories-ai-for-impact","resource_categories-ai-transformation","resource_categories-responsible-ai","algolia_discover_type-resource"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The AI Ethics Playbook &amp; Self-Assessment | GSMA<\/title>\n<meta name=\"description\" content=\"Discover how to ethically design, develop, and deploy AI systems with GSMA\u2019s AI Ethics Playbook. Practical tools, ethical principles, and key recommendations included.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/gsma_resources\/ethicsplaybook\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The AI Ethics Playbook &amp; Self-Assessment Questionnaire\" \/>\n<meta property=\"og:description\" content=\"Discover how to ethically design, develop, and deploy AI systems with GSMA\u2019s AI Ethics Playbook. Practical tools, ethical principles, and key recommendations included.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/gsma_resources\/ethicsplaybook\/\" \/>\n<meta property=\"og:site_name\" content=\"External Affairs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gsma\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-03T14:03:14+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@GSMA\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The AI Ethics Playbook & Self-Assessment | GSMA","description":"Discover how to ethically design, develop, and deploy AI systems with GSMA\u2019s AI Ethics Playbook. 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