{"id":18796,"date":"2026-03-30T16:19:48","date_gmt":"2026-03-30T15:19:48","guid":{"rendered":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/?post_type=gsma_theme_resources&#038;p=18796"},"modified":"2026-06-01T12:31:45","modified_gmt":"2026-06-01T11:31:45","slug":"external-affairs-at-mwc26-barcelona","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/gsma_resources\/external-affairs-at-mwc26-barcelona\/","title":{"rendered":"External Affairs at MWC26 Barcelona"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">At MWC26 Barcelona, GSMA External Affairs hosted an array of session tapping into the mobile industry\u2019s zeitgeist. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From breaking down the fundamental building blocks&nbsp;of AI to exploring why refurbished phones aren\u2019t more widely adopted, a selection of industry experts gathered to deliver the latest thought leadership.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-catch-up-on-the-conversations-shaping-the-future-of-the-mobile-industry\">Catch-up on the conversations shaping the future of the mobile industry<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8211; <a href=\"#h-would-you-buy-a-used-phone-how-to-build-consumer-confidence-in-refurbished-devices\">Would you buy a used phone? How to build consumer confidence in refurbished devices<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8211; <a href=\"#h-from-principles-to-practice-operationalising-responsible-ai-across-the-ecosystem\">From Principles to Practice: Operationalising Responsible AI across the Ecosystem<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8211; <a href=\"#h-building-equitable-foundations-for-inclusive-ai-futures\">Building Equitable Foundations for Inclusive AI Futures<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8211; <strong><a href=\"#h-the-business-imperative-for-digital-inclusion\">The Business Imperative for Digital Inclusion<\/a><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8211; <strong><a href=\"#h-how-green-is-your-bottom-line\">How Green is Your Bottom Line?<\/a><\/strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-would-you-buy-a-used-phone-how-to-build-consumer-confidence-in-refurbished-devices\"><strong>Would you buy a used phone? How to build consumer confidence in refurbished devices<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Refurbished smartphones&nbsp;are one of the fastest-growing segments of the device ecosystem&nbsp;\u2013&nbsp;outpacing new-device growth&nbsp;in recent years&nbsp;and playing an increasingly critical role in&nbsp;operators\u2019&nbsp;and manufacturers\u2019&nbsp;strategies and sustainability commitments.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yet&nbsp;despite&nbsp;rising&nbsp;demand, refurbished&nbsp;devices&nbsp;still&nbsp;represent&nbsp;less than&nbsp;10%&nbsp;of&nbsp;the&nbsp;total&nbsp;mobile phone&nbsp;market&nbsp;in most&nbsp;countries.&nbsp;This leaves&nbsp;significant commercial value unrealised. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Held on Monday 2 March at MWC26 Barcelona,&nbsp;this session brings together thought leaders from across the value chain&nbsp;\u2013refurbishers,&nbsp;mobile operators, and&nbsp;phone manufacturers&nbsp;\u2013&nbsp;to explore closing this consumer confidence gap.<\/p>\n\n\n                <script src=\"https:\/\/platform.vixyvideo.com\/p\/557\/sp\/55700\/embedIframeJs\/uiconf_id\/23455624\/partner_id\/557\"><\/script>\r\n                <div style=\"padding-bottom: 56.25%; position: relative;\"><div id=\"vixy_player_6a539354dfe9a\" style=\"position:absolute; width:100%; height:100%\"><\/div><\/div>\r\n                <script>\r\n                    kWidget.embed({\r\n                      \"targetId\": \"vixy_player_6a539354dfe9a\",\r\n                      \"wid\": \"_557\",\r\n                      \"uiconf_id\": 23459939,\r\n                      \"flashvars\": {},\r\n                      \"entry_id\": \"0_l5jepws8\"\r\n                    });\r\n                <\/script>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Timestamps<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">00:00 &#8211; Introduction from the GSMA&#8217;s Head of Climate Action<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">02:32&nbsp;&#8211; Overview of GSMA research on refurbished phones<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">09:23 &#8211; Panel Discussion<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-from-principles-to-practice-operationalising-responsible-ai-across-the-ecosystem\"><strong>From Principles to Practice: Operationalising Responsible AI across the Ecosystem<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As AI investment accelerates and agentic AI use\u202fbecomes\u202fembedded\u202facross networks, operations, and customer interactions, mobile operators are under increasing pressure to deploy AI responsibly and transparently.\u202f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meeting these expectations requires more than internal policies\u202f-\u202fit demands maturity, cultural\u202fchange\u202f, and collaboration across the ecosystem.\u202f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Held on Tuesday 3 March at MWC26 Barcelona,&nbsp;this&nbsp;session examines what accelerates\u202fprogress,\u202fwhere organisations commonly get stuck, and how\u202fleadership\u202fand culture\u202fmust evolve to keep up pace\u202fwith rapidly advancing AI capabilities. \u202f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n                <script src=\"https:\/\/platform.vixyvideo.com\/p\/557\/sp\/55700\/embedIframeJs\/uiconf_id\/23455624\/partner_id\/557\"><\/script>\r\n                <div style=\"padding-bottom: 56.25%; position: relative;\"><div id=\"vixy_player_6a539354dfed7\" style=\"position:absolute; width:100%; height:100%\"><\/div><\/div>\r\n                <script>\r\n                    kWidget.embed({\r\n                      \"targetId\": \"vixy_player_6a539354dfed7\",\r\n                      \"wid\": \"_557\",\r\n                      \"uiconf_id\": 23459939,\r\n                      \"flashvars\": {},\r\n                      \"entry_id\": \"0_hrbr6ess\"\r\n                    });\r\n                <\/script>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Timestamps<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">00:00 &#8211; Introduction from the GSMA&#8217;s Head of SDG Accelerator<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">05:15 &#8211; Overview of GSMA research on responsible AI<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">13:35 &#8211; Panel Discussion<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-equitable-foundations-for-inclusive-ai-futures\"><strong>Building Equitable Foundations for Inclusive AI Futures<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As the&nbsp;initial&nbsp;AI&nbsp;experimentation&nbsp;buzz gives way to large-scale adoption and more mature deployments, it is leading to unparalleled infrastructural demands.&nbsp;With unprecedented investment flowing&nbsp;into compute infrastructure over the last three years, the pace of investment&nbsp;is&nbsp;only accelerating, expected to exceed five trillion by 2030.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alongside compute and data, uneven&nbsp;distribution of&nbsp;digital and&nbsp;AI skills&nbsp;is&nbsp;driving a&nbsp;widening&nbsp;AI usage gap,&nbsp;which limits&nbsp;the ability of&nbsp;individuals, organisations, and entire global&nbsp;regions&nbsp;to&nbsp;benefit&nbsp;from AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Held on Tuesday 3 March at MWC26 Barcelona,&nbsp;this seminar explores what&nbsp;Inclusive AI&nbsp;means&nbsp;in practice, starting with&nbsp;the fundamental building blocks&nbsp;of&nbsp;compute,&nbsp;data, and AI skills.&nbsp;<\/p>\n\n\n                <script src=\"https:\/\/platform.vixyvideo.com\/p\/557\/sp\/55700\/embedIframeJs\/uiconf_id\/23455624\/partner_id\/557\"><\/script>\r\n                <div style=\"padding-bottom: 56.25%; position: relative;\"><div id=\"vixy_player_6a539354dff00\" style=\"position:absolute; width:100%; height:100%\"><\/div><\/div>\r\n                <script>\r\n                    kWidget.embed({\r\n                      \"targetId\": \"vixy_player_6a539354dff00\",\r\n                      \"wid\": \"_557\",\r\n                      \"uiconf_id\": 23459939,\r\n                      \"flashvars\": {},\r\n                      \"entry_id\": \"0_2dv366td\"\r\n                    });\r\n                <\/script>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Timestamps<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">00:30 &#8211; Introduction from the GSMA&#8217;s Director of AI for Impact<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">14:54 &#8211; Keynote form CEO of Axiata Digital Labs&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">30:00 &#8211; Panel Discussion<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">52:32 &#8211; Youth Perspectives from UNICEF Youth Speaker<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-business-imperative-for-digital-inclusion\"><strong>The Business Imperative for Digital Inclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The GSMA Guide,&nbsp;<em>The Business Imperative for Digital Inclusion<\/em>, makes a simple but critical point: exclusion creates blind spots, bias, and risk in intelligent systems. Inclusion, by contrast, is what makes intelligence credible, trusted, and scalable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the IQ Era, Digital Inclusion is no longer a social add-on. It is a core input into better data, better decisions, and better outcomes \u2014 for business, for society, and for the future of our industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Held on Wednesday 4 March at MWC26 Barcelona, this&nbsp;session marks the public unveiling of&nbsp;the GSMA\u2019s newly published guide,&nbsp;<em>&#8216;The Business Imperative for Digital Inclusion: Reporting and Engagement<\/em>,&#8217; which positions digital inclusion&nbsp;as essential to business strategy. <\/p>\n\n\n                <script src=\"https:\/\/platform.vixyvideo.com\/p\/557\/sp\/55700\/embedIframeJs\/uiconf_id\/23455624\/partner_id\/557\"><\/script>\r\n                <div style=\"padding-bottom: 56.25%; position: relative;\"><div id=\"vixy_player_6a539354dff2b\" style=\"position:absolute; width:100%; height:100%\"><\/div><\/div>\r\n                <script>\r\n                    kWidget.embed({\r\n                      \"targetId\": \"vixy_player_6a539354dff2b\",\r\n                      \"wid\": \"_557\",\r\n                      \"uiconf_id\": 23459939,\r\n                      \"flashvars\": {},\r\n                      \"entry_id\": \"0_yzhw2b02\"\r\n                    });\r\n                <\/script>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Timestamps<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">00:00 &#8211; Introduction from the GSMA&#8217;s Head of SDG Accelerator<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">05:15 &#8211; Fireside chat on the &#8216;why&#8217; of Digital inclusion<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">21:00&nbsp;&#8211; Panel Discussion on &#8216;how&#8217; to implement&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-green-is-your-bottom-line\"><strong>How Green is Your Bottom Line?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As concerns about climate, cost pressures, and operational resilience converge, sustainability is&nbsp;emerging&nbsp;not just as a moral or regulatory imperative,&nbsp;but as a key driver of efficiency and long-term viability. Enterprises and network operators investing in greener infrastructure and processes are increasingly reporting measurable reductions in operating expenses (OPEX), lower energy consumption, and greater reliability.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Held on Thursday 5 March at MWC26 Barcelona, this session explores how sustainability strategies,&nbsp;from energy-efficient hardware and virtualisation,&nbsp;to smarter demand-response, renewable energy sourcing, and reduced hardware churn,&nbsp;can translate into bottom-line savings and resilient operations.&nbsp;<\/p>\n\n\n                <script src=\"https:\/\/platform.vixyvideo.com\/p\/557\/sp\/55700\/embedIframeJs\/uiconf_id\/23455624\/partner_id\/557\"><\/script>\r\n                <div style=\"padding-bottom: 56.25%; position: relative;\"><div id=\"vixy_player_6a539354dff4e\" style=\"position:absolute; width:100%; height:100%\"><\/div><\/div>\r\n                <script>\r\n                    kWidget.embed({\r\n                      \"targetId\": \"vixy_player_6a539354dff4e\",\r\n                      \"wid\": \"_557\",\r\n                      \"uiconf_id\": 23459939,\r\n                      \"flashvars\": {},\r\n                      \"entry_id\": \"0_g3dwts1p\"\r\n                    });\r\n                <\/script>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Timestamps<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">00:49 &#8211; Introduction from the GSMA&#8217;s Head of Climate Action<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">08:00 &#8211; Panel Discussion<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At MWC26 Barcelona, GSMA External Affairs hosted an array of session tapping into the mobile industry\u2019s zeitgeist. From breaking down the fundamental building blocks&nbsp;of AI to exploring why refurbished phones aren\u2019t more widely adopted, a selection of industry experts gathered to deliver the latest thought leadership. Catch-up on the conversations shaping the future of the 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