{"id":15237,"date":"2025-02-20T14:00:23","date_gmt":"2025-02-20T14:00:23","guid":{"rendered":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/?post_type=gsma_theme_study&p=15237"},"modified":"2025-03-25T16:01:37","modified_gmt":"2025-03-25T16:01:37","slug":"vodafone-device-circularity-how-vodafone-is-building-and-scaling-up-circularity-programs-for-its-customers","status":"publish","type":"gsma_theme_study","link":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/gsma_study\/vodafone-device-circularity-how-vodafone-is-building-and-scaling-up-circularity-programs-for-its-customers\/","title":{"rendered":"Vodafone – Device Circularity: how Vodafone is building and scaling up circularity programs for its customers"},"content":{"rendered":"\n

Vodafone believes that urgent and sustained action is required to address the climate emergency, sustainable resource use and broader environmental impacts, and is committed to addressing it within its value chain. To address this with customers, Vodafone is taking ambitious action to drive device circularity through initiatives aimed at extending the lifecycle of devices, providing transparency on the environmental impact and promoting recycling.\u00a0<\/p>\n\n\n\n

Vodafone\u2019s Device Circularity program focuses on three key areas: <\/p>\n\n\n\n

    \n
  1. Extending Product Lifecycle<\/strong>: Vodafone offers services like repair, insurance, and trade-in to extend the life of devices. Extending a phone’s use by one year can reduce its annual CO2<\/sub>e impact by up to 29%<\/a>. Vodafone also offers its customers the opportunity to trade in their used phones in its sales channels, including digital and retail stores. This service is already available in several markets, including the UK, Ireland, Germany, Turkey, and South Africa. <\/li>\n<\/ol>\n\n\n\n
      \n
    1. Lower Carbon Devices<\/strong>: Vodafone, in collaboration with other operators, developed Eco Rating to provide a single score for smartphones – with reliable information regarding the environmental impact of mobile phones, from production to use and disposal. This empowers customers who wish to select lower carbon devices. Vodafone also offers refurbished phones to its customers<\/a>, which can avoid around 50 kg CO2<\/sub>e<\/a> of carbon emissions over a 2-year period compared to using a new phone for 3 years. <\/li>\n<\/ol>\n\n\n\n
        \n
      1. Reducing e-Waste<\/strong>: Vodafone Germany\u2019s \u201cOne for One\u201d initiative, in partnership with Closing the Loop, ensures that for every new phone sold to private customers in Germany, an old one is collected in Africa for professional recycling back in Europe. In the absence of this recycling, electronic waste is often stored in landfill or partly incinerated. In the two years since the initiative was launched, more than 1.5 million mobile phones have been collected through this campaign, with around 6,300 kilograms (kg) of copper, 37 kg of silver and 7 kg of gold<\/a> recovered from the collected devices. Extending its historic efforts, Vodacom South Africa has also recently announced a program to divert e-waste from landfills into recycling programs through specific take back schemes.\u00a0<\/li>\n<\/ol>\n\n\n\n

        Collaboration and partnerships are a key part of Vodafone\u2019s Device Circularity program. Vodafone has partnered with Recommerce, a major French company, to offer the trade-in service in Europe. To increase trade-in volumes we have also partnered with WWF and launched a collection campaign called \u201cOne million phones for the planet<\/a>\u201d, which encourages trade-in, recycling and the donation of old phones.  <\/p>\n\n\n\n

        Vodacom South Africa has partnered with the non-profit Producer Responsibility Organisation (PRO) Circular Energy<\/a> to drive the local e-waste program. <\/p>\n","protected":false},"excerpt":{"rendered":"

        Vodafone believes that urgent and sustained action is required to address the climate emergency, sustainable resource use and broader environmental impacts, and is committed to addressing it within its value chain. To address this with customers, Vodafone is taking ambitious action to drive device circularity through initiatives aimed at extending the lifecycle of devices, providing […]<\/p>\n","protected":false},"author":35,"featured_media":15371,"template":"","meta":{"image":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2025\/02\/Vodafone_440x190.jpg","json":{"gsma_study_logo":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/vodafone-1.png","gsma_study_category":"3533","gsma_study_member":"0","gsma_study_website":"","gsma_study_email":"","gsma_study_twitter":"","gsma_study_facebook":"","gsma_study_linkedin":"","gsma_study_country":"","gsma_study_bg":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2025\/02\/Vodafone_440x190.jpg","gsma_study_video":"","gsma_study_sdg":"","gsma_study_hfi":null,"gsma_study_orgs":""},"cats":{"circularity-topic":[{"term_id":3543,"name":"Customer engagement","slug":"circularity-topic-customer-engagement","term_group":0,"term_taxonomy_id":3543,"taxonomy":"casestudy_categories","description":"","parent":3542,"count":22,"filter":"raw"},{"term_id":3545,"name":"E-waste and recycling","slug":"circularity-topic-e-waste-and-recycling","term_group":0,"term_taxonomy_id":3545,"taxonomy":"casestudy_categories","description":"","parent":3542,"count":15,"filter":"raw"},{"term_id":3548,"name":"Repair and refurbishment","slug":"circularity-topic-repair-and-refurbishment","term_group":0,"term_taxonomy_id":3548,"taxonomy":"casestudy_categories","description":"","parent":3542,"count":13,"filter":"raw"},{"term_id":3549,"name":"Takeback and trade-in","slug":"circularity-topic-takeback-and-trade-in","term_group":0,"term_taxonomy_id":3549,"taxonomy":"casestudy_categories","description":"","parent":3542,"count":18,"filter":"raw"}],"circularity-region":[{"term_id":3552,"name":"Europe","slug":"circularity-region-europe","term_group":0,"term_taxonomy_id":3552,"taxonomy":"casestudy_categories","description":"","parent":3550,"count":33,"filter":"raw"}],"circularity":[{"term_id":3550,"name":"Region","slug":"circularity-region","term_group":0,"term_taxonomy_id":3550,"taxonomy":"casestudy_categories","description":"","parent":3533,"count":43,"filter":"raw"},{"term_id":3542,"name":"Topic","slug":"circularity-topic","term_group":0,"term_taxonomy_id":3542,"taxonomy":"casestudy_categories","description":"","parent":3533,"count":40,"filter":"raw"}]},"orgs":[]},"tags":[],"casestudy_categories":[3533,3469,3543,3545,3552,3550,3548,3549,3542],"algolia_discover_type":[3511],"yoast_head":"\nVodafone - Device Circularity: how Vodafone is building and scaling up circularity programs for its customers - External Affairs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/gsma_study\/vodafone-device-circularity-how-vodafone-is-building-and-scaling-up-circularity-programs-for-its-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vodafone - Device Circularity: how Vodafone is building and scaling up circularity programs for its customers\" \/>\n<meta property=\"og:description\" content=\"Vodafone believes that urgent and sustained action is required to address the climate emergency, sustainable resource use and broader environmental impacts, and is committed to addressing it within its value chain. 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