{"id":12817,"date":"2024-08-29T14:59:51","date_gmt":"2024-08-29T13:59:51","guid":{"rendered":"https:\/\/dev.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/?page_id=12817"},"modified":"2025-10-21T15:22:49","modified_gmt":"2025-10-21T14:22:49","slug":"why-is-responsible-ai-important","status":"publish","type":"page","link":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/why-is-responsible-ai-important\/","title":{"rendered":"Why is responsible AI important?"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-gsma-main-page-hero hero_block gsma-load-hidden  half-width\">\n<div class=\"wp-block-cover is-light hero_container\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-gsma-black-background-color has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1242\" height=\"900\" class=\"wp-block-cover__image-background wp-image-14306\" alt=\"\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/Why-is-Responsible-AI-Important-1.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/Why-is-Responsible-AI-Important-1.jpg 1242w, https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/Why-is-Responsible-AI-Important-1-300x217.jpg 300w, https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/Why-is-Responsible-AI-Important-1-1024x742.jpg 1024w, https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/Why-is-Responsible-AI-Important-1-768x557.jpg 768w\" sizes=\"(max-width: 1242px) 100vw, 1242px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading hero_title\" id=\"h-why-is-responsible-ai-important\">Why is responsible AI important?<\/h1>\n<\/div><\/div>\n<\/div>\n\n\n<nav class=\"items-justified-center sub-nav wp-block-navigation is-content-justification-center is-layout-flex wp-container-core-navigation-layout-1 wp-block-navigation-is-layout-flex\" aria-label=\"Navigation\"><ul class=\"wp-block-navigation__container items-justified-center sub-nav wp-block-navigation\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/\"><span class=\"wp-block-navigation-item__label\">Home<\/span><\/a><\/li><li data-wp-context=\"{ &quot;core&quot;: { &quot;navigation&quot;: { &quot;submenuOpenedBy&quot;: {}, &quot;type&quot;: &quot;submenu&quot; } } }\" data-wp-effect=\"effects.core.navigation.initMenu\" data-wp-interactive data-wp-on--focusout=\"actions.core.navigation.handleMenuFocusout\" data-wp-on--keydown=\"actions.core.navigation.handleMenuKeydown\" data-wp-on--mouseenter=\"actions.core.navigation.openMenuOnHover\" data-wp-on--mouseleave=\"actions.core.navigation.closeMenuOnHover\" tabindex=\"-1\" class=\" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu\"><a class=\"wp-block-navigation-item__content\" href=\"#\" title=\"View the Dimensions\">View the Dimensions<\/a><button data-wp-bind--aria-expanded=\"selectors.core.navigation.isMenuOpen\" data-wp-on--click=\"actions.core.navigation.toggleMenuOnClick\" aria-label=\"View the Dimensions submenu\" class=\"wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle\" aria-expanded=\"false\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M1.50002 4L6.00002 8L10.5 4\" stroke-width=\"1.5\"><\/path><\/svg><\/button><ul data-wp-on--focus=\"actions.core.navigation.openMenuOnFocus\" class=\"wp-block-navigation__submenu-container wp-block-navigation-submenu\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/vision\/\"><span class=\"wp-block-navigation-item__label\">Vision<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/operating-model\/\"><span class=\"wp-block-navigation-item__label\">Operating Model<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/technical-controls\/\"><span class=\"wp-block-navigation-item__label\">Technical Controls<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/third-party-ecosystem\/\"><span class=\"wp-block-navigation-item__label\">Third-party Ecosystem<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/change-management-and-communications\/\"><span class=\"wp-block-navigation-item__label\">Change Management and Communications<\/span><\/a><\/li><\/ul><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/take-the-assessment\/\" target=\"_blank\"  ><span class=\"wp-block-navigation-item__label\">Take the Organisational Assessment<\/span><\/a><\/li><\/ul><\/nav>\n\n\n<div class=\"wp-block-columns has-gsma-light-grey-background-color has-background is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-implementing-ai-responsibly-will-enable-operators-to-capture-maximum-value-from-ai\">Implementing AI responsibly will enable<br>operators to capture maximum value from AI<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-gsma-light-grey-background-color has-background is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:0px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The McKinsey Global Institute has estimated that the total impact of AI for operators will be approximately $680 billion. Based on current scenarios, the industry is expected to fully realise this potential over the next 15 to 20 years. Implementing responsible AI (RAI) allows the industry to realise this potential while maintaining industry trust and reputation.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-gsma-light-grey-background-color has-background is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-layout-4 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns duo-colour is-layout-flex wp-container-core-columns-layout-11 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"ml-5 has-gsma-cherry-red-color has-text-color has-link-color wp-elements-74f41a434855cc3e28af8a7ac6156677\"><strong>Potential economic value from AI<\/strong> <strong>ambitions&#8230;<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group duo-col is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"53\" height=\"74\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/implementing-icon_1.png\" alt=\"\" class=\"wp-image-14307\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<p><strong>Develop innovative ways to reach consumers<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"52\" height=\"70\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/implementing-icon_2.png\" alt=\"\" class=\"wp-image-14310\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<p><strong>Accelerate AI adoption<\/strong> to improve operational efficiency<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"49\" height=\"77\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/implementing-icon_3.png\" alt=\"\" class=\"wp-image-14311\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<p>Combine AI strategy with <strong>ESG commitments<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"60\" height=\"63\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/implementing-icon_4.png\" alt=\"\" class=\"wp-image-14313\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<p><strong>Retain and acquire customers<\/strong> based on trust and reputation<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"ml-5 has-gsma-red-color has-text-color has-link-color wp-elements-e6492d95d4aa3c9a355ab9f048a3c4a7\"><strong>&#8230;can be maximised through<\/strong> <strong>responsible AI<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group duo-col is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"59\" height=\"74\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/implementing-icon_5.png\" alt=\"\" class=\"wp-image-14308\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<p><strong>Evolve strategy<\/strong> as consumers and competitors adopt AI<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-layout-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"79\" height=\"70\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/implementing-icon_6.png\" alt=\"\" class=\"wp-image-14309\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<p><strong>Protect consumer data<\/strong> from potential AI risks<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-layout-9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"69\" height=\"66\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/implementing-icon_7.png\" alt=\"\" class=\"wp-image-14312\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<p><strong>Manage the legal and regulatory risks<\/strong> from applicable AI legislation<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-layout-10 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"72\" height=\"70\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/implementing-icon_8.png\" alt=\"\" class=\"wp-image-14314\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<p><strong>Reduce reputational risk<\/strong> through ethical AI use<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:4px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-gsma-light-grey-background-color has-background is-layout-flex wp-container-core-columns-layout-12 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:80px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns roadmap is-layout-flex wp-container-core-columns-layout-18 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:60px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-gsma-s-rai-maturity-roadmap-allows-operators-to\">The GSMA\u2019s RAI Maturity Roadmap allows operators to\u2026<\/h2>\n\n\n\n<div style=\"height:50px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-13 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"70\" height=\"71\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/icon-roadmap-1-1.png\" alt=\"\" class=\"wp-image-14315\"\/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p class=\"pb-0\"><strong>Identify and address gaps in their current processes<\/strong> by providing a structured framework to evaluate against and improve their AI practices<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-14 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"55\" height=\"70\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/icon-roadmap-2.png\" alt=\"\" class=\"wp-image-14316\"\/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p class=\"pb-0\"><strong>Demonstrate their commitment to RAl<\/strong> practices that can help enhance reputation and build trust with stakeholders<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-15 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"71\" height=\"70\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/icon-roadmap-3.png\" alt=\"\" class=\"wp-image-14317\"\/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p class=\"pb-0\"><strong>Establish industry standards<\/strong> for developing, deploying, and monitoring Al systems, improving the overall performance, reliability, and safety of their solutions and help manage risks<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-16 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"54\" height=\"69\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/icon-roadmap-4.png\" alt=\"\" class=\"wp-image-14318\"\/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p class=\"pb-0\"><strong>Position themselves as a leader in RAl<\/strong> deployment by fostering a culture of continuous improvement and innovation<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-17 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"42\" height=\"70\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/icon-roadmap-5.png\" alt=\"\" class=\"wp-image-14319\"\/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p class=\"pb-0\"><strong>Deliver greater value to their clients,<\/strong> meeting client needs more effectively and building strong client relationships<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-gsma-banner-rihgt-img banner_right-img_block gsma-load-hidden framework\">\n<div class=\"wp-block-group banner_right-img_container gsma-load-hidden is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns banner_right-img_columns is-layout-flex wp-container-core-columns-layout-19 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column banner_right-img_column_left is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading banner_right-img_title text-red\" id=\"h-leading-the-way-the-first-industry-wide-framework\">Leading the way: the first industry-wide framework<\/h2>\n\n\n\n<p class=\"banner_right-img_blurb\">The GSMA RAI Maturity Roadmap was rigorously reviewed and evaluated by 20+ experts:<\/p>\n\n\n\n<ul>\n<li><strong>Adjusts the components of RAI to the overall AI maturity and ambition,<\/strong> helping balance the pace of innovation with appropriate guardrails\u200b<\/li>\n\n\n\n<li><strong>Encompasses all the essential components outlined in ISO 42001 and NIST<\/strong> frameworks, ensuring a model that aligns with established standards<\/li>\n\n\n\n<li><strong>Extends beyond just risk management by detailing additional dimensions<\/strong> such as operating model and third-party management<\/li>\n\n\n\n<li><strong>Establishes 4 AI maturity levels<\/strong> with matching RAI requirements and highlights areas for improvement<\/li>\n\n\n\n<li><strong>Offers actionable recommendations<\/strong> by incorporating industry specific best practice<\/li>\n\n\n\n<li><strong>Provides an opportunity to showcase<\/strong> progress to internal leadership, the Board, and potentially the public<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center banner_right-img_column_right is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"887\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/admin-data-center-works-with-artificial-intelligence-computerized-model-scaled-e1726161491354-1536x1331-1-1024x887.jpg\" alt=\"\" class=\"wp-image-14320\" style=\"width:500px\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/admin-data-center-works-with-artificial-intelligence-computerized-model-scaled-e1726161491354-1536x1331-1-1024x887.jpg 1024w, https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/admin-data-center-works-with-artificial-intelligence-computerized-model-scaled-e1726161491354-1536x1331-1-300x260.jpg 300w, https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/admin-data-center-works-with-artificial-intelligence-computerized-model-scaled-e1726161491354-1536x1331-1-768x666.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/admin-data-center-works-with-artificial-intelligence-computerized-model-scaled-e1726161491354-1536x1331-1.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-21 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-the-roadmap-was-developed\">How the roadmap was developed<\/h2>\n\n\n\n<p>The GSMA RAI Maturity Roadmap was rigorously reviewed and evaluated by 20+ experts:<\/p>\n\n\n\n<div class=\"wp-block-columns roadmap-dev is-layout-flex wp-container-core-columns-layout-20 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-gsma-white-color has-text-color has-link-color wp-elements-b67e18be273f0de955fadb79df282777 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading heroic\" id=\"h-18\" style=\"font-size:90px\">18+<\/h3>\n\n\n\n<p>Interviews with RAI champions and experts to co-create and evaluate the framework<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-gsma-white-color has-text-color has-link-color wp-elements-2b78ab01989e7241090e46df73924570 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading heroic\" id=\"h-15\" style=\"font-size:90px\">15+<\/h3>\n\n\n\n<p>Operators participated in the GSMA RAI sub group to review the maturity roadmap and align on design choices and framework<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-gsma-white-color has-text-color has-link-color wp-elements-fb7ce3560a38efc00a54606bbad12ba9 is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading heroic\" id=\"h-25\" style=\"font-size:90px\">25+<\/h3>\n\n\n\n<p>Operators consulted as members of the GSMA AI for Impact Taskforce<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-23 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center text-red\" id=\"h-operators-who-worked-on-the-roadmap\">Operators who worked on the roadmap<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-large-font-size\" id=\"h-champions\">Champions<\/h3>\n\n\n\n<div class=\"wp-block-columns champions is-layout-flex wp-container-core-columns-layout-22 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch has-gsma-light-grey-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"202\" height=\"64\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/axiata.png\" alt=\"\" class=\"wp-image-14322\"\/><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><strong>Axiata<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-gsma-light-grey-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"203\" height=\"64\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/Group-4349.png\" alt=\"\" class=\"wp-image-14323\"\/><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><strong>DT<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-gsma-light-grey-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"63\" height=\"64\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/orange-4.png\" alt=\"\" class=\"wp-image-14416\"\/><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><strong>Orange<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-gsma-light-grey-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"203\" height=\"64\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/Telefonica.png\" alt=\"\" class=\"wp-image-14325\"\/><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><strong>Telefonica<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-gsma-light-grey-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"202\" height=\"64\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/Telstra.png\" alt=\"\" class=\"wp-image-14326\"\/><\/figure><\/div>\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><strong><strong>Telstra<\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-29 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center contributors has-large-font-size\" id=\"h-contributors\">Contributors<\/h3>\n\n\n\n<div class=\"wp-block-columns contributors is-layout-flex wp-container-core-columns-layout-24 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-gsma-light-grey-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"202\" height=\"64\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/axiata-2.png\" alt=\"\" class=\"wp-image-14337\"\/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column has-gsma-light-grey-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"202\" height=\"64\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/BT-1.png\" alt=\"\" class=\"wp-image-14332\"\/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column has-gsma-light-grey-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"202\" height=\"64\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/Rectangle-3434.png\" alt=\"Logo featuring the text &quot;etisalat and&quot; in red lowercase letters, with a stylized and interconnected lowercase &quot;e&quot; and &quot;a&quot; symbol above the text. The red design is set against a plain white background.\" class=\"wp-image-14371\"\/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch has-gsma-light-grey-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"202\" height=\"64\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/globe-1.png\" alt=\"\" class=\"wp-image-14343\"\/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns contributors is-layout-flex wp-container-core-columns-layout-25 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-gsma-light-grey-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"202\" height=\"64\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/kpn-1.png\" alt=\"\" class=\"wp-image-14328\"\/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column has-gsma-light-grey-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"202\" height=\"64\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/mtn-1.png\" alt=\"\" class=\"wp-image-14345\"\/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column has-gsma-light-grey-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"63\" height=\"64\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/orange-4.png\" alt=\"\" class=\"wp-image-14416\"\/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch has-gsma-light-grey-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"202\" height=\"64\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/singtel-1.png\" alt=\"\" class=\"wp-image-14339\"\/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns contributors is-layout-flex wp-container-core-columns-layout-26 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch has-gsma-light-grey-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"202\" height=\"64\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/stc-1.png\" alt=\"\" class=\"wp-image-14335\"\/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column has-gsma-light-grey-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"202\" height=\"64\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/Telefonica-2.png\" alt=\"\" class=\"wp-image-14329\"\/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column has-gsma-light-grey-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"202\" height=\"64\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/dt.png\" alt=\"\" class=\"wp-image-14336\"\/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column has-gsma-light-grey-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"202\" height=\"64\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/telenor-1.png\" alt=\"\" class=\"wp-image-14340\"\/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns contributors is-layout-flex wp-container-core-columns-layout-27 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-gsma-light-grey-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"204\" height=\"64\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/telia-1.png\" alt=\"\" class=\"wp-image-14344\"\/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column has-gsma-light-grey-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"202\" height=\"64\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/telstra-2.png\" alt=\"\" class=\"wp-image-14338\"\/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column has-gsma-light-grey-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"202\" height=\"64\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/tim-1.png\" alt=\"\" class=\"wp-image-14341\"\/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column has-gsma-light-grey-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"202\" height=\"64\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/true-1.png\" alt=\"\" class=\"wp-image-14334\"\/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns contributors is-layout-flex wp-container-core-columns-layout-28 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch has-gsma-light-grey-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"202\" height=\"64\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/Turkcell-1.png\" alt=\"\" class=\"wp-image-14331\"\/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column has-gsma-light-grey-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"202\" height=\"64\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/vodafone-1.png\" alt=\"\" class=\"wp-image-14342\"\/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column has-gsma-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column has-gsma-white-background-color has-background is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-gsma-banner-img-bg-1-col banner_img-bg-1-col_block\">\n<div class=\"wp-block-cover is-light banner_img-bg-1-col_container gsma-load-hidden\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"608\" class=\"wp-block-cover__image-background wp-image-14346\" alt=\"\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/dimension-1-1-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/dimension-1-1-scaled.jpg 2560w, https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/dimension-1-1-300x71.jpg 300w, https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/dimension-1-1-1024x243.jpg 1024w, https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/dimension-1-1-768x182.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/dimension-1-1-1536x365.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/dimension-1-1-2048x486.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading banner_img-bg-1-col_title\" id=\"h-learn-more-about-the-dimensions\">Learn more about the Dimensions<\/h2>\n\n\n\n<div class=\"wp-block-button banner_img-bg-1-col_button-contained\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/vision\/\">Vision<\/a><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Implementing AI responsibly will enableoperators to capture maximum value from AI The McKinsey Global Institute has estimated that the total impact of AI for operators will be approximately $680 billion. Based on current scenarios, the industry is expected to fully realise this potential over the next 15 to 20 years. Implementing responsible AI (RAI) allows [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"parent":13245,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","footnotes":""},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why is responsible AI important? - External Affairs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/why-is-responsible-ai-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why is responsible AI important?\" \/>\n<meta property=\"og:description\" content=\"Implementing AI responsibly will enableoperators to capture maximum value from AI The McKinsey Global Institute has estimated that the total impact of AI for operators will be approximately $680 billion. 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Based on current scenarios, the industry is expected to fully realise this potential over the next 15 to 20 years. Implementing responsible AI (RAI) allows [&hellip;]","og_url":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/why-is-responsible-ai-important\/","og_site_name":"External Affairs","article_publisher":"https:\/\/www.facebook.com\/gsma\/","article_modified_time":"2025-10-21T14:22:49+00:00","og_image":[{"url":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/Why-is-Responsible-AI-Important-1.jpg"}],"twitter_card":"summary_large_image","twitter_site":"@GSMA","twitter_misc":{"Estimated reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/why-is-responsible-ai-important\/","url":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/why-is-responsible-ai-important\/","name":"Why is responsible AI important? - External Affairs","isPartOf":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/why-is-responsible-ai-important\/#primaryimage"},"image":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/why-is-responsible-ai-important\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/Why-is-Responsible-AI-Important-1.jpg","datePublished":"2024-08-29T13:59:51+00:00","dateModified":"2025-10-21T14:22:49+00:00","breadcrumb":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/why-is-responsible-ai-important\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/why-is-responsible-ai-important\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/why-is-responsible-ai-important\/#primaryimage","url":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/Why-is-Responsible-AI-Important-1.jpg","contentUrl":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/Why-is-Responsible-AI-Important-1.jpg","width":1242,"height":900,"caption":"A hand holds a glowing, translucent sphere against a cityscape at dusk. 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