{"id":13245,"date":"2024-08-26T10:26:58","date_gmt":"2024-08-26T09:26:58","guid":{"rendered":"https:\/\/dev.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/?page_id=12702"},"modified":"2026-05-26T14:26:38","modified_gmt":"2026-05-26T13:26:38","slug":"responsible-ai","status":"publish","type":"page","link":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/","title":{"rendered":"Navigating the Path of Responsible AI"},"content":{"rendered":"\n<div class=\"wp-block-gsma-main-page-hero hero_block gsma-load-hidden\">\n<div class=\"wp-block-cover hero_container gsma-load-hidden\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" class=\"wp-block-cover__image-background wp-image-17402\" alt=\"A futuristic city skyline glows with neon lights under a vibrant, colorful sky. A road, powered by responsible AI systems, leads toward the city, with bright light trails blending pink, purple, and blue in a sci-fi atmosphere.\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2025\/10\/header_responsible-ai_1440x810.png\" data-object-fit=\"cover\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2025\/10\/header_responsible-ai_1440x810.png 1440w, https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2025\/10\/header_responsible-ai_1440x810-300x169.png 300w, https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2025\/10\/header_responsible-ai_1440x810-1024x576.png 1024w, https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2025\/10\/header_responsible-ai_1440x810-768x432.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading hero_title\" id=\"h-navigating-the-path-of-responsible-ai\">Navigating the Path of Responsible AI<\/h1>\n\n\n\n<p class=\"hero_sub-title\"><\/p>\n\n\n\n\n\n<div class=\"wp-block-group hero_group_container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\"><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n<nav class=\"items-justified-center sub-nav wp-block-navigation is-content-justification-center is-layout-flex wp-container-core-navigation-layout-1 wp-block-navigation-is-layout-flex\" aria-label=\"Navigation 2\"><ul class=\"wp-block-navigation__container items-justified-center sub-nav wp-block-navigation\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/why-is-responsible-ai-important\/\"><span class=\"wp-block-navigation-item__label\">Why Is Responsible AI Important?<\/span><\/a><\/li><li data-wp-context=\"{ &quot;core&quot;: { &quot;navigation&quot;: { &quot;submenuOpenedBy&quot;: {}, &quot;type&quot;: &quot;submenu&quot; } } }\" data-wp-effect=\"effects.core.navigation.initMenu\" data-wp-interactive data-wp-on--focusout=\"actions.core.navigation.handleMenuFocusout\" data-wp-on--keydown=\"actions.core.navigation.handleMenuKeydown\" data-wp-on--mouseenter=\"actions.core.navigation.openMenuOnHover\" data-wp-on--mouseleave=\"actions.core.navigation.closeMenuOnHover\" tabindex=\"-1\" class=\" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu\"><a class=\"wp-block-navigation-item__content\" href=\"#\" title=\"View the Dimensions\">View the Dimensions<\/a><button data-wp-bind--aria-expanded=\"selectors.core.navigation.isMenuOpen\" data-wp-on--click=\"actions.core.navigation.toggleMenuOnClick\" aria-label=\"View the Dimensions submenu\" class=\"wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle\" aria-expanded=\"false\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M1.50002 4L6.00002 8L10.5 4\" stroke-width=\"1.5\"><\/path><\/svg><\/button><ul data-wp-on--focus=\"actions.core.navigation.openMenuOnFocus\" class=\"wp-block-navigation__submenu-container wp-block-navigation-submenu\"><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/vision\/\"><span class=\"wp-block-navigation-item__label\">Vision<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/operating-model\/\"><span class=\"wp-block-navigation-item__label\">Operating Model<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/technical-controls\/\"><span class=\"wp-block-navigation-item__label\">Technical Controls<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/third-party-ecosystem\/\"><span class=\"wp-block-navigation-item__label\">Third-party Ecosystem<\/span><\/a><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/change-management-and-communications\/\"><span class=\"wp-block-navigation-item__label\">Change Management and Communications<\/span><\/a><\/li><\/ul><\/li><li class=\" wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/take-the-assessment\/\" target=\"_blank\"  ><span class=\"wp-block-navigation-item__label\">Take the Organisational Assessment<\/span><\/a><\/li><\/ul><\/nav>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading wow fadeInDown\" id=\"h-the-gsma-responsible-ai-maturity-roadmap\">The GSMA Responsible AI Maturity Roadmap<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wow\"><strong>AI holds the promise of significantly transforming the world. However, this presents both opportunities and risks. As AI adoption accelerates, organisations and governments globally are evaluating how best to leverage this technology for the welfare of people and the planet. Given that it is crucial that AI is designed, developed and deployed with ethical considerations in mind.<\/strong><\/p>\n\n\n\n<p>To support this goal, the GSMA collaborated with a group of mobile operators, AI experts and influencers to co-create a comprehensive, actionable Responsible AI Maturity Roadmap. Depending on an organisation\u2019s level of maturity, it provides clear steps that can be followed against each of the key dimensions involved when implementing responsible AI (RAI) across an organisation.<\/p>\n\n\n\n<p>\u2028The roadmap provides a structured framework to assist operators in evaluating and enhancing their practices. It is supported by a digital tool that helps identify and address any gaps in existing processes, together with clear recommendations on possible improvements.<\/p>\n<\/div><\/div>\n\n\n\n<p>See who has already adopted the GSMA Responsible AI Roadmap <a href=\"#h-companies-that-have-adopted-the-gsma-responsible-ai-maturity-roadmap\">here<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-gsma-video-pod banner_right-img_block gsma-load-hidden right-copy\">\n<div class=\"wp-block-group banner_right-img_container gsma-load-hidden is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns banner_right-img_columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column banner_right-img_column_left is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading banner_right-img_title wow fadeInDown\" id=\"h-why-is-responsible-ai-important\">Why is Responsible AI Important?<\/h2>\n\n\n\n<p class=\"banner_right-img_blurb\">Explore why responsible AI practices are essential to maximise AI&#8217;s economic potential while ensuring ethical use. Discover how integrating ethical AI practices can build consumer trust, improve efficiency and enhance product quality.<\/p>\n\n\n\n<div class=\"wp-block-button banner_right-img_button-main\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/why-is-responsible-ai-important\/\">Why is Responsible AI Important?<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column banner_right-img_column_right is-layout-flow wp-block-column-is-layout-flow\">                <script src=\"https:\/\/platform.vixyvideo.com\/p\/557\/sp\/55700\/embedIframeJs\/uiconf_id\/23455624\/partner_id\/557\"><\/script>\r\n                <div style=\"padding-bottom: 56.25%; position: relative;\"><div id=\"vixy_player_6a23b0c06fd1d\" style=\"position:absolute; width:100%; height:100%\"><\/div><\/div>\r\n                <script>\r\n                    kWidget.embed({\r\n                      \"targetId\": \"vixy_player_6a23b0c06fd1d\",\r\n                      \"wid\": \"_557\",\r\n                      \"uiconf_id\": 23459939,\r\n                      \"flashvars\": {},\r\n                      \"entry_id\": \"0_hvmedq5k\"\r\n                    });\r\n                <\/script>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading text-red wow fadeInDown has-gsma-black-color has-text-color has-link-color wp-elements-d0bb4211bf28d57978be1b87995d0b78\" id=\"h-aligning-responsible-ai-maturity-levels-with-organisational-ai-ambition\">Aligning Responsible AI Maturity Levels with Organisational AI Ambition<\/h2>\n\n\n\n<p>The roadmap is relevant at any stage of AI adoption. Whether your organisation is just starting with AI, or is already adopting AI widely across its business, the roadmap will provide tailored guidance for the corresponding recommended level of RAI maturity. The organisation\u2019s overall AI ambition defines the level of RAI maturity to be realised. The bigger the AI ambition an organisation has, the higher the level of Responsible AI maturity that should be implemented. The roadmap is relevant at any stage of AI adoption.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Ambitions are set organisation-wide, allowing individual use cases to be deployed at different scales (e.g. from pilots to full transformation).<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3676\" height=\"1912\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/RAI-Maturity-Graph.png\" alt=\"Graph showing Responsible AI (RAI) maturity levels with organizational AI ambition on the y-axis. Areas labeled \" class=\"wp-image-14267\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/RAI-Maturity-Graph.png 3676w, https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/RAI-Maturity-Graph-300x156.png 300w, https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/RAI-Maturity-Graph-1024x533.png 1024w, https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/RAI-Maturity-Graph-768x399.png 768w, https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/RAI-Maturity-Graph-1536x799.png 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/RAI-Maturity-Graph-2048x1065.png 2048w\" sizes=\"(max-width: 3676px) 100vw, 3676px\" \/><\/figure><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-group pl-1 is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading text-red wow fadeInDown has-gsma-black-color has-text-color has-link-color wp-elements-cc6f8501012d63c9988b7bafbc7c7beb\" id=\"h-four-responsible-ai-maturity-levels\">Four Responsible AI Maturity Levels<\/h2>\n\n\n\n<p>The roadmap defines four levels of responsible AI maturity: Foundational, Evolving, Performing and Advanced. The maturity levels have been built to be factual, positively framed and incorporate the latest guidance and expert input.<\/p>\n\n\n\n<p class=\"text-red fw-bold pb-0\">Foundational<\/p>\n\n\n\n<p>Initial awareness for RAI is established with four primary components in place<\/p>\n\n\n\n<ol class=\"foundational-list\">\n<li>Established AI principles<\/li>\n\n\n\n<li>Essential roles defined<\/li>\n\n\n\n<li>Basic registry\/registries for tracking AI use cases established<\/li>\n\n\n\n<li>Established 3rd party basic RAI-specific criteria<\/li>\n<\/ol>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group pl-1 is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p class=\"text-red fw-bold pb-0\">Evolving\u2028<\/p>\n\n\n\n<p>Presence of structured processes and early integration of RAI<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group pl-1 is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p class=\"text-red fw-bold pb-0\">Performing\u2028<\/p>\n\n\n\n<p>RAI principles are integrated with robust processes and governance<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group pl-1 is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p class=\"text-red fw-bold pb-0\">Advanced\u2028<\/p>\n\n\n\n<p>RAI practices are deeply embedded into the culture with proactive management<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-gsma-light-grey-background-color has-background is-layout-flex wp-container-core-columns-layout-6 wp-block-columns-is-layout-flex\" id=\"dimensions\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer med_spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading wow fadeInDown\" id=\"h-five-responsible-ai-dimensions\">Five Responsible AI Dimensions<\/h2>\n\n\n\n<p>RAI maturity levels are defined across five core underlying dimensions. The five dimensions break down into 20 sub-dimensions in order to identify all the RAI components that need to be established.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer med_spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns benefit_columns is-layout-flex wp-container-core-columns-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-gsma-primary-background-color is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"78\" height=\"68\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/icon-vision.png\" alt=\"A simplistic line drawing of an eye with lines extending from its corners, connecting to circles, possibly representing a technological or digital theme. The design is symmetrical and lacks color, depicted in white on a plain background.\" class=\"wp-image-14268\" style=\"aspect-ratio:1;object-fit:contain;width:75px\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading has-gsma-white-color has-text-color\" id=\"h-vision\" style=\"font-size:20px\">Vision<\/h5>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized service_arrow\"><a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/vision\/\"><img loading=\"lazy\" decoding=\"async\" width=\"42\" height=\"48\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/arrow-right_wht-1.png\" alt=\"white icon of an arrow pointing right\" class=\"wp-image-14294\" style=\"width:27px;height:auto\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-gsma-secondary-background-color is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"70\" height=\"70\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/icon-operating-model.png\" alt=\"A simple white icon on a black background depicting a large central circle with a person symbol inside. Three smaller circles containing sad faces are connected to the central circle by lines, forming a triangular arrangement around the central figure.\" class=\"wp-image-14269\" style=\"aspect-ratio:1;object-fit:contain;width:75px\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading has-gsma-white-color has-text-color\" id=\"h-operating-model\" style=\"font-size:20px\">Operating<br>Model\u2028 <\/h5>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized service_arrow\"><a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/operating-model\/\"><img loading=\"lazy\" decoding=\"async\" width=\"42\" height=\"48\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/arrow-right_wht-1.png\" alt=\"white icon of an arrow pointing right\" class=\"wp-image-14294\" style=\"width:27px;height:auto\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-gsma-tertiary-background-color is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"53\" height=\"71\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/icon-technical-controls.png\" alt=\"Icon of an office chair in white outline on a transparent background. The chair features a high back with horizontal lines, armrests, and a five-wheel base, resembling a typical ergonomic design used in workplaces or home offices.\" class=\"wp-image-14270\" style=\"aspect-ratio:1;object-fit:contain;width:75px\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading has-gsma-white-color has-text-color\" id=\"h-technical-controls\" style=\"font-size:20px\">Technical Controls\u2028<\/h5>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized service_arrow\"><a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/technical-controls\/\"><img loading=\"lazy\" decoding=\"async\" width=\"42\" height=\"48\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/arrow-right_wht-1.png\" alt=\"white icon of an arrow pointing right\" class=\"wp-image-14294\" style=\"width:27px;height:auto\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-gsma-quaternary-background-color is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"64\" height=\"64\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/icon-third-party-ecosystem.png\" alt=\"Icon of three abstract human figures standing together with a globe grid beneath them. The figures are white and outlined against a transparent or contrasting background, symbolizing global connectivity and teamwork.\" class=\"wp-image-14271\" style=\"aspect-ratio:1;object-fit:contain;width:75px\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading has-gsma-white-color has-text-color\" id=\"h-third-party-ecosystem\" style=\"font-size:20px\">Third-party Ecosystem\u2028<\/h5>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized service_arrow\"><a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/third-party-ecosystem\/\"><img loading=\"lazy\" decoding=\"async\" width=\"42\" height=\"48\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/arrow-right_wht-1.png\" alt=\"white icon of an arrow pointing right\" class=\"wp-image-14294\" style=\"width:27px;height:auto\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-gsma-white-color has-gsma-black-background-color has-text-color has-background has-link-color wp-elements-9b4515a8def545a6b10dd8ca85d9c40e is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"67\" height=\"68\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/icon-change-management-communications.png\" alt=\"Icon of a laptop screen displaying a person silhouette inside, with three dots in a speech bubble above it. Lines resembling text appear beside the silhouette, representing a profile or communication concept. The image is outlined in white on a transparent background.\" class=\"wp-image-14272\" style=\"aspect-ratio:1;object-fit:contain;width:75px\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading has-gsma-white-color has-text-color\" id=\"h-change-management-and-communications\" style=\"font-size:20px\">Change Management and Communications<\/h5>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized service_arrow\"><a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/change-management-and-communications\/\"><img loading=\"lazy\" decoding=\"async\" width=\"42\" height=\"48\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/arrow-right_wht-1.png\" alt=\"white icon of an arrow pointing right\" class=\"wp-image-14294\" style=\"width:27px;height:auto\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer med_spacer\"><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer med_spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading wow fadeInDown\" id=\"h-dimensions-vs-maturity\">Dimensions vs Maturity<\/h2>\n\n\n\n<p>This table shows required actions at the dimension level and for each maturity level.\u2028<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer med_spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\"><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer med_spacer\"><\/div>\n\n\n\n<div class=\"wp-block-gsma-video-pod banner_right-img_block gsma-load-hidden right-copy\">\n<div class=\"wp-block-group banner_right-img_container gsma-load-hidden has-gsma-black-background-color has-background is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns banner_right-img_columns is-layout-flex wp-container-core-columns-layout-9 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column banner_right-img_column_left is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading banner_right-img_title wow fadeInDown has-gsma-white-color has-text-color has-link-color wp-elements-faa55fbe55f8f731ddfa3dde859bede1\" id=\"h-responsible-ai-maturity-roadmap-organisational-assessment-tool\">Responsible AI Maturity Roadmap Organisational Assessment Tool<\/h2>\n\n\n\n<p class=\"banner_right-img_blurb has-gsma-white-color has-text-color has-link-color wp-elements-992cc814b81e2705dc50cef4d6f54b82\">This tool enables operators to self-assess where they are on the GSMA RAI Maturity Roadmap and get guidance on how to move to the next maturity level.<\/p>\n\n\n\n<div class=\"wp-block-button banner_right-img_button-main\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/take-the-assessment\/\" target=\"_blank\" rel=\"noreferrer noopener\">Take the Organisational Assessment<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column banner_right-img_column_right is-layout-flow wp-block-column-is-layout-flow\">                <script src=\"https:\/\/platform.vixyvideo.com\/p\/557\/sp\/55700\/embedIframeJs\/uiconf_id\/23455624\/partner_id\/557\"><\/script>\r\n                <div style=\"padding-bottom: 56.25%; position: relative;\"><div id=\"vixy_player_6a23b0c06fd5f\" style=\"position:absolute; width:100%; height:100%\"><\/div><\/div>\r\n                <script>\r\n                    kWidget.embed({\r\n                      \"targetId\": \"vixy_player_6a23b0c06fd5f\",\r\n                      \"wid\": \"_557\",\r\n                      \"uiconf_id\": 23459939,\r\n                      \"flashvars\": {},\r\n                      \"entry_id\": \"0_zodlwzha\"\r\n                    });\r\n                <\/script>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns with-colour is-layout-flex wp-container-core-columns-layout-10 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-step-by-step-guide\"><strong>Step-By-Step Guide<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This guide outlines the steps companies can take to establish a foundational level of RAI maturity and offers practical recommendations on how to progress towards higher levels of maturity across the five dimensions.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/GSMA-ai4i_Step-by-Step-Guide_v7.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-best-practice-tools\"><strong>Best Practice Tools<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In this guide, you will find supporting tools and recommendations to help companies progress on the GSMA Responsible AI Maturity Roadmap. Developed by mobile operators, each example covers a specific sub-dimension required to operate at the highest level of maturity.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2025\/10\/GSMA-ai4i_Best-Practice_Tools_v9.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-rai-roadmap-methodology\"><strong>RAI Roadmap Methodology<\/strong><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This comprehensive document offers insights into the development of the Roadmap, the importance of RAI and how to operationalise the GSMA Responsible AI Maturity Roadmap to help companies realise the full potential of their AI initiatives.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/GSMA-ai4i_The-GSMA-Responsible-AI-Maturity-Roadmap_v8.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns has-gsma-light-grey-background-color has-background is-layout-flex wp-container-core-columns-layout-11 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading wow fadeInDown has-large-font-size\" id=\"h-companies-that-have-adopted-the-gsma-responsible-ai-maturity-roadmap\">Companies that have Adopted the GSMA Responsible AI Maturity Roadmap<\/h2>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-gsma-quote-carousel quote-carousel quote-carousel--black gsma-load-hidden\">\u00a0<\/div>\n\n\n<div class=\"wp-block-gsma-quote-block quote-block quote-block--image quote-block--grey\"><img decoding=\"async\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2025\/02\/amercia-movil-circle-logo-214x214-1.png\" alt=\"The image shows the Am\u00e9rica M\u00f3vil logo. It features the company's name in lowercase blue letters. To the right, there is a globe icon with swirling blue and gray lines, resembling latitude and longitude lines. The background is white.\"\/><blockquote class=\"quote-wrapper\"><div class=\"quote-symbol\">\u201c<\/div><p class=\"quote-text\">In Am\u00e9rica Movil our customers are the priority. We need to preserve our 360 vision to take the best care of them. That is why we are implementing AI tools and procedures to give them the best customer experience possible. We take care of their data, and ensure privacy and communication security, in compliance with all local and international regulations. Am\u00e9rica Movil will adopt the GSMA Roadmap and AI tools and procedures to maximize the efficiency of this powerful technology. It will help ensure the best, mature and responsible AI implementation for the benefit of our customers, and for the efficiency of the group, in all markets where we operate.<\/p><cite class=\"author-name\">Daniel Hajj, CEO, America Movil<\/cite><\/blockquote><\/div>\n\n\n\n<div class=\"wp-block-gsma-quote-block quote-block quote-block--image quote-block--grey\"><img decoding=\"async\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/Axiata-1.png\" alt=\"The image shows the Axiata logo. The word &quot;axiata&quot; is written in blue lowercase letters. To the right of the text are three overlapping geometric shapes in shades of orange, yellow, and pink, forming a triangular pattern. The background is white.\"\/><blockquote class=\"quote-wrapper\"><div class=\"quote-symbol\">\u201c<\/div><p class=\"quote-text\">Axiata congratulates GSMA on spearheading the Responsible AI framework. In our capacity as an early adopter of Enterprise-wide AI at Scale, it has been a privilege to participate alongside industry peers in this foundational initiative led by the GSMA. We are confident that the RAI framework will drive ethical AI innovation along with the elevation of trust and integrity benchmarks across our industry.<\/p><cite class=\"author-name\">Dr Hans Wijayasuriya, Group Executive Director and CEO of Telecomms Business, Axiata Group<\/cite><\/blockquote><\/div>\n\n\n\n<div class=\"wp-block-gsma-quote-block quote-block quote-block--image quote-block--grey\"><img decoding=\"async\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/BT-Group.png\" alt=\"The image displays the BT Group logo. The text &quot;BT Group&quot; is written in a bold, black font. Below the text is a series of short, colored lines in various colors, including pink, yellow, blue, teal, magenta, and black, against a white background.\"\/><blockquote class=\"quote-wrapper\"><div class=\"quote-symbol\">\u201c<\/div><p class=\"quote-text\">AI has the potential for colleagues, customers and society to re-imagine everything \u2013 and when used responsibly, it can enable invaluable new ways to interact with the world. At BT Group, we increasingly see how it is helping our customers have the very best digital experience, whether that\u2019s in how they run their business or in their connected life at home. \u2028 \u2028While AI offers many benefits, we are also committed to it being used safely and responsibly. This framework is highly valuable in achieving that \u2013 offering additional checks to ensure that when we implement AI, it aligns with our \u2018connect for good\u2019 mantra. It not only offers an independent way to verify BT Group is taking the right approach, but also offers clear actions where to improve. \u2028 \u2028I am confident that the GSMA AI Maturity Roadmap Building encourages us and our broader industry to aim high with AI and know what we have to do to maximise its potential in the right way.<\/p><cite class=\"author-name\">Deepika Adusimilli, Chief Data and AI Officer, BT Group<\/cite><\/blockquote><\/div>\n\n\n\n<div class=\"wp-block-gsma-quote-block quote-block quote-block--image quote-block--grey\"><img decoding=\"async\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2025\/02\/CU-logo-RAI-214x214-circle.png\" alt=\"Stylized red rope knot logo beside the text &quot;UniCom&quot; in black and red, all on a white background. The knot features symmetrical loops and creates a geometric pattern. The design conveys connectivity and precision.\"\/><blockquote class=\"quote-wrapper\"><div class=\"quote-symbol\">\u201c<\/div><p class=\"quote-text\">AI is profoundly transforming human work and life. The RAI Maturity Roadmap launched by GSMA provides crucial guidance for the industry. As part of our integrated innovation strategy, China Unicom is advancing AI infrastructure development, technological innovation, business applications, and trustworthy AI governance. We are willing to share our AI-related insights and achievements with global partners, working together to foster a responsible AI ecosystem and drive sustainable development.<\/p><cite class=\"author-name\">Liqian Hao, Senior Vice President and Board Representative, China Unicom<\/cite><\/blockquote><\/div>\n\n\n\n<div class=\"wp-block-gsma-quote-block quote-block quote-block--image quote-block--grey\"><img decoding=\"async\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/du.png\" alt=\"A blue logo consisting of the lowercase letters &quot;d&quot; and &quot;u&quot; connected within a rounded square border, all set against a white circular background.\"\/><blockquote class=\"quote-wrapper\"><div class=\"quote-symbol\">\u201c<\/div><p class=\"quote-text\">Artificial Intelligence is fueling breakthrough ideas and applications. Our AI solutions help to future-proof operating models and support business challenges, ensuring maximum value generation in AI adoption journey. We are committed at all times to conducting our business in an ethical, responsible, and sustainable manner; this is more so important when it comes to AI. As part of this we welcome the GSMA Responsible AI Maturity Roadmap that will help us further strengthen our work in implementing responsible AI into business as usual.<\/p><cite class=\"author-name\">Saleem Alblooshi, Chief Technology Officer, Du<\/cite><\/blockquote><\/div>\n\n\n\n<div class=\"wp-block-gsma-quote-block quote-block quote-block--image quote-block--grey\"><img decoding=\"async\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/etisalat-and.png\" alt=\"The image displays the logo of &quot;etisalat and&quot;. The logo consists of a stylized lowercase &quot;e&quot; and ampersand &quot;&amp;&quot; in bold red text, with the words &quot;etisalat and&quot; in lowercase red letters located below the logo. The background is white and circular.\"\/><blockquote class=\"quote-wrapper\"><div class=\"quote-symbol\">\u201c<\/div><p class=\"quote-text\">We are in one of the most seminal moments in modern history. AI has the potential to transform the world and create a real positive impact, but thoughtfully considered deployment is crucial. The Responsible AI Maturity Roadmap is a fundamental part of our AI journey, ensuring overall performance, reliability, and safety of our AI solutions.<\/p><cite class=\"author-name\">Dena Almansoori, Group Chief AI and Data Officer, e&amp;<\/cite><\/blockquote><\/div>\n\n\n\n<div class=\"wp-block-gsma-quote-block quote-block quote-block--image quote-block--grey\"><img decoding=\"async\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/Globe.png\" alt=\"A logo featuring a blue globe with various icons, including a mobile phone, envelope, and a hand, encircling it. To the right of the globe, the word &quot;Globe&quot; is written in blue text.\"\/><blockquote class=\"quote-wrapper\"><div class=\"quote-symbol\">\u201c<\/div><p class=\"quote-text\">Globe aims to leverage AI not only to enhance customer experience and drive innovation, but also to do so with integrity and trust\u2014ensuring our commitment to responsible and ethical practices remains at the forefront of everything we do. Our collaboration with the GSMA on the Responsible AI Maturity Roadmap underscores this commitment, aligning us with partners who share our values as we drive innovation while staying accountable for ethical progress.<\/p><cite class=\"author-name\">Anton Bonifacio, Chief AI Officer, Globe<\/cite><\/blockquote><\/div>\n\n\n\n<div class=\"wp-block-gsma-quote-block quote-block quote-block--image quote-block--grey\"><img decoding=\"async\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/kpn.png\" alt=\"The image shows the KPN logo, which consists of a green outline of a stylized shield next to the green letters &quot;kpn&quot; on a white background. The shield has a small crown inside it.\"\/><blockquote class=\"quote-wrapper\"><div class=\"quote-symbol\">\u201c<\/div><p class=\"quote-text\">Good AI governance allows us to drive innovation for our customers better, faster, and responsibly. With solid controls, we can accelerate with confidence.<\/p><cite class=\"author-name\">Benji Coetzee, Chief Strategy and Growth Officer, KPN<\/cite><\/blockquote><\/div>\n\n\n\n<div class=\"wp-block-gsma-quote-block quote-block quote-block--image quote-block--grey\"><img decoding=\"async\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/11\/KT-logo-in-circle-214x214-1.png\" alt=\"Logo featuring the letters &quot;k&quot; and &quot;t&quot; in lowercase, styled with a modern, minimalist design. The &quot;t&quot; is partially overlaid with a curved red stripe, adding a dynamic touch. The overall color scheme is black with the red accent.\"\/><blockquote class=\"quote-wrapper\"><div class=\"quote-symbol\">\u201c<\/div><p class=\"quote-text\">KT is pleased to adopt GSMA\u2019s Responsible AI Maturity Roadmap. KT is currently in the process of internalizing Responsible AI practices that align with both local and global guidelines. In April 2024, we established the Responsible AI Center to develop internal processes and technical solutions in collaboration with external stakeholders. KT intends to gradually implement GSMA\u2019s roadmap to position itself as a leader in Responsible AI within the telecommunications industry.<\/p><cite class=\"author-name\">Soonmin Bae, Chief Responsible AI Officer, KT<\/cite><\/blockquote><\/div>\n\n\n\n<div class=\"wp-block-gsma-quote-block quote-block quote-block--image quote-block--grey\"><img decoding=\"async\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/MTN.png\" alt=\"A black circular logo with a white border. Inside the black circle, there is an oval outline in yellow. In the center of the oval, the letters &quot;MTN&quot; are written in yellow.\"\/><blockquote class=\"quote-wrapper\"><div class=\"quote-symbol\">\u201c<\/div><p class=\"quote-text\">As AI continues to transform industries, MTN is proud to adopt the GSMA Responsible AI Maturity Roadmap. This initiative enables us to advance innovative and trustworthy AI applications. MTN is committed to collaborating with partners and regulators to lead the industry in shaping a responsible AI future.<\/p><cite class=\"author-name\">Chika Ekeji, Group Chief Strategy and Transformation Officer and Mazen Mroue, Group Chief Technology and Information Officer, MTN<\/cite><\/blockquote><\/div>\n\n\n\n<div class=\"wp-block-gsma-quote-block quote-block quote-block--image quote-block--grey\"><img decoding=\"async\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/orange-1.png\" alt=\"A logo consisting of an orange square with the word &quot;orange&quot; written in lowercase white letters towards the bottom right. There is a small &quot;TM&quot; trademark symbol above the letter &quot;E&quot;. The logo is centered within a white circular background.\"\/><blockquote class=\"quote-wrapper\"><div class=\"quote-symbol\">\u201c<\/div><p class=\"quote-text\">Responsible AI is a collective topic linked with AI social impact. We really appreciated the possibility to share our experience and also learn from others in this GSMA working group. Today at Orange we are proud to use this roadmap as a guide in our further responsible ai action plan. It will help us to grow in maturity and engage also with our ecosystem.<\/p><cite class=\"author-name\">Steve Jarrett, Chief AI Officer, Orange Group<\/cite><\/blockquote><\/div>\n\n\n\n<div class=\"wp-block-gsma-quote-block quote-block quote-block--image quote-block--grey\"><img decoding=\"async\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/Singtel.png\" alt=\"Singtel logo featuring the word &quot;Singtel&quot; in black lowercase letters. Above the text is a curved line of six red dots in varying sizes, increasing from left to right. The logo appears on a white circular background.\"\/><blockquote class=\"quote-wrapper\"><div class=\"quote-symbol\">\u201c<\/div><p class=\"quote-text\">As a leading digital services provider, the Singtel Group is committed to empowering people and businesses and creating a more sustainable future for all. To ensure AI is developed and used ethically and responsibly, we have collaborated with GSMA to develop the Responsible AI Maturity roadmap which provides the industry with a clear framework for action. This roadmap also guides our own efforts to enhance our responsible AI practices, so enterprises and consumers can benefit from the value creation potential of this next-generation technology safely.<\/p><cite class=\"author-name\">William Woo, Group Chief Information Officer \/ Group Chief Digital Officer, Singtel<\/cite><\/blockquote><\/div>\n\n\n\n<div class=\"wp-block-gsma-quote-block quote-block quote-block--image quote-block--grey\"><img decoding=\"async\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/stc.png\" alt=\"The image shows a purple logo with the letters &quot;stc&quot; in lowercase against a white circular background. The &quot;c&quot; character has a small purple square at its top right corner.\"\/><blockquote class=\"quote-wrapper\"><div class=\"quote-symbol\">\u201c<\/div><p class=\"quote-text\">At stc Group, embracing responsible AI is about leading with purpose\u2014driving innovation that prioritizes ethics, transparency, and societal benefit. That\u2019s why we are proud to contribute to the establishment of the GSMA Responsible AI Maturity Roadmap, working with our industry peers to establish ethical AI guidelines and assessment tools to evaluate AI models throughout their entire lifecycle.<\/p><cite class=\"author-name\">Haithem M. AlFaraj, Group Chief Technology Officer, stc<\/cite><\/blockquote><\/div>\n\n\n\n<div class=\"wp-block-gsma-quote-block quote-block quote-block--image quote-block--grey\"><img decoding=\"async\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/11\/telecom-argentina-logo-in-circle-214x214-1.png\" alt=\"Logo featuring the word &quot;telecom&quot; in lowercase, purple letters. The &quot;c&quot; is stylized with an incomplete circle, resembling a connection symbol, emphasizing communication. The background is white, highlighting the simplicity and modernity of the design.\"\/><blockquote class=\"quote-wrapper\"><div class=\"quote-symbol\">\u201c<\/div><p class=\"quote-text\">At Telecom Argentina, we are excited to join GSMA&#8217;s initiative to foster best practices in responsible AI. As part of the ICT and technology sectors, we see AI as a key enabler of progress and productivity, connecting people and improving lives. This commitment reflects our purpose: driving digital transformation with innovation, responsibility, and a focus on people. We are confident that responsible AI will help us build a sustainable and inclusive future, strengthening trust and creating value for everyone we serve.<\/p><cite class=\"author-name\">Roberto Nobile, CEO, Telecom Argentina<\/cite><\/blockquote><\/div>\n\n\n\n<div class=\"wp-block-gsma-quote-block quote-block quote-block--image quote-block--grey\"><img decoding=\"async\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/Telefonica-1.png\" alt=\"The image displays the logo of Telef\u00f3nica, a telecommunications company. The logo consists of a series of small black dots forming a stylized letter &quot;T&quot; alongside the company name &quot;Telef\u00f3nica&quot; written in gray text. The background is white.\"\/><blockquote class=\"quote-wrapper\"><div class=\"quote-symbol\">\u201c<\/div><p class=\"quote-text\">The speed with which AI has now become a central part of tech and telecoms operations demonstrates its power and undoubted value, but also the risks we must consider as an industry and the need to include ethics at the heart of AI to prevent its uncontrolled development. It is crucial for us all to ensure responsible guidelines for the use of AI are implemented now, and it is great to see the telecoms industry leading the way on this with the GSMA\u2019s new roadmap.<\/p><cite class=\"author-name\">Jos\u00e9 Mar\u00eda \u00c1lvarez-Pallete L\u00f3pez, GSMA Board Chair and Chairman &amp; CEO, Telef\u00f3nica<\/cite><\/blockquote><\/div>\n\n\n\n<div class=\"wp-block-gsma-quote-block quote-block quote-block--image quote-block--grey\"><img decoding=\"async\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/Telekom.png\" alt=\"The image shows a magenta letter &quot;T&quot; centered on a white circular background.\"\/><blockquote class=\"quote-wrapper\"><div class=\"quote-symbol\">\u201c<\/div><p class=\"quote-text\">Telekom stands for trust. That&#8217;s why we develop innovative technologies responsibly. Back in 2018, we set ourselves self-imposed guidelines for artificial intelligence. With the RAI Maturity Roadmap, the GSMA is now providing companies with a practical model. We are proud that we have been able to contribute our expertise and many years of experience in the field of digital ethics. This tool creates comparability and helps beyond our industry to use AI correctly.<\/p><cite class=\"author-name\">Claudia Nemat, Board Member for Technology and Innovation, Deutsche Telekom<\/cite><\/blockquote><\/div>\n\n\n\n<div class=\"wp-block-gsma-quote-block quote-block quote-block--image quote-block--grey\"><img decoding=\"async\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/Telenor.png\" alt=\"A logo featuring a blue, three-pronged, abstract symbol on the left and the word &quot;telenor&quot; in lowercase black letters on the right, all centered within a white circular background.\"\/><blockquote class=\"quote-wrapper\"><div class=\"quote-symbol\">\u201c<\/div><p class=\"quote-text\">At Telenor, our AI-First Strategy is rooted in our mission to harness the full potential of AI to unlock new value for our customers, our company and employees, and the societies we serve. Underpinning our AI ambition is an unwavering focus on responsible AI, and our continued work to raise ethical standards with regards to AI development in an inclusive, safe, secure, and sustainable way. Telenor is proud to be a contributor and adopter of the GSMA Responsible AI Maturity Roadmap, and we welcome the roadmap as an important blueprint for driving industry-wide responsible AI adoption, best practices, and collaboration.<\/p><cite class=\"author-name\">Amol Phadke, EVP and Group Chief Technology Officer, Telenor<\/cite><\/blockquote><\/div>\n\n\n\n<div class=\"wp-block-gsma-quote-block quote-block quote-block--image quote-block--grey\"><img decoding=\"async\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/Telia.png\" alt=\"Telia Company logo with a purple abstract spiral symbol to the left and the text &quot;Telia Company&quot; in purple to the right, set against a white circular background.\"\/><blockquote class=\"quote-wrapper\"><div class=\"quote-symbol\">\u201c<\/div><p class=\"quote-text\">We welcome the Responsible AI journey from GSMA as at Telia Company we believe that customer trust is a key factor when adopting AI technology. The Responsible AI maturity model enables us effectively to focus our efforts on AI adoption.<\/p><cite class=\"author-name\">Ola Rembe, SVP, Head of Communication, Brand &amp; Sustainability, Group Executive Management, Telia Company<\/cite><\/blockquote><\/div>\n\n\n\n<div class=\"wp-block-gsma-quote-block quote-block quote-block--image quote-block--grey\"><img decoding=\"async\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/Telstra-1.png\" alt=\"A stylized logo consisting of a blue letter &quot;T&quot; with an orange oval shape partially overlapping it, set against a white circular background.\"\/><blockquote class=\"quote-wrapper\"><div class=\"quote-symbol\">\u201c<\/div><p class=\"quote-text\">Telstra is on a journey to become an AI-fuelled business to deliver positive outcomes for our customers, employees, and broader society. Central to this is our unwavering commitment to the responsible development and deployment of AI.<br>\u2028Our ongoing collaboration with GSMA is critical in the ethical advancement of this technology and we\u2019re proud to have played a role in shaping the GSMA Responsible AI Maturity roadmap. The roadmap is a valuable and practical tool to get a pulse check on our own maturity and identify areas of focus, aligned to global standards and best practices. The potential of AI as a force for good is immense, but only if it is designed and deployed with integrity and accountability. That is why we are adopting the roadmap as part of our governance toolkit and urge other businesses to consider how they can also implement it.<\/p><cite class=\"author-name\">Dayle Stevens, Executive Data and AI, Telstra<\/cite><\/blockquote><\/div>\n\n\n\n<div class=\"wp-block-gsma-quote-block quote-block quote-block--image quote-block--grey\"><img decoding=\"async\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/TIM.png\" alt=\"The image features the logo of TIM, an Italian telecommunications company. The logo comprises a stylized red 'E' to the left, resembling parallel horizontal lines, and the word &quot;TIM&quot; in blue capital letters to the right. The background is white.\"\/><blockquote class=\"quote-wrapper\"><div class=\"quote-symbol\">\u201c<\/div><p class=\"quote-text\">Artificial intelligence-based solutions, both to optimize internal processes and to provide new services to customers, are key for TLC operators. It is therefore crucial that the industry works within a shared framework. TIM joined the GSMA&#8217;s Responsible AI project to define a common approach for the development of solutions and products in line with the ethical principles needed to prevent risks, vulnerabilities and social impacts related to the use of AI, also through the use of shared assessment tools.<\/p><cite class=\"author-name\">Claudio Ongaro, Chief Strategy &amp; Business Development Officer, TIM<\/cite><\/blockquote><\/div>\n\n\n\n<div class=\"wp-block-gsma-quote-block quote-block quote-block--image quote-block--grey\"><img decoding=\"async\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/true.png\" alt=\"A logo with the word &quot;true&quot; written in bold, lowercase red letters centered within a white circle. The background is also white.\"\/><blockquote class=\"quote-wrapper\"><div class=\"quote-symbol\">\u201c<\/div><p class=\"quote-text\">Artificial Intelligence holds immense potential to transform lives and economies across Asia. At True Corporation, we are dedicated to harnessing this potential responsibly and ethically. By adopting the GSMA\u2019s Responsible AI Roadmap, we commit to upholding the highest international standards, ensuring AI\u2019s benefits are realized safely and equitably.\u2028<\/p><cite class=\"author-name\">Sharad Mehrotra, Deputy CEO, True Corporation<\/cite><\/blockquote><\/div>\n\n\n\n<div class=\"wp-block-gsma-quote-block quote-block quote-block--image quote-block--grey\"><img decoding=\"async\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/Turkcell.png\" alt=\"A circular logo with a yellow icon resembling a simplified abstract figure and the text &quot;TURKCELL&quot; written in blue below it. The logo is centered on a white background.\"\/><blockquote class=\"quote-wrapper\"><div class=\"quote-symbol\">\u201c<\/div><p class=\"quote-text\">As Turkcell, we were the first company in T\u00fcrkiye to establish AI principles in 2020. The development of a maturity roadmap for responsible AI is a critical step in empowering Turkcell to rigorously evaluate our AI models. This roadmap not only assesses the reliability of these models but also provides actionable insights for continuous improvement, ensuring robust AI performance in dynamic environments. By identifying key areas, this tool enables a more resilient and trustworthy AI ecosystem.<\/p><cite class=\"author-name\">Dr. Ali Taha Ko\u00e7, CEO, Turkcell<\/cite><\/blockquote><\/div>\n\n\n\n<div class=\"wp-block-gsma-quote-block quote-block quote-block--image quote-block--grey\"><img decoding=\"async\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/11\/Veon-logo-in-white-circle-214x214-1.png\" alt=\"The image shows the VEON logo, featuring the word &quot;VEON&quot; in bold, yellow-orange capital letters. The letters are evenly spaced, with a minimalist design on a plain white background. The overall look is modern and sleek.\"\/><blockquote class=\"quote-wrapper\"><div class=\"quote-symbol\">\u201c<\/div><p class=\"quote-text\">AI is the biggest paradigm change in the history of technology, and we have the opportunity to shape it as a force that augments human intelligence and capabilities, not one that undermines them. GSMA\u2019s Responsible AI Roadmap equips us with a framework that increases our awareness and intentionality about how we design and deploy AI. VEON is proud to adopt this framework as we develop AI-based solutions that benefit millions of underserved in the emerging markets that VEON\u2019s digital operators operate, bridging the digital divide every day.<\/p><cite class=\"author-name\">Inanc Cakiroglu, Group CIO, VEON<\/cite><\/blockquote><\/div>\n\n\n\n<div class=\"wp-block-gsma-quote-block quote-block quote-block--image quote-block--grey\"><img decoding=\"async\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/Vodafone.png\" alt=\"The image features the Vodafone logo. It consists of a red text &quot;vodafone&quot; in lowercase, accompanied by a red circular icon with a white curved line, positioned to the left of the text. The background is plain white.\"\/><blockquote class=\"quote-wrapper\"><div class=\"quote-symbol\">\u201c<\/div><p class=\"quote-text\">In line with our existing Responsible AI policy, Vodafone is committed to using only ethical AI in keeping with our established company-wide framework. We support the co-development and adoption of the GSMA Responsible AI Maturity model to assist its members, and other companies, in assessing the maturity of their responsible AI journeys.<\/p><cite class=\"author-name\">Maaike de Be, General Counsel &amp; Company Secretary and Scott Petty, Chief Technology Officer, Vodafone Group<\/cite><\/blockquote><\/div>\n\n\n<\/div>\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-gsma-banner-img-bg-1-col banner_img-bg-1-col_block\">\n<div class=\"wp-block-cover is-light banner_img-bg-1-col_container gsma-load-hidden\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"608\" class=\"wp-block-cover__image-background wp-image-14274\" alt=\"\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/dimension-1-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/dimension-1-scaled.jpg 2560w, https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/dimension-1-300x71.jpg 300w, https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/dimension-1-1024x243.jpg 1024w, https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/dimension-1-768x182.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/dimension-1-1536x365.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/dimension-1-2048x486.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading banner_img-bg-1-col_title wow fadeInDown\" id=\"h-learn-more-about-the-dimensions\">Learn more about the Dimensions<\/h2>\n\n\n\n<div class=\"wp-block-button banner_img-bg-1-col_button-contained\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/vision\/\">Vision<\/a><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The GSMA Responsible AI Maturity Roadmap AI holds the promise of significantly transforming the world. However, this presents both opportunities and risks. As AI adoption accelerates, organisations and governments globally are evaluating how best to leverage this technology for the welfare of people and the planet. Given that it is crucial that AI is designed, [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"parent":868,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","footnotes":""},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v23.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Navigating the Path of Responsible AI - External Affairs<\/title>\n<meta name=\"description\" content=\"The Responsible AI Maturity Roadmap shows how organisations and governments can best leverage AI for the welfare of people and the planet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Navigating the Path of Responsible AI\" \/>\n<meta property=\"og:description\" content=\"The Responsible AI Maturity Roadmap shows how organisations and governments can best leverage AI for the welfare of people and the planet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"External Affairs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gsma\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-26T13:26:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2025\/10\/header_responsible-ai_1440x810.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@GSMA\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Navigating the Path of Responsible AI - 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