{"id":13640,"date":"2024-09-09T08:46:29","date_gmt":"2024-09-09T07:46:29","guid":{"rendered":"https:\/\/dev.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/?page_id=13640"},"modified":"2025-10-28T11:18:52","modified_gmt":"2025-10-28T11:18:52","slug":"change-management-and-communications","status":"publish","type":"page","link":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/change-management-and-communications\/","title":{"rendered":"Change Management and Communications"},"content":{"rendered":"\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-gsma-main-page-hero hero_block gsma-load-hidden  half-width\">\n<div class=\"wp-block-cover is-light hero_container\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-gsma-black-background-color has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1242\" height=\"900\" class=\"wp-block-cover__image-background wp-image-14363\" alt=\"\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/Rectangle-3431-1.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/Rectangle-3431-1.jpg 1242w, https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/Rectangle-3431-1-300x217.jpg 300w, https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/Rectangle-3431-1-1024x742.jpg 1024w, https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/Rectangle-3431-1-768x557.jpg 768w\" sizes=\"(max-width: 1242px) 100vw, 1242px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading hero_title\" id=\"h-change-management-and-communications\">Change Management and Communications<\/h1>\n\n\n\n<p class=\"hero_sub-title\">Leverage training programmes, change management protocols, and internal and external communication strategies to operationalise comprehensive RAI practices<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group sub-nav is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns anchor-point is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul>\n<li class=\"has-small-font-size\"><a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/\">Home<\/a><\/li>\n\n\n\n<li class=\"has-small-font-size\"><a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/why-is-responsible-ai-important\/\">Why is Responsible AI Important?<\/a><\/li>\n\n\n\n<li class=\"has-small-font-size\"><a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/take-the-assessment\/\" target=\"_blank\" rel=\"noreferrer noopener\">Take the Organisational Assessment<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading pb-0\" id=\"h-change-management-and-communication-sub-dimensions\">Change Management and Communication sub-dimensions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-5-1-training\">5.1 Training<\/h3>\n\n\n\n<p>Develop and implement comprehensive training programmes to educate\/upskill employees about AI regulations and RAI practices to raise awareness.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-gsma-accordion accordion_block gsma-load-hidden faq\">\n<p class=\"accordion_question\">Examples of evidence<\/p>\n\n\n\n<div class=\"wp-block-group accordion_answer_container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p class=\"pb-0\"><strong>RAI training programmes\u2028<\/strong><br>Requirement for Evolving level<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-gsma-light-grey-color has-alpha-channel-opacity has-gsma-light-grey-background-color has-background text-grey\"\/>\n\n\n\n<p class=\"pb-0\">Internal training material used to educate employees on RAI practices (e.g., RAI principles, regulations)<\/p>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-3 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-5-2-culture-and-change-management\">5.2 Culture and change management<\/h3>\n\n\n\n<p>Foster an organisational culture that values and prioritises RAI principles, and execute change management with incentives in-place to promote ethical behavior and accountability.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-gsma-accordion accordion_block gsma-load-hidden faq\">\n<p class=\"accordion_question\">Examples of evidence<\/p>\n\n\n\n<div class=\"wp-block-group accordion_answer_container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p class=\"pb-0\"><strong>Change management plan\u2028<\/strong><br>Requirement for Performing level<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-gsma-light-grey-color has-alpha-channel-opacity has-gsma-light-grey-background-color has-background text-grey\"\/>\n\n\n\n<p class=\"pb-0\">Formal plan detailing the strategy to increase employee adoption of RAI practices<\/p>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-4 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"h-5-3-communication\">5.3 Communication<\/h3>\n\n\n\n<p>Foster an organisational culture that values and prioritises RAI principles, and execute change management with incentives in-place to promote ethical behavior and accountability.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-5 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns with-colour is-layout-flex wp-container-core-columns-layout-6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-step-by-step-guide\">Step-By-Step<br>Guide<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This guide outlines the steps companies can take to establish a foundational level of RAI maturity and offers practical recommendations on how to progress towards higher levels of maturity across the five dimensions.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/GSMA-ai4i_Step-by-Step-Guide_v7.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-best-practice-tools\">Best Practice<br>Tools<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>In this guide, you will find supporting tools and recommendations to help companies progress on the GSMA Responsible AI Maturity Roadmap. Developed by mobile operators, each example covers a specific sub-dimension required to operate at the highest level of maturity.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2024\/09\/GSMA-ai4i_Best-Practice-Tools_v7.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-gsma-video-pod banner_right-img_block gsma-load-hidden right-copy\">\n<div class=\"wp-block-group banner_right-img_container gsma-load-hidden has-gsma-black-background-color has-background is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns banner_right-img_columns is-layout-flex wp-container-core-columns-layout-7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column banner_right-img_column_left is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading banner_right-img_title has-gsma-white-color has-text-color has-link-color wp-elements-29937e827845a1e761a4b06daa403ccd\" id=\"h-responsible-ai-maturity-roadmap-organisational-assessment-tool\">Responsible AI Maturity Roadmap Organisational Assessment Tool<\/h2>\n\n\n\n<p class=\"banner_right-img_blurb has-gsma-white-color has-text-color has-link-color wp-elements-992cc814b81e2705dc50cef4d6f54b82\">This tool enables operators to self-assess where they are on the GSMA RAI Maturity Roadmap and get guidance on how to move to the next maturity level.<\/p>\n\n\n\n<div class=\"wp-block-button banner_right-img_button-main\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/aiforimpact\/responsible-ai\/take-the-assessment\/\" target=\"_blank\" rel=\"noreferrer noopener\">Take the Organisational Assessment<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column banner_right-img_column_right is-layout-flow wp-block-column-is-layout-flow\">                <script src=\"https:\/\/platform.vixyvideo.com\/p\/557\/sp\/55700\/embedIframeJs\/uiconf_id\/23455624\/partner_id\/557\"><\/script>\r\n                <div style=\"padding-bottom: 56.25%; position: relative;\"><div id=\"vixy_player_6a31ce1b9eb41\" style=\"position:absolute; width:100%; height:100%\"><\/div><\/div>\r\n                <script>\r\n                    kWidget.embed({\r\n                      \"targetId\": \"vixy_player_6a31ce1b9eb41\",\r\n                      \"wid\": \"_557\",\r\n                      \"uiconf_id\": 23459939,\r\n                      \"flashvars\": {},\r\n                      \"entry_id\": \"0_zodlwzha\"\r\n                    });\r\n                <\/script>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-gsma-red-background-color has-background is-layout-flex wp-container-core-columns-layout-8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button home\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/\">Back to home<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Change Management and Communication sub-dimensions 5.1 Training Develop and implement comprehensive training programmes to educate\/upskill employees about AI regulations and RAI practices to raise awareness. 5.2 Culture and change management Foster an organisational culture that values and prioritises RAI principles, and execute change management with incentives in-place to promote ethical behavior and accountability. 5.3 Communication [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":0,"parent":13245,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","footnotes":""},"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v23.5) - 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