{"id":15401,"date":"2025-02-24T17:29:19","date_gmt":"2025-02-24T17:29:19","guid":{"rendered":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/?page_id=15401"},"modified":"2025-11-25T12:30:29","modified_gmt":"2025-11-25T12:30:29","slug":"rethinking-mobile-phones","status":"publish","type":"page","link":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/climate-action\/rethinking-mobile-phones\/","title":{"rendered":"Rethinking Mobile Phones: The business case for circularity"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\" id=\"h-rethinking-mobile-phones-the-business-case-for-circularity\">Rethinking Mobile Phones<br>The business case for circularity<\/h1>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">Consumer trends, regulatory requirements, and growing impacts of e-waste are converging to challenge the traditional linear business model of the mobile phone industry. While offering short-term revenues, linear models are costly for consumers and require vast energy and mineral resources to maintain and contribute to the growing e-waste problem. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Circular business models are gaining traction in the mobile industry and beyond, and offer many commercial opportunities and benefits, including lower costs, new revenue opportunities and customer loyalty. Yet, transitioning to a circular economy is complex and requires buy-in and collaboration across the value chain. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This report presents the business case for why and how mobile phones can \u2013 and should \u2013 move towards circularity.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"743\" height=\"1024\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2025\/02\/Rethinking-mobile-phones-cover-743x1024.png\" alt=\"A diverse group of people form a circle as they hold various mobile phones upward, capturing a sense of unity. They are outdoors, set against a clear blue sky. The image includes text: &quot;GSMA Rethinking Mobile Phones: The business case for circularity, February 2025.\" class=\"wp-image-15422\" style=\"width:292px;height:auto\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2025\/02\/Rethinking-mobile-phones-cover-743x1024.png 743w, https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2025\/02\/Rethinking-mobile-phones-cover-218x300.png 218w, https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2025\/02\/Rethinking-mobile-phones-cover-768x1058.png 768w, https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2025\/02\/Rethinking-mobile-phones-cover.png 1016w\" sizes=\"auto, (max-width: 743px) 100vw, 743px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2025\/04\/Rethinking-Mobile-Phones_Web.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download the report<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/gsma_resources\/rethinking-mobile-phones-the-business-case-for-circularity-global-launch-event\/\" target=\"_blank\" rel=\"noreferrer noopener\">Watch the global launch event<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/gsma_events\/join-gsma-external-affairs-at-mwc-barcelona-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">Watch the MWC conference session<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-case-studies\">Case studies<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Filter by topic or region to see best practice case studies from around the world.<\/p>\n\n\n\n<style>\n.studylist .astudy.filter_hide {\ndisplay: none !important;\n}\n<\/style>\n<div class=\"js_selectboxes filter_shortcode casestudies_filter \" data-posttype=\"casestudies\" id=\"catselects_filters\">\n\t<div class=\"filtertitle\">\n\t\t<span>Filter by:<\/span>\n\t<\/div>\n\t<form onsubmit=\"return false;\" method=\"GET\" class=\"\">\n\t\t<div class=\"select-container categoryparentfilter\">\n\t\t\t<div class=\"label\">\n\t\t\t  <label>Topic<\/label>\n\t\t\t<\/div>\n\t\t\t<div class=\"select filtercats\">\n\t\t\t\t<select class=\"industry_filter\" multiple>\n\t\t\t\t\t<option value=\"all\">All<\/option>\n\t\t\t\t\t<option value=\"circularity-topic-customer-engagement\">Customer engagement<\/option>\n\t\t\t\t\t<option value=\"circularity-topic-eco-design-and-green-manufacturing\">Eco-design and green manufacturing<\/option>\n\t\t\t\t\t<option value=\"circularity-topic-e-waste-and-recycling\">E-waste and recycling<\/option>\n\t\t\t\t\t<option value=\"circularity-topic-leasing-and-device-as-a-service\">Leasing and device-as-a-service<\/option>\n\t\t\t\t\t<option value=\"circularity-topic-metrics-and-targets\">Metrics and targets<\/option>\n\t\t\t\t\t<option value=\"circularity-topic-repair-and-refurbishment\">Repair and refurbishment<\/option>\n\t\t\t\t\t<option value=\"circularity-topic-takeback-and-trade-in\">Takeback and trade-in<\/option>\n\t\t\t\t<\/select>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"select-container categoryparentfilter\">\n\t\t\t<div class=\"label\">\n\t\t\t  <label>Region<\/label>\n\t\t\t<\/div>\n\t\t\t<div class=\"select filtercats\">\n\t\t\t\t<select class=\"org_filter\" multiple>\n\t\t\t\t\t<option value=\"all\">All<\/option>\n\t\t\t\t\t<option value=\"circularity-region-global\">Global<\/option>\n\t\t\t\t\t<option value=\"circularity-region-asia-pacific\">Asia Pacific<\/option>\n\t\t\t\t\t<option value=\"circularity-region-europe\">Europe<\/option>\n\t\t\t\t\t<option value=\"circularity-region-greater-china\">Greater China<\/option>\n\t\t\t\t\t<option value=\"circularity-region-latin-america\">Latin America<\/option>\n\t\t\t\t\t<option value=\"circularity-region-mena\">Middle East and North Africa<\/option>\n\t\t\t\t\t<option value=\"circularity-region-north-america\">North America<\/option>\n\t\t\t\t\t<option value=\"circularity-region-ssa\">Sub-Saharan 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While offering short-term revenues, linear models are costly for consumers and require vast energy and mineral resources to maintain and contribute to the growing e-waste [&hellip;]<\/p>\n","protected":false},"author":38,"featured_media":15422,"parent":10140,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","footnotes":""},"tags":[],"class_list":["post-15401","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rethinking Mobile Phones: The business case for circularity<\/title>\n<meta name=\"description\" content=\"This GSMA report presents the business case for why and how mobile phones can \u2013 and should \u2013 move towards circularity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/climate-action\/rethinking-mobile-phones\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rethinking Mobile Phones: The business case for circularity\" \/>\n<meta property=\"og:description\" content=\"This GSMA report presents the business case for why and how mobile phones can \u2013 and should \u2013 move towards circularity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/climate-action\/rethinking-mobile-phones\/\" \/>\n<meta property=\"og:site_name\" content=\"External Affairs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gsma\/\" \/>\n<meta property=\"article:modified_time\" 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