{"id":19305,"date":"2026-08-11T10:02:05","date_gmt":"2026-08-11T09:02:05","guid":{"rendered":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/?p=19305"},"modified":"2026-08-11T10:02:22","modified_gmt":"2026-08-11T09:02:22","slug":"closing-the-trust-gap-how-better-refurbished-phone-labelling-could-accelerate-the-circular-economy","status":"publish","type":"post","link":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/climate-action\/closing-the-trust-gap-how-better-refurbished-phone-labelling-could-accelerate-the-circular-economy\/","title":{"rendered":"Closing the Trust Gap: How Better Refurbished Phone Labelling Could Accelerate the Circular Economy\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The refurbished smartphone market has a trust problem.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the&nbsp;<a href=\"https:\/\/www.gsmaintelligence.com\/research\/pbi-report?id=88244766\" target=\"_blank\" rel=\"noreferrer noopener\">GSMA&nbsp;Global Consumer Survey on Circularity<\/a>,&nbsp;almost&nbsp;half of consumers surveyed&nbsp;said&nbsp;they&nbsp;would&nbsp;consider buying a refurbished phone&nbsp;for their next&nbsp;device.&nbsp;Yet,&nbsp;in most&nbsp;markets,&nbsp;fewer than one in ten&nbsp;actually&nbsp;do.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The refurbished&nbsp;phone&nbsp;market has grown steadily&nbsp;in recent&nbsp;years, strongly outpacing&nbsp;the growth of&nbsp;new&nbsp;devices&nbsp;sales. With the right conditions, it has the potential to expand much further.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The question is: what is holding&nbsp;consumers back?&nbsp;<\/p>\n\n\n\n<h2 id=\"h-the-barrier-nbsp-isn-t-nbsp-price-nbsp-but-nbsp-trust-nbsp\" class=\"wp-block-heading\"><strong>The Barrier&nbsp;isn\u2019t&nbsp;Price,&nbsp;but&nbsp;Trust.<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Price is one of the biggest reasons consumers consider refurbished smartphones.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our survey&nbsp;found&nbsp;that&nbsp;buyers are attracted by the opportunity to save money or to afford a higher-end model than they could buy new&nbsp;or a&nbsp;brand&nbsp;they&nbsp;couldn\u2019t&nbsp;otherwise afford.&nbsp;Three-quarters&nbsp;of consumers&nbsp;surveyed&nbsp;expected&nbsp;refurbished phones&nbsp;to cost&nbsp;up to&nbsp;40%&nbsp;less than&nbsp;new&nbsp;devices&nbsp;\u2013&nbsp;&nbsp;broadly&nbsp;in line with today\u2019s market pricing.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But affordability alone&nbsp;isn\u2019t&nbsp;enough.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consumers surveyed said they lack confidence in what&nbsp;they&#8217;re&nbsp;buying:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list\">\n<li>&#8211; 86% of consumers&nbsp;worry a refurbished phone might break sooner than a new&nbsp;device&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8211; 92% say quality assurance \u2013 proof the device&nbsp;actually works&nbsp;as promised \u2013 is important or&nbsp;very important&nbsp;to them.&nbsp;&nbsp;<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The findings are clear:&nbsp;consumers&nbsp;aren\u2019t&nbsp;rejecting refurbished phones.&nbsp;They&#8217;re&nbsp;hesitating because they&nbsp;can\u2019t&nbsp;easily judge the quality of the product they will receive&nbsp;and therefore&nbsp;don\u2019t&nbsp;trust&nbsp;refurbished devices.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-why-refurbished-phone-grading-currently-creates-confusion-nbsp\" class=\"wp-block-heading\"><strong>Why Refurbished Phone Grading Currently Creates Confusion&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Today\u2019s refurbished market lacks a common language.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One retailer\u2019s \u201cExcellent\u201d is another\u2019s \u201cGood\u201d.&nbsp;Even when sellers use the same word, their underlying criteria for screen condition, battery health, or warranty length can differ significantly.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For consumers, comparing refurbished devices becomes difficult. Instead of making an informed purchase, they are forced to interpret inconsistent grading systems and conflicting claims.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every inconsistency reduces confidence\u2014and confidence is essential for a market built on trust.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-a-possible-fix-consistent-labelling-and-grading-nbsp\" class=\"wp-block-heading\"><strong>A Possible Fix: Consistent Labelling and Grading<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A consistent, transparent labelling system could make buying refurbished phones far simpler.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consumers should be able to compare devices knowing that a particular grade means the same thing regardless of where they shop. Clear information about cosmetic condition, battery performance, testing, warranty, and repair standards would reduce uncertainty and make purchasing decisions easier.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is already a successful model for this approach.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The EU Energy Label has spent decades proving that clear, consistent, at-a-glance information genuinely changes how people shop \u2013 a strong signal that similar thinking could work for refurbished electronics too.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-labelling-nbsp-alone-nbsp-isn-t-nbsp-enough-nbsp-nbsp\" class=\"wp-block-heading\"><strong>Labelling&nbsp;Alone&nbsp;isn\u2019t&nbsp;Enough&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, labels&nbsp;are only part of the solution.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Warranties,&nbsp;battery&nbsp;life,&nbsp;screen&nbsp;durability, and&nbsp;how long a device keeps receiving software and security updates all shape whether a phone is worth buying second-hand&nbsp;&#8211;&nbsp;and worth keeping for years. A trusted label is only as valuable as the&nbsp;device and standards&nbsp;sitting behind it.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-why-nbsp-this-nbsp-matters-nbsp-now-nbsp\" class=\"wp-block-heading\"><strong>Why&nbsp;This&nbsp;Matters&nbsp;Now<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The timing could not be more important.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Global memory chip&nbsp;shortages&nbsp;are&nbsp;increasing the cost of new smartphones&nbsp;in 2026, particularly&nbsp;for entry-level and mid-tier devices.&nbsp;As new devices become more expensive, more consumers are likely to keep their phones for longer or consider buying refurbished instead.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s&nbsp;also raising the stakes for manufacturers and operators, who face growing pressure to support longer device lifespans&nbsp;and&nbsp;gain market share in the rapidly growing circular market&nbsp;already&nbsp;worth hundreds of billions.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-building-a-trusted-secondary-smartphone-market-nbsp\" class=\"wp-block-heading\"><strong>Building a Trusted Secondary Smartphone Market<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A healthy secondary market should make buying refurbished phones as straightforward as buying new ones.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, fragmented grading&nbsp;and&nbsp;an unorganised peer-to-peer segment&nbsp;often leaves consumers&nbsp;with little assurance about product quality. A&nbsp;stronger&nbsp;market would&nbsp;provide&nbsp;consumers&nbsp;with&nbsp;a shared&nbsp;verifiable framework for assessing refurbished devices, giving buyers confidence regardless of where they&nbsp;purchase.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-a-significant-growth-opportunity-nbsp\" class=\"wp-block-heading\"><strong>A Significant Growth Opportunity<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;business&nbsp;opportunity&nbsp;is&nbsp;substantial.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With annual growth rates of more than 10% projected for the next several years, the&nbsp;global refurbished smartphone market could reach more than $150bn by 2030.&nbsp;That growth&nbsp;represents&nbsp;more than commercial opportunity \u2014 it also supports climate goals by extending device lifespans, reducing electronic waste, and improving resource efficiency.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Last year, we explored how mobile network operators&nbsp;can capture this&nbsp;opportunity&nbsp;in&nbsp;<a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/climate-action\/rethinking-mobile-phones\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rethinking Mobile Phones:&nbsp;The Business Case for Circularity<\/a>.&nbsp;The next step is creating the trusted marketplace consumers need.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-what-s-next-nbsp-nbsp\" class=\"wp-block-heading\"><strong>What\u2019s Next?&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To help move the industry forward,&nbsp;a&nbsp;new report&nbsp;developed by&nbsp;FDM CCS Insight, commissioned by&nbsp;the&nbsp;GSMA,&nbsp;examines today&#8217;s refurbished smartphone labelling and certification landscape. It explores existing approaches,&nbsp;identifies&nbsp;gaps, and outlines practical pathways towards a more consistent, transparent, and trusted refurbished phone market.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the industry can close the trust gap, it can unlock millions more consumers who are already willing to buy refurbished devices,&nbsp;they simply need greater confidence in what&nbsp;they&#8217;re&nbsp;buying.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/my.ccsinsight.com\/aim\/en\/reports\/6493\">Read the full report<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The refurbished smartphone market has a trust problem.&nbsp; According to the&nbsp;GSMA&nbsp;Global Consumer Survey on Circularity,&nbsp;almost&nbsp;half of consumers surveyed&nbsp;said&nbsp;they&nbsp;would&nbsp;consider buying a refurbished phone&nbsp;for their next&nbsp;device.&nbsp;Yet,&nbsp;in most&nbsp;markets,&nbsp;fewer than one in ten&nbsp;actually&nbsp;do.&nbsp; The refurbished&nbsp;phone&nbsp;market has grown steadily&nbsp;in recent&nbsp;years, strongly outpacing&nbsp;the growth of&nbsp;new&nbsp;devices&nbsp;sales. With the right conditions, it has the potential to expand much further.&nbsp; The question is: what [&hellip;]<\/p>\n","protected":false},"author":63,"featured_media":19315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","footnotes":""},"categories":[3696,3409,1],"tags":[],"algolia_discover_type":[3510],"class_list":["post-19305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-circular-economy","category-climate-action","category-general","algolia_discover_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Closing the Trust Gap: How Better Refurbished Phone Labelling Could Accelerate the Circular Economy\u00a0 - External Affairs<\/title>\n<meta name=\"description\" content=\"Consumers want refurbished phones. So why aren&#039;t they buying them? Could consistent labelling and grading\u00a0labelling change the game?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/climate-action\/closing-the-trust-gap-how-better-refurbished-phone-labelling-could-accelerate-the-circular-economy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Closing the Trust Gap: How Better Refurbished Phone Labelling Could Accelerate the Circular Economy\u00a0\" \/>\n<meta property=\"og:description\" content=\"Consumers want refurbished phones. So why aren&#039;t they buying them? Could consistent labelling and grading\u00a0labelling change the game?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/climate-action\/closing-the-trust-gap-how-better-refurbished-phone-labelling-could-accelerate-the-circular-economy\/\" \/>\n<meta property=\"og:site_name\" content=\"External Affairs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gsma\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-11T09:02:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-11T09:02:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2026\/08\/refurbished_phone_blog_440x190.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"440\" \/>\n\t<meta property=\"og:image:height\" content=\"190\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"iwhiting@gsma.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GSMA\" \/>\n<meta name=\"twitter:site\" content=\"@GSMA\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"iwhiting@gsma.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Closing the Trust Gap: How Better Refurbished Phone Labelling Could Accelerate the Circular Economy\u00a0 - External Affairs","description":"Consumers want refurbished phones. So why aren't they buying them? Could consistent labelling and grading\u00a0labelling change the game?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/climate-action\/closing-the-trust-gap-how-better-refurbished-phone-labelling-could-accelerate-the-circular-economy\/","og_locale":"en_GB","og_type":"article","og_title":"Closing the Trust Gap: How Better Refurbished Phone Labelling Could Accelerate the Circular Economy\u00a0","og_description":"Consumers want refurbished phones. So why aren't they buying them? Could consistent labelling and grading\u00a0labelling change the game?","og_url":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/climate-action\/closing-the-trust-gap-how-better-refurbished-phone-labelling-could-accelerate-the-circular-economy\/","og_site_name":"External Affairs","article_publisher":"https:\/\/www.facebook.com\/gsma\/","article_published_time":"2026-08-11T09:02:05+00:00","article_modified_time":"2026-08-11T09:02:22+00:00","og_image":[{"width":440,"height":190,"url":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2026\/08\/refurbished_phone_blog_440x190.jpg","type":"image\/jpeg"}],"author":"iwhiting@gsma.com","twitter_card":"summary_large_image","twitter_creator":"@GSMA","twitter_site":"@GSMA","twitter_misc":{"Written by":"iwhiting@gsma.com","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/climate-action\/closing-the-trust-gap-how-better-refurbished-phone-labelling-could-accelerate-the-circular-economy\/#article","isPartOf":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/climate-action\/closing-the-trust-gap-how-better-refurbished-phone-labelling-could-accelerate-the-circular-economy\/"},"author":{"name":"iwhiting@gsma.com","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/#\/schema\/person\/34f879404ec66e796815cd2f6a3ac5d3"},"headline":"Closing the Trust Gap: How Better Refurbished Phone Labelling Could Accelerate the Circular Economy\u00a0","datePublished":"2026-08-11T09:02:05+00:00","dateModified":"2026-08-11T09:02:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/climate-action\/closing-the-trust-gap-how-better-refurbished-phone-labelling-could-accelerate-the-circular-economy\/"},"wordCount":997,"commentCount":0,"image":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/climate-action\/closing-the-trust-gap-how-better-refurbished-phone-labelling-could-accelerate-the-circular-economy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2026\/08\/refurbished_phone_blog_440x190.jpg","articleSection":["Circular Economy","Climate Action","General"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/climate-action\/closing-the-trust-gap-how-better-refurbished-phone-labelling-could-accelerate-the-circular-economy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/climate-action\/closing-the-trust-gap-how-better-refurbished-phone-labelling-could-accelerate-the-circular-economy\/","url":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/climate-action\/closing-the-trust-gap-how-better-refurbished-phone-labelling-could-accelerate-the-circular-economy\/","name":"Closing the Trust Gap: How Better Refurbished Phone Labelling Could Accelerate the Circular Economy\u00a0 - External Affairs","isPartOf":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/climate-action\/closing-the-trust-gap-how-better-refurbished-phone-labelling-could-accelerate-the-circular-economy\/#primaryimage"},"image":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/climate-action\/closing-the-trust-gap-how-better-refurbished-phone-labelling-could-accelerate-the-circular-economy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2026\/08\/refurbished_phone_blog_440x190.jpg","datePublished":"2026-08-11T09:02:05+00:00","dateModified":"2026-08-11T09:02:22+00:00","author":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/#\/schema\/person\/34f879404ec66e796815cd2f6a3ac5d3"},"description":"Consumers want refurbished phones. So why aren't they buying them? Could consistent labelling and grading\u00a0labelling change the game?","breadcrumb":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/climate-action\/closing-the-trust-gap-how-better-refurbished-phone-labelling-could-accelerate-the-circular-economy\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/climate-action\/closing-the-trust-gap-how-better-refurbished-phone-labelling-could-accelerate-the-circular-economy\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/climate-action\/closing-the-trust-gap-how-better-refurbished-phone-labelling-could-accelerate-the-circular-economy\/#primaryimage","url":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2026\/08\/refurbished_phone_blog_440x190.jpg","contentUrl":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2026\/08\/refurbished_phone_blog_440x190.jpg","width":440,"height":190,"caption":"A person holds a black mobile phone with both hands, tapping the screen with their index finger. Their fingernails are neatly trimmed, and they wear a thin ring on one finger. The background is blurred, emphasising the phone and hands, highlighting the appeal of refurbished devices in everyday use."},{"@type":"BreadcrumbList","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/climate-action\/closing-the-trust-gap-how-better-refurbished-phone-labelling-could-accelerate-the-circular-economy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/"},{"@type":"ListItem","position":2,"name":"Closing the Trust Gap: How Better Refurbished Phone Labelling Could Accelerate the Circular Economy\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/#website","url":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/","name":"#BetterFuture","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/#\/schema\/person\/34f879404ec66e796815cd2f6a3ac5d3","name":"iwhiting@gsma.com","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/7a8dc317b467d72443ea033b78fddc5adcc53f333162256f5a90f171cfc6317c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7a8dc317b467d72443ea033b78fddc5adcc53f333162256f5a90f171cfc6317c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7a8dc317b467d72443ea033b78fddc5adcc53f333162256f5a90f171cfc6317c?s=96&d=mm&r=g","caption":"iwhiting@gsma.com"}}]}},"featured_image_url":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-content\/uploads\/2026\/08\/refurbished_phone_blog_440x190.jpg","_links":{"self":[{"href":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-json\/wp\/v2\/posts\/19305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-json\/wp\/v2\/users\/63"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-json\/wp\/v2\/comments?post=19305"}],"version-history":[{"count":5,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-json\/wp\/v2\/posts\/19305\/revisions"}],"predecessor-version":[{"id":19316,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-json\/wp\/v2\/posts\/19305\/revisions\/19316"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-json\/wp\/v2\/media\/19315"}],"wp:attachment":[{"href":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-json\/wp\/v2\/media?parent=19305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-json\/wp\/v2\/categories?post=19305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-json\/wp\/v2\/tags?post=19305"},{"taxonomy":"algolia_discover_type","embeddable":true,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/connectivity-for-good\/external-affairs\/wp-json\/wp\/v2\/algolia_discover_type?post=19305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}