mAgri Focus Areas

Key Areas

MARKETING

How to acquire and retain customers for Agri VAS

Service Design & Content

How to develop a scalable Agri VAS with high quality content

Gender

How to design and market Agri VAS to female customers

Data & Insights

How to monitor, evaluate and improve Agri VAS

A fact box titled "DID YOU KNOW?" highlights that MTN Uganda’s MobileMoney became cash-flow positive just 14 months after launch. The number "14 months to profitability" is prominent above a brief explanatory paragraph.