In June 2012 the GSMA mAgri organised a webinar on the subject of Designing & Marketing Mobile Information & Advisory Services for Women Smallholders. The purpose of the webinar was to share practical and actionable lessons which can be applied to the design and marketing of mobile information and advisory services for women smallholders. This video covers the section on Marketing Agriculture Services to Women Smallholders by Jemimah Njuki, Global Team Lead, Women in Agriculture (Pathways), CARE.