{"id":17285,"date":"2024-07-12T18:05:39","date_gmt":"2024-07-12T17:05:39","guid":{"rendered":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/?post_type=gsma_theme_resources&#038;p=17285"},"modified":"2025-07-15T12:09:13","modified_gmt":"2025-07-15T11:09:13","slug":"mwc24-shanghai-esim-summit-a-new-era-of-innovation","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/gsma_resources\/mwc24-shanghai-esim-summit-a-new-era-of-innovation\/","title":{"rendered":"MWC24 Shanghai &#8211; eSIM Summit: A New Era of Innovation"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-session-description\">Session description<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At MWC24 Shanghai, the eSIM Summit brought together the innovators and expert in the industry to discuss the new era of the eSIM innovation. They illustrate how the eSIM technology is leading the development of mobile communication, connectivity and implications in China and the opportunities AI will bring with the eSIM technology in China. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">China could be one of the world\u2019s largest IoT market, the eSIM technology is driving innovation in the context of IoT and M2M Market. The eSIM is already simplifying the process to connect and manage network connected devices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By using the eSIM Technology, IoT Devices (e.g. connected cards, smart metering) can be remotely provisioned with several operators profiles that will allow the IoT devices to be globally connected required for the IoT market. The eSIM technology will facilitates seamless global connectivity. The set of applications for IoT solutions is really unlimited.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Catch and up on the keynote presentation from the summit below.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-agenda\">Agenda<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Welcome and introduction from GSMA<\/li>\n\n\n\n<li>eSIM Market: China and Beyond<\/li>\n\n\n\n<li>GSMA eSIM Services<\/li>\n\n\n\n<li>Shape tomorrow with AI, Uni-communication via eSIM<\/li>\n\n\n\n<li>Panel Discussion with CAICT CTTL-Terminals, Unicom VSENS Communications Co., Ltd. and Tongxin Microelectronics Co., Ltd.<\/li>\n\n\n\n<li>CaaS 2.0: Ubiquitous Connectivity and its Implications for Made-in-China.<\/li>\n\n\n\n<li>Leading the New Future of Mobile Communications<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-watch-on-demand\">Watch on-demand<\/h2>\n\n\n\n<div class=\"wp-block-gsma-video-pod banner_right-img_block gsma-load-hidden\">\n<div class=\"wp-block-group banner_right-img_container gsma-load-hidden\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns banner_right-img_columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column banner_right-img_column_left is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading banner_right-img_title\" id=\"h-welcome-and-esim-market-china-and-beyond\">Welcome, and eSIM Market &#8211; China and Beyond<\/h2>\n\n\n\n<p class=\"banner_right-img_blurb wp-block-paragraph\">In this session, Chris Li, Product Director, GSMA presented on the key trends shaping the evolution of eSIM Technology.<\/p>\n\n\n\n<div class=\"wp-block-button banner_right-img_button-main\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/GSMA-Welcome-and-eSIM-Market-China-and-Beyond.pdf\">Download slides<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column banner_right-img_column_right is-layout-flow wp-block-column-is-layout-flow\">                <script src=\"https:\/\/platform.vixyvideo.com\/p\/557\/sp\/55700\/embedIframeJs\/uiconf_id\/23455624\/partner_id\/557\"><\/script>\r\n                <div style=\"padding-bottom: 56.25%; position: relative;\"><div id=\"vixy_player_6ab6aaef5c8df\" style=\"position:absolute; width:100%; height:100%\"><\/div><\/div>\r\n                <script>\r\n                    kWidget.embed({\r\n                      \"targetId\": \"vixy_player_6ab6aaef5c8df\",\r\n                      \"wid\": \"_557\",\r\n                      \"uiconf_id\": 23459939,\r\n                      \"flashvars\": {},\r\n                      \"entry_id\": \"0_wc9blais\"\r\n                    });\r\n                <\/script>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-gsma-video-pod banner_right-img_block gsma-load-hidden right-copy\">\n<div class=\"wp-block-group banner_right-img_container gsma-load-hidden\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns banner_right-img_columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column banner_right-img_column_left is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading banner_right-img_title\" id=\"h-gsma-esim-services\">GSMA eSIM Services<\/h2>\n\n\n\n<p class=\"banner_right-img_blurb wp-block-paragraph\">In this session, hear from Chris Li, Product Director at GSMA and learn about the GSMA eSIM Services.<\/p>\n\n\n\n<div class=\"wp-block-button banner_right-img_button-main\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/GSMA-eSIM-Services.pdf\">Download slides<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column banner_right-img_column_right is-layout-flow wp-block-column-is-layout-flow\">                <script src=\"https:\/\/platform.vixyvideo.com\/p\/557\/sp\/55700\/embedIframeJs\/uiconf_id\/23455624\/partner_id\/557\"><\/script>\r\n                <div style=\"padding-bottom: 56.25%; position: relative;\"><div id=\"vixy_player_6ab6aaef5c923\" style=\"position:absolute; width:100%; height:100%\"><\/div><\/div>\r\n                <script>\r\n                    kWidget.embed({\r\n                      \"targetId\": \"vixy_player_6ab6aaef5c923\",\r\n                      \"wid\": \"_557\",\r\n                      \"uiconf_id\": 23459939,\r\n                      \"flashvars\": {},\r\n                      \"entry_id\": \"0_d8k2lvtj\"\r\n                    });\r\n                <\/script>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-gsma-video-pod banner_right-img_block gsma-load-hidden\">\n<div class=\"wp-block-group banner_right-img_container gsma-load-hidden\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns banner_right-img_columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column banner_right-img_column_left is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading banner_right-img_title\" id=\"h-shape-tomorrow-with-ai-uni-communication-via-esim\"><strong>Shape tomorrow with AI, Uni-communication via eSIM<\/strong><\/h2>\n\n\n\n<p class=\"banner_right-img_blurb wp-block-paragraph\">Hear In this session,  hear from Chen Fengwei Deputy General Manager, Unicom VSENS Communications Co., Ltd and John Zou EVP of Tongxin Microelectronics Co., Ltd as they discuss how AI is shaping tomorrow using eSIM Technology.<\/p>\n\n\n\n<div class=\"wp-block-button banner_right-img_button-main\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/Shape-tomorrow-with-AI-Uni-communication-via-eSIM.pdf\">Download slides<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column banner_right-img_column_right is-layout-flow wp-block-column-is-layout-flow\">                <script src=\"https:\/\/platform.vixyvideo.com\/p\/557\/sp\/55700\/embedIframeJs\/uiconf_id\/23455624\/partner_id\/557\"><\/script>\r\n                <div style=\"padding-bottom: 56.25%; position: relative;\"><div id=\"vixy_player_6ab6aaef5c964\" style=\"position:absolute; width:100%; height:100%\"><\/div><\/div>\r\n                <script>\r\n                    kWidget.embed({\r\n                      \"targetId\": \"vixy_player_6ab6aaef5c964\",\r\n                      \"wid\": \"_557\",\r\n                      \"uiconf_id\": 23459939,\r\n                      \"flashvars\": {},\r\n                      \"entry_id\": \"0_7503vm2f\"\r\n                    });\r\n                <\/script>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-gsma-video-pod banner_right-img_block gsma-load-hidden right-copy\">\n<div class=\"wp-block-group banner_right-img_container gsma-load-hidden\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns banner_right-img_columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column banner_right-img_column_left is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading banner_right-img_title\" id=\"h-panel-discussion\"><strong>Panel Discussion<\/strong><\/h2>\n\n\n\n<p class=\"banner_right-img_blurb wp-block-paragraph\">Panel discussion with Guo Lin Vice Director, CAICT CTTL-Terminals, Chen Fengwei &nbsp;Deputy General Manager,&nbsp;Unicom VSENS Communications Co., Ltd. and John Zou Executive Vice President, Tongxin Microelectronics Co., Ltd.<\/p>\n\n\n<\/div>\n\n\n\n<div class=\"wp-block-column banner_right-img_column_right is-layout-flow wp-block-column-is-layout-flow\">                <script src=\"https:\/\/platform.vixyvideo.com\/p\/557\/sp\/55700\/embedIframeJs\/uiconf_id\/23455624\/partner_id\/557\"><\/script>\r\n                <div style=\"padding-bottom: 56.25%; position: relative;\"><div id=\"vixy_player_6ab6aaef5c9a2\" style=\"position:absolute; width:100%; height:100%\"><\/div><\/div>\r\n                <script>\r\n                    kWidget.embed({\r\n                      \"targetId\": \"vixy_player_6ab6aaef5c9a2\",\r\n                      \"wid\": \"_557\",\r\n                      \"uiconf_id\": 23459939,\r\n                      \"flashvars\": {},\r\n                      \"entry_id\": \"0_tpuuouii\"\r\n                    });\r\n                <\/script>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-gsma-video-pod banner_right-img_block gsma-load-hidden\">\n<div class=\"wp-block-group banner_right-img_container gsma-load-hidden\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns banner_right-img_columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column banner_right-img_column_left is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading banner_right-img_title\" id=\"h-caas-2-0-ubiquitous-connectivity-and-its-implications-for-made-in-china\"><strong>CaaS 2.0: Ubiquitous Connectivity and its Implications for Made-in-China.<\/strong><\/h2>\n\n\n\n<p class=\"banner_right-img_blurb wp-block-paragraph\">In this session, hear from Dr. Jin Hui, CEO &amp; Co-founder,&nbsp;Redtea Mobile as he discuss connectivity and its implications in China.<\/p>\n\n\n\n<div class=\"wp-block-button banner_right-img_button-main\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/CaaS-2.0-Ubiquitous-Connectivity-and-its-Implications-for-Made-in-China.pdf\">Download Slides<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column banner_right-img_column_right is-layout-flow wp-block-column-is-layout-flow\">                <script src=\"https:\/\/platform.vixyvideo.com\/p\/557\/sp\/55700\/embedIframeJs\/uiconf_id\/23455624\/partner_id\/557\"><\/script>\r\n                <div style=\"padding-bottom: 56.25%; position: relative;\"><div id=\"vixy_player_6ab6aaef5c9e7\" style=\"position:absolute; width:100%; height:100%\"><\/div><\/div>\r\n                <script>\r\n                    kWidget.embed({\r\n                      \"targetId\": \"vixy_player_6ab6aaef5c9e7\",\r\n                      \"wid\": \"_557\",\r\n                      \"uiconf_id\": 23459939,\r\n                      \"flashvars\": {},\r\n                      \"entry_id\": \"0_lfd4wlec\"\r\n                    });\r\n                <\/script>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-gsma-video-pod banner_right-img_block gsma-load-hidden right-copy\">\n<div class=\"wp-block-group banner_right-img_container gsma-load-hidden\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns banner_right-img_columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column banner_right-img_column_left is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading banner_right-img_title\" id=\"h-leading-the-new-future-of-mobile-communications\"><strong>Leading the New Future of Mobile Communications<\/strong><\/h2>\n\n\n\n<p class=\"banner_right-img_blurb wp-block-paragraph\">In this session, here from Dan Li, Marketing director, HED as he discuss new mobile communications in China. <\/p>\n\n\n\n<div class=\"wp-block-button banner_right-img_button-main\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/Leading-the-New-Future-of-Mobile-Communications.pdf\">Download Slides<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column banner_right-img_column_right is-layout-flow wp-block-column-is-layout-flow\">                <script src=\"https:\/\/platform.vixyvideo.com\/p\/557\/sp\/55700\/embedIframeJs\/uiconf_id\/23455624\/partner_id\/557\"><\/script>\r\n                <div style=\"padding-bottom: 56.25%; position: relative;\"><div id=\"vixy_player_6ab6aaef5ca19\" style=\"position:absolute; width:100%; height:100%\"><\/div><\/div>\r\n                <script>\r\n                    kWidget.embed({\r\n                      \"targetId\": \"vixy_player_6ab6aaef5ca19\",\r\n                      \"wid\": \"_557\",\r\n                      \"uiconf_id\": 23459939,\r\n                      \"flashvars\": {},\r\n                      \"entry_id\": \"0_f4oj7hnv\"\r\n                    });\r\n                <\/script>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-photo-gallery\">Photo gallery <\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"17303\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8003.JPGtplv-9lv23dm2t1-image-resized-1024x683.jpg\" alt=\"A man in a suit stands on a stage in front of a large screen at the GSMA eSIM Summit. The screen displays the text &quot;A New Era of Innovation&quot; and shows a woman holding a smartphone. Two empty white chairs are on the stage.\" class=\"wp-image-17303\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8003.JPGtplv-9lv23dm2t1-image-resized-1024x683.jpg 1024w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8003.JPGtplv-9lv23dm2t1-image-resized-300x200.jpg 300w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8003.JPGtplv-9lv23dm2t1-image-resized-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8003.JPGtplv-9lv23dm2t1-image-resized-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8003.JPGtplv-9lv23dm2t1-image-resized-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"17304\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8004.JPGtplv-9lv23dm2t1-image-resized-1024x683.jpg\" alt=\"A conference room filled with seated attendees, focused on a speaker on stage. The stage has a large screen displaying a presentation with the text &quot;A New Era of Innovation.&quot; The lighting is vibrant, and two large chandeliers hang from the ceiling, adding elegance to the setting.\" class=\"wp-image-17304\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8004.JPGtplv-9lv23dm2t1-image-resized-1024x683.jpg 1024w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8004.JPGtplv-9lv23dm2t1-image-resized-300x200.jpg 300w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8004.JPGtplv-9lv23dm2t1-image-resized-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8004.JPGtplv-9lv23dm2t1-image-resized-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8004.JPGtplv-9lv23dm2t1-image-resized-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"17312\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8116.JPGtplv-9lv23dm2t1-image-resized-1024x683.jpg\" alt=\"Four men in suits sit on a stage participating in a panel discussion. Behind them, a red screen displays the text &quot;Panellist Discussion&quot; with their names and titles alongside their photos. The event is organized by GSMA, with various logos and text in English and Chinese.\" class=\"wp-image-17312\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8116.JPGtplv-9lv23dm2t1-image-resized-1024x683.jpg 1024w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8116.JPGtplv-9lv23dm2t1-image-resized-300x200.jpg 300w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8116.JPGtplv-9lv23dm2t1-image-resized-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8116.JPGtplv-9lv23dm2t1-image-resized-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8116.JPGtplv-9lv23dm2t1-image-resized-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"17306\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8017.JPGtplv-9lv23dm2t1-image-resized-1024x683.jpg\" alt=\"A man in a suit presents a slide featuring a bar graph and bullet points. The graph shows eSIM smartphone launches from 2018 to 2023, peaking at 139 in 2023. Text highlights the rise in eSIM availability, with emphasis on iPhones, 5G acceleration, and the need for more eSIM-compatible devices.\" class=\"wp-image-17306\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8017.JPGtplv-9lv23dm2t1-image-resized-1024x683.jpg 1024w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8017.JPGtplv-9lv23dm2t1-image-resized-300x200.jpg 300w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8017.JPGtplv-9lv23dm2t1-image-resized-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8017.JPGtplv-9lv23dm2t1-image-resized-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8017.JPGtplv-9lv23dm2t1-image-resized-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"17314\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8204.JPGtplv-9lv23dm2t1-image-1-resized-1024x683.jpg\" alt=\"A man in a light purple polo shirt stands on stage, holding a remote, with the screen behind him displaying the text &quot;CaaS 2.0: Ubiquitous Connectivity.&quot; Two empty white chairs are partially visible at the bottom of the image.\" class=\"wp-image-17314\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8204.JPGtplv-9lv23dm2t1-image-1-resized-1024x683.jpg 1024w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8204.JPGtplv-9lv23dm2t1-image-1-resized-300x200.jpg 300w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8204.JPGtplv-9lv23dm2t1-image-1-resized-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8204.JPGtplv-9lv23dm2t1-image-1-resized-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8204.JPGtplv-9lv23dm2t1-image-1-resized-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"17308\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8028.JPGtplv-9lv23dm2t1-image-resized-1024x683.jpg\" alt=\"A man in a blue suit stands on a stage holding a microphone. He is presenting against a blue and purple background with Chinese text. The text is partially visible, and the lighting highlights the speaker while casting soft shadows.\" class=\"wp-image-17308\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8028.JPGtplv-9lv23dm2t1-image-resized-1024x683.jpg 1024w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8028.JPGtplv-9lv23dm2t1-image-resized-300x200.jpg 300w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8028.JPGtplv-9lv23dm2t1-image-resized-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8028.JPGtplv-9lv23dm2t1-image-resized-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8028.JPGtplv-9lv23dm2t1-image-resized-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"17315\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8222.JPGtplv-9lv23dm2t1-image-resized-1024x683.jpg\" alt=\"A man in a suit stands on stage next to a podium with GSMA branding. A large screen displays &quot;Leading the New Future of Mobile Communications&quot; alongside a photo and name, &quot;Dan Li, Marketing Director of HiED.&quot; The background is red and blue with seating visible.\" class=\"wp-image-17315\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8222.JPGtplv-9lv23dm2t1-image-resized-1024x683.jpg 1024w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8222.JPGtplv-9lv23dm2t1-image-resized-300x200.jpg 300w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8222.JPGtplv-9lv23dm2t1-image-resized-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8222.JPGtplv-9lv23dm2t1-image-resized-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8222.JPGtplv-9lv23dm2t1-image-resized-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"17310\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8074.JPGtplv-9lv23dm2t1-image-resized-1024x683.jpg\" alt=\"A man in a suit and tie speaks into a microphone, holding a presentation clicker in one hand. He stands in front of a purple-lit background displaying Chinese text and English phrases about global commercial innovation and best practices.\" class=\"wp-image-17310\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8074.JPGtplv-9lv23dm2t1-image-resized-1024x683.jpg 1024w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8074.JPGtplv-9lv23dm2t1-image-resized-300x200.jpg 300w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8074.JPGtplv-9lv23dm2t1-image-resized-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8074.JPGtplv-9lv23dm2t1-image-resized-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8074.JPGtplv-9lv23dm2t1-image-resized-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"17311\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8101.JPGtplv-9lv23dm2t1-image-resized-1024x683.jpg\" alt=\"A speaker in a suit stands on a stage with a microphone in hand, in front of a large screen displaying an exhibition booth with a vibrant pink backdrop. The booth exhibits the logos of China Unicom and displays &quot;One Chip, One World.&quot; White chairs are arranged on the stage around the speaker.\" class=\"wp-image-17311\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8101.JPGtplv-9lv23dm2t1-image-resized-1024x683.jpg 1024w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8101.JPGtplv-9lv23dm2t1-image-resized-300x200.jpg 300w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8101.JPGtplv-9lv23dm2t1-image-resized-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8101.JPGtplv-9lv23dm2t1-image-resized-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8101.JPGtplv-9lv23dm2t1-image-resized-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"17305\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8006.JPGtplv-9lv23dm2t1-image-resized-1024x683.jpg\" alt=\"A person in the foreground is taking a photo with a smartphone at a conference. The audience is seated and facing a brightly lit stage where a speaker stands. A large screen displays text about innovation in the background. The setting is a dimly lit auditorium.\" class=\"wp-image-17305\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8006.JPGtplv-9lv23dm2t1-image-resized-1024x683.jpg 1024w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8006.JPGtplv-9lv23dm2t1-image-resized-300x200.jpg 300w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8006.JPGtplv-9lv23dm2t1-image-resized-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8006.JPGtplv-9lv23dm2t1-image-resized-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8006.JPGtplv-9lv23dm2t1-image-resized-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"17309\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8048.JPGtplv-9lv23dm2t1-image-resized-1024x683.jpg\" alt=\"A man in a suit is speaking on stage at a technology conference. Behind him is a blue and purple screen displaying Chinese text and logos for &quot;China Mobile&quot; and &quot;Tongxin Micro.&quot; Two white chairs are positioned on either side of him.\" class=\"wp-image-17309\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8048.JPGtplv-9lv23dm2t1-image-resized-1024x683.jpg 1024w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8048.JPGtplv-9lv23dm2t1-image-resized-300x200.jpg 300w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8048.JPGtplv-9lv23dm2t1-image-resized-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8048.JPGtplv-9lv23dm2t1-image-resized-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8048.JPGtplv-9lv23dm2t1-image-resized-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"17314\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8204.JPGtplv-9lv23dm2t1-image-1-resized-1024x683.jpg\" alt=\"A man in a light purple polo shirt is standing on stage, holding a microphone. The background features a large screen displaying the text &quot;CaaS 2.0: Ubiquitous Connectivity&quot; with abstract swirl patterns. He appears to be speaking or giving a presentation.\" class=\"wp-image-17314\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8204.JPGtplv-9lv23dm2t1-image-1-resized-1024x683.jpg 1024w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8204.JPGtplv-9lv23dm2t1-image-1-resized-300x200.jpg 300w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8204.JPGtplv-9lv23dm2t1-image-1-resized-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8204.JPGtplv-9lv23dm2t1-image-1-resized-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8204.JPGtplv-9lv23dm2t1-image-1-resized-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"17307\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8019.JPGtplv-9lv23dm2t1-image-resized-1024x683.jpg\" alt=\"A speaker stands on a stage with a red and blue background displaying a presentation titled &quot;Shape tomorrow with AI, Uni-communication via eSIM.&quot; The screen lists event details, including MWC and sponsors. Two white chairs are on stage. Portraits and names of two listed speakers are shown.\" class=\"wp-image-17307\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8019.JPGtplv-9lv23dm2t1-image-resized-1024x683.jpg 1024w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8019.JPGtplv-9lv23dm2t1-image-resized-300x200.jpg 300w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8019.JPGtplv-9lv23dm2t1-image-resized-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8019.JPGtplv-9lv23dm2t1-image-resized-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8019.JPGtplv-9lv23dm2t1-image-resized-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"17316\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8233.JPGtplv-9lv23dm2t1-image-resized-1024x683.jpg\" alt=\"A man in a suit stands on stage delivering a presentation. Behind him, a red screen displays text in English and Chinese, including phrases about leading mobile communications. Logos of sponsors are visible at the bottom. The setting suggests a formal conference or event.\" class=\"wp-image-17316\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8233.JPGtplv-9lv23dm2t1-image-resized-1024x683.jpg 1024w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8233.JPGtplv-9lv23dm2t1-image-resized-300x200.jpg 300w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8233.JPGtplv-9lv23dm2t1-image-resized-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8233.JPGtplv-9lv23dm2t1-image-resized-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8233.JPGtplv-9lv23dm2t1-image-resized-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"17317\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8247.JPGtplv-9lv23dm2t1-image-resized-1024x683.jpg\" alt=\"Six men stand on stage at the MWC 2024 event in Shanghai, smiling and giving thumbs up. They are dressed in business attire, except one in a polo shirt. A vibrant, colorful backdrop displays &quot;MWC&quot; and event details. Three white chairs are arranged onstage.\" class=\"wp-image-17317\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8247.JPGtplv-9lv23dm2t1-image-resized-1024x683.jpg 1024w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8247.JPGtplv-9lv23dm2t1-image-resized-300x200.jpg 300w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8247.JPGtplv-9lv23dm2t1-image-resized-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8247.JPGtplv-9lv23dm2t1-image-resized-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8247.JPGtplv-9lv23dm2t1-image-resized-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Session description At MWC24 Shanghai, the eSIM Summit brought together the innovators and expert in the industry to discuss the new era of the eSIM innovation. They illustrate how the eSIM technology is leading the development of mobile communication, connectivity and implications in China and the opportunities AI will bring with the eSIM technology in [&hellip;]<\/p>\n","protected":false},"author":56,"featured_media":0,"template":"","meta":{"image":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/wp-content\/uploads\/2024\/07\/BMWH8004-scaled.jpg","json":{"gsma_resources_type":"Other","gsma_resources_thumb":"[17345]","gsma_resources_file":"null","gsma_resources_multi":null,"gsma_resources_wgr":null,"gsma_resources_video":"","gsma_resources_image":"null","gsma_resources_url":"","gsma_resources_date":"","gsma_resources_button":""}},"tags":[],"resource_categories":[5607,5608,5609,5605],"algolia_discover_type":[5589],"class_list":["post-17285","gsma_theme_resources","type-gsma_theme_resources","status-publish","hentry","resource_categories-consumer-technologies","resource_categories-iot-technologies","resource_categories-m2m-technologies","resource_categories-technologies","algolia_discover_type-resource"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MWC24 Shanghai - eSIM Summit: A New Era of Innovation - eSIM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/esim\/gsma_resources\/mwc24-shanghai-esim-summit-a-new-era-of-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MWC24 Shanghai - eSIM Summit: A New Era of Innovation\" \/>\n<meta property=\"og:description\" content=\"Session description At MWC24 Shanghai, the eSIM Summit brought together the innovators and expert in the industry to discuss the new era of the eSIM innovation. 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