{"id":28563,"date":"2020-02-24T16:45:48","date_gmt":"2020-02-24T16:45:48","guid":{"rendered":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/internet-of-things\/?page_id=28563"},"modified":"2025-12-04T12:06:28","modified_gmt":"2025-12-04T12:06:28","slug":"iot-marketing-group","status":"publish","type":"page","link":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/internet-of-things\/iot-marketing-group\/","title":{"rendered":"GSMA IoT Marketing Group"},"content":{"rendered":"\n<div class=\"wp-block-gsma-main-page-hero hero_block gsma-load-hidden  half-width\">\n<div class=\"wp-block-cover hero_container gsma-load-hidden\"><img loading=\"lazy\" decoding=\"async\" width=\"616\" height=\"450\" class=\"wp-block-cover__image-background wp-image-46942 size-full\" alt=\"A low-angle view of modern glass office buildings at dusk, where the GSMA IoT Marketing Group's headquarters glow with warm lights. Reflective windows and illuminated interiors highlight the height and sleek lines against the cool blue evening sky.\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/internet-of-things\/wp-content\/uploads\/2025\/12\/IoT-Group_616x450.png\" data-object-fit=\"cover\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/internet-of-things\/wp-content\/uploads\/2025\/12\/IoT-Group_616x450.png 616w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/internet-of-things\/wp-content\/uploads\/2025\/12\/IoT-Group_616x450-300x219.png 300w\" sizes=\"auto, (max-width: 616px) 100vw, 616px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h1 class=\"wp-block-heading hero_title\" id=\"h-unlocking-the-trillion-iot-market-opportunity-0\">Unlocking the trillion $ IoT market opportunity<\/h1>\n\n\n\n<p class=\"hero_sub-title\"><strong>GSMA IoT Marketing Group<\/strong> gathers the IoT business, marketing and strategy leads from GSMA mobile network operator Members and ecosystem Members for driving collaborative marketing opportunities.<\/p>\n\n\n\n\n\n<div class=\"wp-block-group hero_group_container\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<p>Quarterly marketing meetings are held to share updates on activities, market intelligence and new resources with all members, and discuss new ideas and explore co-marketing opportunities.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Key Objectives<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Grow the IoT ecosystem<\/li>\n\n\n\n<li>Accelerate the technology adoption<\/li>\n\n\n\n<li>Drive market awareness, and<\/li>\n\n\n\n<li>Create customer demands through marketing collaborations<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Criteria to Join<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>GSMA Member<\/li>\n\n\n\n<li>IoT business, marketing or strategy leads<\/li>\n\n\n\n<li>Interested in or developing cellular IoT solutions, such as 5G, LTE-M or NB-IoT<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"mailto:iotmarketing@gsma.com\">Join now<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.gsma.com\/get-involved\/gsma-membership\/\">Find out more about GSMA Membership<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: 00568f;\">GSMA IoT Marketing Group Members<\/span><\/h2>\n\n\n\n<p>There are currently over 100 senior marketing and business unit leads from Mobile Network Operators (MNO) and ecosystem players in the Group.<br>\n            <div class=\"orgs\" id=\"orgs-59e722b1\" data-category=\"iot-marketing-group\" \" data-display=\"\" data-show-names=\"false\"><\/div>\n        \n<script>\n    window.addEventListener(\"load\", function(){\n      const orgs_list = new Orgs_List();\n      orgs_list.init(\"orgs-59e722b1\");\n    });\n<\/script>\n    <\/p>\n\n\n\n<div class=\"wp-block-gsma-banner-rihgt-img banner_right-img_block gsma-load-hidden\">\n<div class=\"wp-block-group banner_right-img_container\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns banner_right-img_columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column banner_right-img_column_left is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading banner_right-img_title\" id=\"h-upcoming-meetings\">Upcoming meetings<\/h2>\n\n\n\n<p class=\"banner_right-img_blurb\">Details of upcoming group meetings are listed on our <a href=\"\/solutions-and-impact\/technologies\/internet-of-things\/iot-events\/\"><strong>event page<\/strong><\/a>. To join group meetings, you can register on our event page or get in contact with <a href=\"mailto:iotmarketing@gsma.com?subject=Joining%20the%20GSMA%20IoT%20Marketing%20Group\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>GSMA IoT Marketing<\/strong><\/a>.<br><br>If you are based in Asia-Pacific, please also consider joining the <strong>APAC 5G Industry Community<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-button banner_right-img_button-main\"><a class=\"wp-block-button__link wp-element-button\" href=\"mailto:iotmarketing@gsma.com?subject=Joining%20the%20GSMA%20IoT%20Marketing%20Group\" target=\"_blank\" rel=\"noreferrer noopener\">Get in touch<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column banner_right-img_column_right is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full banner_right-img_image\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"688\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/internet-of-things\/wp-content\/uploads\/2024\/04\/industry-event_720x688.jpg\" alt=\"Two women from the GSMA IoT Marketing Group stand and speak to a small seated group in a modern, bright room with large windows, patterned flooring, and colorful chairs. The photo is taken from behind the audience, focusing on the presenters.\" class=\"wp-image-45107\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/internet-of-things\/wp-content\/uploads\/2024\/04\/industry-event_720x688.jpg 720w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/internet-of-things\/wp-content\/uploads\/2024\/04\/industry-event_720x688-300x287.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quarterly marketing meetings are held to share updates on activities, market intelligence and new resources with all members, and discuss new ideas and explore co-marketing opportunities. Key Objectives Criteria to Join GSMA IoT Marketing Group Members There are currently over 100 senior marketing and business unit leads from Mobile Network Operators (MNO) and ecosystem players [&hellip;]<\/p>\n","protected":false},"author":63,"featured_media":44770,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","footnotes":""},"tags":[],"class_list":["post-28563","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>GSMA IoT Marketing Group | Internet of Things | GSMA<\/title>\n<meta name=\"description\" content=\"The GSMA IoT Marketing Group gathers the IoT business, marketing and strategy leads to drive collaborative marketing opportunities\" \/>\n<meta name=\"robots\" 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