{"id":22670,"date":"2017-09-15T11:22:46","date_gmt":"2017-09-15T10:22:46","guid":{"rendered":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/internet-of-things\/?post_type=news&#038;p=16283"},"modified":"2017-09-15T11:22:46","modified_gmt":"2017-09-15T10:22:46","slug":"simplicity-key-growth-mobile-iot-say-operators","status":"publish","type":"post","link":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/internet-of-things\/news\/simplicity-key-growth-mobile-iot-say-operators\/","title":{"rendered":"Simplicity the key to Growth in Mobile IoT say Operators"},"content":{"rendered":"<p>Mobile IoT is now a commercial reality. 38 operators globally offer solutions through LPWA in licensed spectrum; there are now 15 commercially-launched networks, and 26 Mobile IoT labs, where developers can test their innovations, are now in operation across the world.\u00a0 \u201cOne of the great advantages of Mobile IoT is that operators can simply add Mobile IoT to their existing cell sites,\u201d explains IoT Programme head Graham Trickey; \u201cThis is not about starting from scratch \u2013 this is something that can be done quite quickly, and I think operators in the US have shown that.\u201d\u00a0 There is no doubt however that we remain at the beginning of the journey, with the job ahead for the industry being to realise the vast potential of this now ready technology.\u00a0 Delegates therefore gathered at the 5<sup>th<\/sup> Global Mobile IoT Summit in San Francisco this week to share thoughts on progress so far, and plans to drive forward growth in the years ahead.<br \/>\n<strong>$1.8 Trillion Revenue Opportunity for IoT by 2026<\/strong><br \/>\nMr Trickey opened the session with an overview of growth opportunities, which are set to <a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/internet-of-things\/news\/gsma-highlights-us1-8-trillion-iot-revenue-opportunity-mobile-network-operators\/\">rise dramatically over the coming years.<\/a>  \u201cThere\u2019s a market opportunity of about $1.8 trillion \u2013 our job is to make sure the IoT can grow to meet that opportunity, and our focus this year has been to bring it to the marketplace as a commercial reality.\u201d\u00a0 As we look ahead to the period ending 2026, \u201cof the six billion connected devices forecast we can expect over sixty-four per cent to use LPWA connections.\u201d \u00a0Achieving this however depends, according to Mr Trickey, on success in the key tasks ahead: in particular, maximising the security of Mobile IoT connections will be vital, as will harmonization of the big data generated.\u00a0 How, for instance, can that data be harmonised with publicly available data, and how can analytics best be used to maximise the value of that data?\u00a0 And, as members of our expert operator panel asked, how can this be used to fund the next big goal in IoT \u2013 simplicity?<br \/>\n<strong>Making IoT Deployment and Usage a Consistent Experience is Key<\/strong><br \/>\nAnkur Bhan, Global Head of Nokia\u2019s Worldwide IoT Network Grid, reminded us that \u201cWhile there are many exciting new use cases to discuss, (IoT) still only accounts for a very narrow slice of the overall value chain; between one and three per cent of operator revenues at present come from IoT connectivity.\u201d So how do we drive uptake to the next level?\u00a0 Mr Bhan emphasised that the ecosystem itself needs to scale. \u201cPerhaps most importantly, as we know, the ecosystem is still a bit fragmented. While focus in the industry so far has understandably been on coverage and security, there needs to be a shift to areas such as battery life, longevity and the ruggedness of devices.\u201d\u00a0 Essentially, deployability can only go as far as reliability: the ecosystem must expand in such a way that results in devices performing well across a range of different conditions: \u201cMost enterprises would prefer to deploy over a hundred markets than one, so making that possible in a consistent way is going to be really critical.\u201d Making deployment and usage a consistent and straightforward experience, for the industry and market alike, will be key to an efficient market in IoT solutions.<br \/>\n<strong>&#8220;IoT Technologies are Ready Now&#8221;<\/strong><br \/>\nDr. Georges Karam, President and CEO of Sequans Communications, was emphatic on the opportunities presented by the emerging data landscape. \u201cFor the first time in IoT, we are able to observe the whole, and almost in real time. This is the path I see to increasing profitability: where you can see all the parts making up the whole, and generate data from them, you can be more efficient, create better services, and ultimately generate more revenue.\u201d\u00a0 The technology is now truly here, and available upon relatively straightforward conversion of existing infrastructure; where initiatives a few years ago were limited by technology not designed for IoT solutions, such as 2G, the advent of LTE-M and NB-IoT standards has made low-cost, extended coverage an immediate option.\u201d\u00a0 Operators are alive to the opportunities here: \u201cIf you look at where carriers are with implementation, while they\u2019re at different stages, I\u2019m 100% confident that by mid-2018 all carriers worldwide will be offering these solutions.\u201d<br \/>\n<strong>Operators Panel in the 5th Global Mobile IoT Summit<\/strong><br \/>\nThe main event of the session was of course hearing from the operators themselves. Cameron Coursey, Vice President for Product Development at AT&amp;T, opened the discussion. \u00a0\u201cWe see Mobile IoT technology as being able to break down barriers and move into market spaces that, as an industry, we haven\u2019t been able to before.\u00a0 Connectivity is like oxygen. When you don\u2019t have it, you miss it.\u00a0 But it\u2019s foundational \u2013 it\u2019s not everything.\u201d A key challenge AT&amp;T see, therefore, is helping the market to identify and understand specific needs, then tailoring the degree of connectivity required.\u00a0 \u201cIt can certainly be overkill if you\u2019re using a big pipe of connectivity when all you need is a trickle,\u201d Mr Coursey explained. With the manifold use cases available through IoT solutions, and the enormous variety of demands these will place on networks, growth will best be optimized where customers are able to assess accurately their needs, and purchase only what they require.\u00a0 Consumer satisfaction will therefore be optimised \u2013 as they pay the best possible price \u2013 while network capacity during rollout will be maximised, and with it accommodation of as many new customers as possible.\u00a0 Creating this efficient market out of initial uncertainty is among the first priorities of AT&amp;T going forward. Once this connectivity has been optimized, predicts IoT General Manager at Sprint Mohamad Nasser, operators\u2019 focus will shift to two subsequent priorities: making the network more robust and simpler to use, and what value can be created from using analytics with the data generated.<br \/>\nThis was echoed and built upon by Mark Bartolomeo, Vice President, Connected Solutions at Verizon, who explained that simplicity will be key to accommodating the proportional shift away from provisioning complex, personal devices. \u201cCarriers have focused until now on connecting a relatively small number of devices with a very high degree of throughput, such as broadband devices.\u201d Mr Bartolomeo explained. \u201cGoing forward we\u2019ll see the inverse occurring: we\u2019re expecting to connect an enormous number of devices, each placing a very low load onto the network, and that\u2019s where the growth will come from.\u201d\u00a0 For that to work, however, two things will need to happen: \u201cIt will need to be much simpler to connect, and much simpler to manage connections. We need a very seamless, low-friction approach to provisioning and managing, pursuit of which we\u2019re seeing from carriers now with all the investment in IoT platforms.\u201d Also key to driving growth will be the opportunities arising from driving down the cost both of units and connectivity. Where IoT today largely relates to management of high-value assets, due to the present cost of units and connectivity, as these are brought down carriers will be able to connect much lower-value assets. \u201cAs carriers build out their IoT core, we\u2019ll be able to strip out many of the third-party licensing costs associated with managing the complexities of items such as smartphones, which will yield further major cost efficiencies, which translates into expanding market interest.\u201d<br \/>\nSo how can this enhanced simplicity be achieved?\u00a0 Among the clearest warnings over barriers to this came from Mark Bartolomeo, who suggested that connected device targets over the next decade are unlikely to be met through retrofitting. \u201cIf you want to connect all these devices, and have to go around selling companies this connectivity, that model just won\u2019t get you there \u2013 an important part of the ecosystem is the OEMs shipping ready to connect.\u00a0 So we\u2019re seeing a lot of activity among manufacturers rewriting specifications from wi-fi to wide-area and so on, and that\u2019ll need to be the dominant model in the future.\u201d\u00a0 Mohammed Nasser agreed with this assessment, adding that simplicity can also be enhanced by \u201ctaking IoT and making it a service.\u00a0 Offering fleet management, asset tracking solutions, and bundling applications and hardware. This is both a challenge and an opportunity for carriers \u2013 if you\u2019re connecting billions of devices, how do perform life-cycle management, how do you keep them up to date, and so on.\u201d<br \/>\nCameron Coursey was keen to emphasise that simplification would be a weighty challenge to occupy the immediate future: \u201cI\u2019m very conscious that if it looks simple from the outside, it\u2019s very complicated on the inside.\u201d \u00a0While no-one in the industry would disagree, the prevailing sense throughout the session was a desire to relish and meet this challenge.\u00a0 There was a pleasing consensus that \u2013 if the cost of investment in wholesale simplification connectivity can be offset by strategic use of data analytics, and the streamlining of associated costs as unit prices come down \u2013 the simplification shift can be achieved.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile IoT is now a commercial reality. 38 operators globally offer solutions through LPWA in licensed spectrum; there are now 15 commercially-launched networks, and 26 Mobile IoT labs, where developers can test their innovations, are now in operation across the world.\u00a0 \u201cOne of the great advantages of Mobile IoT is that operators can simply add [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":16304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[9916],"tags":[54],"algolia_discover_type":[14681],"class_list":["post-22670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-home","algolia_discover_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Simplicity is the Key to Growth in Mobile IoT | GSMA - Mobile IoT is now a commercial reality. 38 operators globally offer solutions through LPWA in licensed spectrum; there are now 15 commercially-launched networks, and 26 Mobile IoT labs, where developers can test their innovations, are now in operation across the world.<\/title>\n<meta name=\"description\" content=\"15 Mobile IoT commercial launches and 26 Open IoT Lab worldwide enables fast deployment in LTE-M and NB-IoT. 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