Friday December 13, 2013

KDDI au ID: Placing Identity at the Heart of Mobile Strategy

KDDI’s au ID service represents one of the most successful operator-led identity propositions to date. By placing the customer au ID at the centre of the operator’s “3M Strategy”, KDDI has effectively managed to ensure its position as the trusted provider of seamless access to over 500 third party content, coupons, online storage and direct carrier billing integration.

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