{"id":11964,"date":"2015-10-14T16:36:10","date_gmt":"2015-10-14T16:36:10","guid":{"rendered":"https:\/\/www.gsma.com\/identity\/gsma_resources\/mobile-connect-consumer-research-report-european-union"},"modified":"2015-10-14T16:36:10","modified_gmt":"2015-10-14T16:36:10","slug":"mobile-connect-consumer-research-report-european-union","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/mobile-identity\/gsma_resources\/mobile-connect-consumer-research-report-european-union\/","title":{"rendered":"Mobile Connect Consumer Research Report: European Union"},"content":{"rendered":"

The \u2018Mobile Connect Consumer Research Report: European Union<\/a>\u2019 analyses digital challenges facing consumers and services providers in the European Union, based on research commissioned by the GSMA; undertaken by KRC Research, Futuresight and TNS.<\/p>\n

Europeans are increasingly using their mobile phones to access a wide range of digital services, while governments, banks, merchants and other organisations are adopting a \u201cdigital & mobile first\u201d approach to the design and delivery of services.\u00a0 Both consumers and service providers are seeking a better authentication and identification solution, a demand that can be met by Mobile Connect, according to the findings of recent GSMA research. The report finds that three quarters of UK consumers would be likely to adopt Mobile Connect as their primary log-in for most websites, apps and online services. Those interviewed were attracted to Mobile Connect\u2019s three key propositions centring on convenience, security and privacy. The report found that service providers are interested in Mobile Connect\u2019s potential to:<\/p>\n