Wednesday June 10, 2020

RCS Live #5: RCS: Accelerating Towards Better Customer Experiences – Catch Up

Person looking at mobile phone smiling, light is reflecting on face in dark room

Watch the RCS Live #5: RCS: Accelerating Towards Better Customer Experiences webinar and download the speakers’ presentations.

On Wednesday, 10 June, The Future Networks Programme hosted the fifth ‘RCS Live’ webinar with Mavenir and their guest Telefonica.

In this webinar, Mavenir provided an overview of how RCS is expanding its reach with mobile network operators in 2020 and discussed the improvements in customer experience that will be available in the coming months. Jenny Whelan, Head of Business Operations and Innovation at Telefonica joined Carlos Aragón, Senior Director of Business Mobility Solutions Marketing and Susie Kim Riley, SVP, GM, Monetization Business Unit from Mavenir to discuss:

  • Lessons learnt from MNO RCS deployments, challenges and solutions, with examples on different types of RCS technology deployments in MNO networks
  • The importance of the personal touch: Human in the loop – how being able to move from a chatbot to a live agent dynamically can be the difference between customer satisfaction and frustration
  • Combining the power of RCS messaging, chatbots and data rewards campaigns — use cases in Latin America using Mavenir’s ‘Aquto monetization’ engine on the carrier’s RCS network

Webinar Catch Up

Duration: 57mins 31sec

Speakers

Company Speaker Presentation
GSMA Paul Schonewald, Programme Marketing Director
RCS Live Overview
Download
Telefonica

& Mavenir

Jenny Whelan, Head of Business Operations and Innovation, LUCA Advertising
Lessons Learnt from MNO Deployments
Carlos Aragón, Senior Director of Business Mobility Solutions Marketing
The Importance of the Personal Touch: Human in the Loop
Susie Kim Riley, SVP, GM, Monetization Business Unit
Combining the Power of RCS Messaging, Chatbots and Data Rewards Campaigns
Download

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Solution Brief — Aquto Sponsored Data Platform

More from RCS Live  

‘RCS Live’ presents you with webinars from innovators within the RCS ecosystem who share their latest findings, discuss new campaigns and debate some of the questions faced by the industry.

Learn more about upcoming webinars and catch up on any you’ve missed.

View Schedule

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