{"id":31765,"date":"2018-07-02T16:48:05","date_gmt":"2018-07-02T15:48:05","guid":{"rendered":"https:\/\/www.gsma.com\/futurenetworks\/gsma_events\/mobile-world-congress-americas-2018\/"},"modified":"2025-03-16T11:07:39","modified_gmt":"2025-03-16T11:07:39","slug":"mobile-world-congress-americas-2018","status":"publish","type":"gsma_theme_events","link":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_events\/mobile-world-congress-americas-2018\/","title":{"rendered":"Mobile World Congress Americas 2018"},"content":{"rendered":"\n

Join Future Networks at Mobile World Congress Americas 2018<\/a> and discover the potential impact of 5G, Network Economics and RCS around the world. Throughout this three-day event, we will host a series of demonstrations showcasing these new network technologies and debate their revenue opportunities and implementation in our GSMA industry seminars.<\/p>\n\n\n\n

Mobile World Congress Americas 2018 will be held at the Los Angeles Convention Center (LACC).<\/p>\n\n\n\n

25,000+ attendees  |  1000+ exhibitors  | 110+ countries represented<\/h3>\n\n\n\n

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Download the Future Networks Guide to MWCA Americas 2018 here<\/a>.<\/strong><\/p>\n\n\n\n

Click here<\/a> to learn what the Future Networks Programme will be demonstrating in Innovation City<\/strong>, and browse the events below to find out which seminars and meetings you can get involved in.<\/p>\n\n\n\n

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Tuesday, 11 September<\/h2>\n\n\n\n
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09:30  – 12:00<\/h3>\n

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GSMA Beta Lab #1<\/h3>\n

Venue: Warner Bros. Studio<\/em><\/p>\n

The long-term goal of the Future Networks Programme is to boost population coverage of high-speed broadband while optimising capital intensity by unlocking additional value from networks in a cost-efficient manner. The GSMA want to bring together the \u2018best of the best\u2019 innovators in the areas of Energy Efficiency, Infrastructure Sharing and Backhaul Relief with our Operator Members to facilitate this network optimisation. At the GSMA’s first ever Beta Lab, the audience will hear  from high-profile speakers as they discuss key themes and innovations in Network Economics.<\/p>\n

Please click below to register your interest in attending the Beta Lab. We will get back to you shortly to let you know whether your application has been successful.<\/p>\n

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11:00 – 17:30<\/h3>

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GSMA RCS Business Messaging Lab #14 (sponsored by 3Cinteractive)<\/h3>

Venue: 555 S. Flower, 51st Floor, City Club Los Angeles<\/em><\/p>

Attending a GSMA RCS Business Messaging Lab will allow you to contribute to the future of business messaging. From designing commercial models and customer experience, to informing the GSMA standards, your contribution will ensure an open ecosystem that works together to realise the value estimated by 2020 of $74 billion.  Networking is a major part of the Lab series, and individuals have made important connections at the Labs they have gone on to work with.<\/p>


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Wednesday, 12 September<\/h2>\n\n\n\n
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09:30  – 12:00<\/h3>\n

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RCS Business Messaging Seminar<\/h3>\n

Venue: Room 518, Second Level, Los Angeles Convention Center<\/em><\/p>\n

The world\u2019s most successful communications channel, SMS is being upgraded globally to Rich Communication Services (RCS). With 57 Operator launches and 165 million monthly active users, this Operator messaging platform is available for millions of brands to enhance their consumer communications.<\/p>\n

We invite you to join us at this much anticipated event in Los Angeles and hear from key industry players<\/span> who, along with the GSMA and others, will discuss the current state of play of RCS and the Business Messaging market; the commercial opportunities and market potential of this platform; the strategic vision for RCS, and much more.<\/p>\n

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15:30  – 17:30<\/h3>\n

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5G Beyond Mobile Broadband Seminar<\/h3>\n

Venue: Room 518, Second Level, Los Angeles Convention Center<\/em><\/p>\n

5G is expected to revolutionise the mobile broadband experience, with the promise of seemingly unlimited speed and real time responsiveness. But 5G will also go far beyond mobile broadband, transforming the role of telecommunications in everyday life.<\/p>\n

Configurable features, achievable thanks to network slicing, support ultra reliable connections and other advanced features, and will pave the way to a new raft of applications and services that are unattainable with existing cellular systems.<\/p>\n

We invite you to join us at the 5G Seminar where world class experts from mobile operators and the wider ecosystem will discuss the opportunities and services that 5G will unlock beyond mobile broadband.<\/p>\n

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Thursday, 13 September<\/h2>\n\n\n\n
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09:00 – 10:30<\/h3>\n

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RCS Operator Roundtable<\/h3>\n

Venue: Room 511 B&C, Second Level, Los Angeles Convention Center<\/em><\/p>\n

The RCS Roundtable will provide a platform for Operators to discuss the opportunities that RCS and RCS Business Messaging will bring to both Person-to-Person and Application-to-Person communications. It will give participants the opportunity to share lessons learned with their peers, and to explore the central role that Operators can play in the future of business messaging.<\/p>\n

Please note, this is an Operator-only event.<\/p>\n

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10:45 – 12:15<\/h3>\n

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AI and Conversational Commerce Roundtable<\/h3>\n

Venue: Room 511 B&C, Second Level, Los Angeles Convention Center<\/em><\/p>\n

As Artificial Intelligence machine learning and chatbots transform the way companies and their customers interact to promote, sell and support products and services, RCS is positioning itself as the premier channel for conversational commerce.<\/p>\n

The AI and Conversational Commerce Roundtable will bring together technology experts and major brands to shape the future of this industry changing paradigm.<\/p>\n

Please click below to register your interest in attending the Roundtable. We will get back to you shortly to let you know whether your application has been successful.<\/p>\n

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12:30  – 14:00<\/h3>\n

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Cloud AR\/VR Roundtable<\/h3>\n

Venue: Room 511 B&C, Second Level, Los Angeles Convention Center<\/em><\/p>\n

Augmented Reality (AR) and Virtual Reality (VR) are transformative technologies which will revolutionise the consumption of content in both the consumer and the enterprise sectors. With more and more services moving to the Cloud, AR\/VR will likely follow the trend. AR\/VR requires significant data transfer, low latency, big storage and massive computing capabilities, where telecom operators can play important roles via 5G, Edge Computing and the Cloud.<\/p>\n

The GSMA would like to establish a Cloud AR\/VR Forum focusing on the following topics, in order to help operators tackle the challenges of this new service:<\/p>\n