{"id":31781,"date":"2018-04-09T12:43:09","date_gmt":"2018-04-09T11:43:09","guid":{"rendered":"https:\/\/www.gsma.com\/futurenetworks\/gsma_events\/rcs-business-messaging-awareness-lab-12-amman\/"},"modified":"2018-04-09T12:43:09","modified_gmt":"2018-04-09T11:43:09","slug":"rcs-business-messaging-awareness-lab-12-amman","status":"publish","type":"gsma_theme_events","link":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_events\/rcs-business-messaging-awareness-lab-12-amman\/","title":{"rendered":"RCS Business Messaging Awareness Lab #12 – Amman"},"content":{"rendered":"

The Future Networks Programme will be hosting the twelth GSMA RCS Business Messaging Lab in Amman sponsored by Cequens<\/a> on Thursday 10th May 2018 at 10:00 \u2013 17:30<\/p>\n

This event will bring together leading stakeholders\u00a0in the messaging industry to discuss the operational and commercial requirements that will enable RCS to become an industry-leading business messaging platform. This event is aimed at companies that are new to RCS.<\/p>\n

The purpose of GSMA RCS Business Messaging Awareness Labs is to provide individuals with an understanding of the Operator RCS service, the GSMA Universal Profile standard, the RCS Ecosystem (Operators, Brands, Technology Companies and Marketing Companies), RCS global deployment, handset adoption, customer experience, brand trials, commercial models and privacy, and security and trust.<\/p>\n

This event is invitiation only.<\/p>\n

\"\"<\/a>\"\"<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Time<\/strong><\/b><\/span><\/td>\nPresentation<\/b><\/span><\/td>\nSpeakers<\/b><\/span><\/td>\n<\/tr>\n
10:00-11:00
\n<\/strong><\/td>\n		Registration (Coffee and soft drinks provided)<\/td>\n<\/td>\n<\/tr>\n
11:00-11:15
\n<\/strong><\/td>\n		Welcome and Introduction<\/td>\nJill Cooper, Programme Marketing Director, GSMA<\/strong><\/td>\n<\/tr>\n
11:15-12:15
\n<\/strong><\/td>\n		An Overview of RCS:<\/p>\n
    \n
  • The Technology<\/li>\n
  • Global Position<\/li>\n
  • Scale and Interoperability<\/li>\n<\/ul>\n<\/td>\n
David O’Byrne, IP Communications Project Director, GSMA<\/strong><\/td>\n<\/tr>\n
12:15-13:15
\n<\/strong><\/td>\n		RCS in Action<\/td>\nKarim Zaki, VP Products,\u00a0Cequens<\/strong><\/p>\n

Karim Mohamed, Senior Product Architect, Cequens<\/strong><\/td>\n<\/tr>\n

13:15-13:45
\n<\/strong><\/td>\n		Coffee Break<\/td>\n<\/td>\n<\/tr>\n
13:45-13:50
\n<\/strong><\/td>\n		Demo #1: RCS Business Messaging in the Travel and Leisure Sector<\/td>\nJill Cooper, Programme Marketing Director, GSMA<\/strong><\/td>\n<\/tr>\n
13:50-14:25
\n<\/strong><\/td>\n		Orange Jordan – A2P and P2P Messaging<\/td>\nJean Denis Poullain, Marketing Director, Orange<\/strong><\/td>\n<\/tr>\n
14:25-14:30
\n<\/strong><\/td>\n		Demo #2: RCS Business Messaging in the Food and Beverage Sector<\/td>\nJill Cooper, Programme Marketing Director, GSMA<\/strong><\/td>\n<\/tr>\n
14:30-15:30
\n<\/strong><\/td>\n		Lunch<\/td>\n<\/td>\n<\/tr>\n
15:30-15:35
\n<\/strong><\/td>\n		Demo #3: RCS Business Messaging in Customer Support<\/td>\nJill Cooper, Programme Marketing Director, GSMA<\/strong><\/td>\n<\/tr>\n
15:35-16:15
\n<\/strong><\/td>\n		Google RCS and Business Messaging Update<\/td>\nJohanna Kollar, Google<\/strong><\/td>\n<\/tr>\n
16:15-16:20
\n<\/strong><\/td>\n		Demo #4: RCS Business Messaging in the Retail Sector<\/td>\nJill Cooper, Programme Marketing Director, GSMA<\/strong><\/td>\n<\/tr>\n
16:20-16:25
\n<\/strong><\/td>\n		Demo #5: RCS Shopping Demo<\/td>\nRon Nessim, Summit<\/strong><\/td>\n<\/tr>\n
16:25-16:55
\n<\/strong><\/td>\n		Charging Principles for RCS Business Messaging<\/td>\nDavid O’Byrne, IP Communications Project Director, GSMA<\/strong><\/td>\n<\/tr>\n
16:55-17:00
\n<\/strong><\/td>\n		Demo #6: RCS Business Messaging Driving Customer Engagement<\/td>\nJill Cooper, Programme Marketing Director, GSMA<\/strong><\/td>\n<\/tr>\n
17:00-17:15
\n<\/strong><\/td>\n		RCS Demand and Forecast Growth: Review of survey findings and statistics<\/td>\nCatherine Maguire, Operator Engagement Manager, GSMA<\/strong><\/td>\n<\/tr>\n
17:15-17:45
\n<\/strong><\/td>\n		Wrap Up Discussion: What do we need to do to make RCS Business Messaging the platform of choice for Brands in the region?<\/td>\nFacilitated by Ammar Hamadien, Head of Strategic Engagement MENA, GSMA<\/strong><\/td>\n<\/tr>\n
18:00-21:00
\n<\/strong><\/td>\n		Cocktail Reception and Buffet<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The Future Networks Programme will be hosting the twelth GSMA RCS Business Messaging Lab in Amman sponsored by Cequens on Thursday 10th May 2018 at 10:00 \u2013 17:30 This event will bring together leading stakeholders\u00a0in the messaging industry to discuss the operational and commercial requirements that will enable RCS to become an industry-leading business messaging […]<\/p>\n","protected":false},"author":25,"featured_media":23159,"template":"","meta":{"start_timestamp":"1525957200","end_timestamp":"1525984200","image":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2018\/04\/fn_future_jordan_650x320_MASTER-Lab_New-1.png","json":{"gsma_event_day_start":"2018-05-10","gsma_event_time_start":"13:00","gsma_event_day_end":"2018-05-10","gsma_event_time_end":"20:30","gsma_event_timezone":"0","gsma_event_venue":"Amman Rotana Hotel","gsma_event_location":"","gsma_event_map":"","gsma_event_registration":"","gsma_event_speakers":"","gsma_event_registration_fa":null}},"tags":[],"event_categories":[],"algolia_discover_state":[15332],"algolia_discover_topic":[15345],"algolia_discover_region":[],"algolia_discover_series":[],"class_list":["post-31781","gsma_theme_events","type-gsma_theme_events","status-publish","has-post-thumbnail","hentry","algolia_discover_state-show","algolia_discover_topic-mobile-networks-and-connectivity"],"yoast_head":"\nRCS Business Messaging Awareness Lab #12 - Amman - Networks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_events\/rcs-business-messaging-awareness-lab-12-amman\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RCS Business Messaging Awareness Lab #12 - Amman\" \/>\n<meta property=\"og:description\" content=\"The Future Networks Programme will be hosting the twelth GSMA RCS Business Messaging Lab in Amman sponsored by Cequens on Thursday 10th May 2018 at 10:00 \u2013 17:30 This event will bring together leading stakeholders\u00a0in the messaging industry to discuss the operational and commercial requirements that will enable RCS to become an industry-leading business messaging […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_events\/rcs-business-messaging-awareness-lab-12-amman\/\" \/>\n<meta property=\"og:site_name\" content=\"Networks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gsma\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2018\/04\/fn_future_jordan_650x320_MASTER-Lab_New-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@GSMA\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"RCS Business Messaging Awareness Lab #12 - Amman - Networks","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_events\/rcs-business-messaging-awareness-lab-12-amman\/","og_locale":"en_GB","og_type":"article","og_title":"RCS Business Messaging Awareness Lab #12 - Amman","og_description":"The Future Networks Programme will be hosting the twelth GSMA RCS Business Messaging Lab in Amman sponsored by Cequens on Thursday 10th May 2018 at 10:00 \u2013 17:30 This event will bring together leading stakeholders\u00a0in the messaging industry to discuss the operational and commercial requirements that will enable RCS to become an industry-leading business messaging […]","og_url":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_events\/rcs-business-messaging-awareness-lab-12-amman\/","og_site_name":"Networks","article_publisher":"https:\/\/www.facebook.com\/gsma\/","og_image":[{"width":650,"height":320,"url":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2018\/04\/fn_future_jordan_650x320_MASTER-Lab_New-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@GSMA","twitter_misc":{"Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_events\/rcs-business-messaging-awareness-lab-12-amman\/","url":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_events\/rcs-business-messaging-awareness-lab-12-amman\/","name":"RCS Business Messaging Awareness Lab #12 - Amman - Networks","isPartOf":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_events\/rcs-business-messaging-awareness-lab-12-amman\/#primaryimage"},"image":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_events\/rcs-business-messaging-awareness-lab-12-amman\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2018\/04\/fn_future_jordan_650x320_MASTER-Lab_New-1.png","datePublished":"2018-04-09T11:43:09+00:00","breadcrumb":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_events\/rcs-business-messaging-awareness-lab-12-amman\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_events\/rcs-business-messaging-awareness-lab-12-amman\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_events\/rcs-business-messaging-awareness-lab-12-amman\/#primaryimage","url":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2018\/04\/fn_future_jordan_650x320_MASTER-Lab_New-1.png","contentUrl":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2018\/04\/fn_future_jordan_650x320_MASTER-Lab_New-1.png","width":650,"height":320,"caption":"Man using smartphone outdoors with a backpack. The image is overlaid with text on a purple geometric background: \"CEQUENS Future Networks Meeting: GSMA RCS Business Messaging Awareness Labs, Thursday 10 May 2018, Amman, Jordan.\" Skyline silhouette at the bottom."},{"@type":"BreadcrumbList","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_events\/rcs-business-messaging-awareness-lab-12-amman\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/"},{"@type":"ListItem","position":2,"name":"RCS Business Messaging Awareness Lab #12 – Amman"}]},{"@type":"WebSite","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/#website","url":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/","name":"Networks","description":"","publisher":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/#organization","name":"GSMA","url":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/#\/schema\/logo\/image\/","url":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/01\/GSMA-Logo-Red-RGB_square.jpg","contentUrl":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/01\/GSMA-Logo-Red-RGB_square.jpg","width":600,"height":600,"caption":"GSMA"},"image":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/gsma\/","https:\/\/x.com\/GSMA","https:\/\/www.instagram.com\/gsmaonline\/","https:\/\/www.linkedin.com\/company\/gsma","https:\/\/www.youtube.com\/user\/GSMAOnline","https:\/\/en.wikipedia.org\/wiki\/GSMA"]}]}},"_links":{"self":[{"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/gsma_theme_events\/31781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/gsma_theme_events"}],"about":[{"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/types\/gsma_theme_events"}],"author":[{"embeddable":true,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/users\/25"}],"version-history":[{"count":0,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/gsma_theme_events\/31781\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/media\/23159"}],"wp:attachment":[{"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/media?parent=31781"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/tags?post=31781"},{"taxonomy":"event_categories","embeddable":true,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/event_categories?post=31781"},{"taxonomy":"algolia_discover_state","embeddable":true,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/algolia_discover_state?post=31781"},{"taxonomy":"algolia_discover_topic","embeddable":true,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/algolia_discover_topic?post=31781"},{"taxonomy":"algolia_discover_region","embeddable":true,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/algolia_discover_region?post=31781"},{"taxonomy":"algolia_discover_series","embeddable":true,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/algolia_discover_series?post=31781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}