{"id":31787,"date":"2018-01-10T11:08:38","date_gmt":"2018-01-10T11:08:38","guid":{"rendered":"https:\/\/www.gsma.com\/futurenetworks\/gsma_events\/mwc18-maap-seminar\/"},"modified":"2018-01-10T11:08:38","modified_gmt":"2018-01-10T11:08:38","slug":"mwc18-maap-seminar","status":"publish","type":"gsma_theme_events","link":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_events\/mwc18-maap-seminar\/","title":{"rendered":"MWC18 Seminar: MaaP – The Future of Brand Communications"},"content":{"rendered":"

Venue:\u00a0<\/strong>Room CC1.5 (Seminar Theatre 1) and Room CC1.1 (Seminar Theatre 2) South Entrance (Level 1), FIRA<\/em><\/p>\n

The world\u2019s most successful communications channel, SMS is being upgraded globally to Rich Communication Services (RCS). With over 50 launches and 159 million monthly active users, this Operator messaging platform is available for millions of brands to enhance their consumer communications.<\/p>\n

Join Deutsche Telekom, Google, Samsung, Vodafone and major global brands who will give live demonstrations of these exciting new campaigns.\u00a0 As brands prepare for the advent of Artificial Intelligence, RCS is leading the charge toward a new age of communications.<\/p>\n

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 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

To attend the seminar, please ensure you have first registered for Mobile World Congress 2018 on the official website<\/a>.<\/strong><\/p>\n

This event has now passed.<\/p>\n

AGENDA<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

Time<\/strong><\/h3>\n<\/td>\n

\n

Speaker\/Company<\/strong><\/h3>\n<\/td>\n

\n

Presentation<\/strong><\/h3>\n<\/td>\n

\n

Description<\/strong><\/h3>\n<\/td>\n<\/tr>\n

14:00 – 14:05<\/td>\nDavid O’Byrne, IP Communications Project Director, GSMA<\/strong><\/td>\nRCS: Maximising Brand Communications<\/td>\nWelcome and Introduction<\/td>\n<\/tr>\n
14:05 – 14:10<\/td>\nJohn Duffy, CEO \u2013 3Cinteractive<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
14:10 – 14:25<\/td>\nDr Petja Heimbach, Vice President Communication Products \u2013 Deutsche Telekom,<\/p>\n

Demo by Bianca Loewemann<\/td>\n

\u00a03.5bn reasons leading towards trust & customer delight<\/strong><\/td>\n<\/td>\n<\/tr>\n
14:25- 14:35<\/td>\nOscar Gallego, Global Head of Smart Communications and Security \u2013 Vodafone<\/td>\nVodafone RCS Messaging – Ready for Business<\/strong><\/td>\n<\/td>\n<\/tr>\n
14:35 – 14:45<\/td>\nPete Mossman, Director of Production and Strategic Delivery \u2013 ITV +\u00a0live demo by OpenMarket,<\/p>\n

Demo by Greg Hoy \u2013 OpenMarket<\/td>\n

Using RCS to Build a Better Communications Strategy<\/strong><\/td>\n<\/td>\n<\/tr>\n
14:50 – 15:00<\/td>\nAmir Sarhangi, Head of Project Management – RCS \u2013 Google<\/td>\nEngaging Mobile Consumers with RCS<\/strong><\/td>\n<\/td>\n<\/tr>\n
15:00 – 15:10<\/td>\nDoug Garland, Vice President, Innovation & Partnerships, Sprint<\/td>\nMessaging: What\u2019s Old is New Again<\/strong><\/td>\n<\/td>\n<\/tr>\n
15:10 – 15:20<\/td>\nLaura Balinskas, Sr. Digital Marketing Manager at Subway<\/p>\n

Demo by David Galante \u2013 Mobivity<\/td>\n

Subway\u00a0&\u00a0Mobivity:\u00a0Driving sales with\u00a0personalization\u00a0&\u00a0Google RBM <\/strong><\/td>\n<\/td>\n<\/tr>\n
15:25 – 15:30<\/td>\nAmit Shah, CMO \u2013 1-800 Flowers<\/p>\n

Demo by Devarshi Shah, Head of Product, Rich Messaging \u2013 Twilio<\/td>\n

<\/td>\n<\/td>\n<\/tr>\n
15:30 – 15:40<\/td>\nSean Yoo, Director of Product Innovation \u2013 RCS Program Manager<\/td>\nSamsung RCS\/MaaP:\u00a0 Enabler for the most Powerful Messaging Communication<\/strong><\/td>\nSession will include live demo<\/td>\n<\/tr>\n
15:40 – 15:45<\/td>\nTheo Vachovsky, Principal Product Manager, SkyScanner<\/strong><\/td>\nSkyscanner Demo<\/strong><\/td>\n<\/td>\n<\/tr>\n
15:45 – 15:50<\/td>\nLihi Pinto-Fryman, Co-Founder & CMO, Syte<\/td>\nSyte Demo<\/strong><\/td>\n<\/td>\n<\/tr>\n
15:50 – 16:00<\/td>\n1. ITV
\n2. Snaptravel
\n3. Subway
\n4. 1800 Flowers
\n5. Samsung Brand
\n6. Moderator: David O\u2019Byrne<\/td>\n		Members of the panel will share their perspectives followed on the following topics, followed by an audience Q&A:<\/strong><\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Venue:\u00a0Room CC1.5 (Seminar Theatre 1) and Room CC1.1 (Seminar Theatre 2) South Entrance (Level 1), FIRA The world\u2019s most successful communications channel, SMS is being upgraded globally to Rich Communication Services (RCS). With over 50 launches and 159 million monthly active users, this Operator messaging platform is available for millions of brands to enhance their […]<\/p>\n","protected":false},"author":27,"featured_media":23222,"template":"","meta":{"start_timestamp":"1519761600","end_timestamp":"1519768800","image":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2018\/01\/fn_future_barcelona_650x320_Maap_f.png","json":{"gsma_event_day_start":"2018-02-27","gsma_event_time_start":"20:00","gsma_event_day_end":"2018-02-27","gsma_event_time_end":"22:00","gsma_event_timezone":"0","gsma_event_venue":"Fira Barcelona Gran Via","gsma_event_location":"","gsma_event_map":"","gsma_event_registration":"","gsma_event_speakers":"","gsma_event_registration_fa":null}},"tags":[],"event_categories":[],"algolia_discover_state":[15332],"algolia_discover_topic":[15345],"algolia_discover_region":[],"algolia_discover_series":[],"class_list":["post-31787","gsma_theme_events","type-gsma_theme_events","status-publish","has-post-thumbnail","hentry","algolia_discover_state-show","algolia_discover_topic-mobile-networks-and-connectivity"],"yoast_head":"\nMWC18 Seminar: MaaP - The Future of Brand Communications - Networks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_events\/mwc18-maap-seminar\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MWC18 Seminar: MaaP - The Future of Brand Communications\" \/>\n<meta property=\"og:description\" content=\"Venue:\u00a0Room CC1.5 (Seminar Theatre 1) and Room CC1.1 (Seminar Theatre 2) South Entrance (Level 1), FIRA The world\u2019s most successful communications channel, SMS is being upgraded globally to Rich Communication Services (RCS). 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