{"id":31788,"date":"2017-12-11T14:56:33","date_gmt":"2017-12-11T14:56:33","guid":{"rendered":"https:\/\/www.gsma.com\/futurenetworks\/gsma_events\/gsma-a2p-future-messaging-lab-9-atlanta\/"},"modified":"2025-02-19T21:27:29","modified_gmt":"2025-02-19T21:27:29","slug":"gsma-a2p-future-messaging-lab-9-atlanta","status":"publish","type":"gsma_theme_events","link":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_events\/gsma-a2p-future-messaging-lab-9-atlanta\/","title":{"rendered":"GSMA A2P Future Messaging Lab #9 – Atlanta"},"content":{"rendered":"\n

The Future Networks Programme will be hosting the ninth GSMA A2P Future Messaging Lab in Atlanta, Georgia hosted by CLX Communications<\/a> on Wednesday 31 January 2018 at 09:30 – 17:00.<\/p>\n\n\n\n\n\n\n\n

The objective of the Lab is to convene the leading stakeholders in the A2P messaging industry; to discuss best practice in A2P messaging; to gather requirements and guidance on operational and commercial requirements, and enable RCS to become an industry-leading A2P messaging platform.<\/span><\/p>\n\n\n\n

This is an invite-only event. Registration for this event is now full. For our next A2P Lab in Barcelona, please click here.<\/a><\/p>\n\n\n\n

\"Button\"<\/a><\/figure>\n\n\n\n

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 <\/p>\n\n\n\n

The agenda for the Atlanta A2P Future Messaging Lab is as follows:<\/strong><\/p>\n\n\n\n

 <\/td>Agenda Title<\/b><\/td>Speaker<\/b><\/td>Time<\/b><\/td><\/tr>
 <\/td>Arrival and Networking<\/td> <\/td>09:30-10:00<\/td><\/tr>
1<\/b><\/td>Welcome<\/td>Jill Cooper, GSMA
Bruce Bales, CLX Communications<\/td>		10:00-10:05<\/td><\/tr>
2<\/b><\/td>Introductions<\/td>All<\/td>10:05-10:15<\/td><\/tr>
3<\/b><\/td>RCS – Global Market Update<\/td>Faisal Zia, GSMA<\/td>10:15-10:45<\/td><\/tr>
4<\/b><\/td>Demo #1: RCS UP2.0 – CLX API showing new capabilities<\/td>Jonas Lindeborg, CLX Communications<\/td>10:45-11:00<\/td><\/tr>
 <\/td>Break<\/td> <\/td>11:00-11:20<\/td><\/tr>
5<\/b><\/td>Operator Perspective Panel Session<\/td>Moderator: Bruce Bales
Panelists: US Operators<\/td>		11:20-12:15<\/td><\/tr>
 <\/td>Lunch<\/td> <\/td>12:15-13:00<\/td><\/tr>
6<\/b><\/td>Commercial Models<\/td>Faisal Zia, GSMA<\/td>13:00-13:30<\/td><\/tr>
7<\/b><\/td>Demo #2: Omnichannel Conversational Messaging<\/td> Brian Stafford, NativeMsg<\/td>13:30-13:45<\/td><\/tr>
8<\/b><\/td>Keeping the Inbox King<\/td>Robert Gerstmann- CLX Communications<\/td>13:45-14:15<\/td><\/tr>
9<\/b><\/td>Open Discussion Session: What do we ass an industry need to do to make sure the inbox reigns supreme for A2P?<\/td>Moderator: Faisal Zia, GSMA<\/td>14:15-14:45<\/td><\/tr>
10<\/b><\/td>Use Case Spotlight & Demo #3: AI and NLU – Connecting MaaP Platforms to Popular Voice Assistants and Bot Frameworks<\/td>Michel Gannage, Ecrio<\/td>14:45-15:00<\/td><\/tr>
 <\/td>Break<\/td> <\/td>15:00-15:30<\/td><\/tr>
 11<\/strong><\/td>The Importance of Identity in RCS<\/td>Faisal Zia, GSMA<\/td>15:30-16:00<\/td><\/tr>
 12<\/strong><\/td>Use Case Spotlight & Demo #4: A2P and eCommerce<\/td>Ron Nessim, SummitTech<\/td>16:00-16:15<\/td><\/tr>
13<\/strong><\/td>How brands are using messaging today and how rich content and 2-way dialogue will strengthen customer interactions<\/td>Bruce Bales, CLX Communications + Guests<\/td>16:15-16:45<\/td><\/tr>
14<\/strong><\/td>Wrap-Up and Next Steps<\/td>Faisal Zia, GSMA<\/td>16:45-17:00<\/td><\/tr>
 <\/td>Meeting Close<\/td> <\/td>17:00<\/td><\/tr>
 <\/td>Social Hour<\/td> <\/td>17:00-18:00<\/td><\/tr>
 <\/td>Delegate Dinner<\/td> <\/td>19:00-22:00<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The Future Networks Programme will be hosting the ninth GSMA A2P Future Messaging Lab in Atlanta, Georgia hosted by CLX Communications on Wednesday 31 January 2018 at 09:30 – 17:00.<\/p>\n","protected":false},"author":30,"featured_media":23165,"template":"","meta":{"start_timestamp":"1517430600","end_timestamp":"1517371200","image":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2017\/12\/fn_future_messaging_650x320_atlanta-1.png","json":{"gsma_event_day_start":"2018-01-31","gsma_event_time_start":"20:30","gsma_event_day_end":"2018-01-31","gsma_event_time_end":"04:00","gsma_event_timezone":"0","gsma_event_venue":"","gsma_event_location":"","gsma_event_map":"","gsma_event_registration":"","gsma_event_speakers":"","gsma_event_registration_fa":null}},"tags":[],"event_categories":[],"algolia_discover_state":[15332],"algolia_discover_topic":[15345],"algolia_discover_region":[],"algolia_discover_series":[],"class_list":["post-31788","gsma_theme_events","type-gsma_theme_events","status-publish","has-post-thumbnail","hentry","algolia_discover_state-show","algolia_discover_topic-mobile-networks-and-connectivity"],"yoast_head":"\nGSMA A2P Future Messaging Lab #9 - 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