{"id":39230,"date":"2020-02-14T15:54:42","date_gmt":"2020-02-14T15:54:42","guid":{"rendered":"https:\/\/www.gsma.com\/futurenetworks\/gsma_resources\/rcs-discovery-whitepaper\/"},"modified":"2025-04-11T15:36:24","modified_gmt":"2025-04-11T14:36:24","slug":"rcs-discovery-whitepaper","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_resources\/rcs-discovery-whitepaper\/","title":{"rendered":"RCS Discovery Whitepaper"},"content":{"rendered":"<p>Organisations pay significant money for services which help people find them. Such \u2018discovery\u2019 takes many forms, including digital marketing, to appear in search results, social media feeds and websites, offline advertising which includes the organisation\u2019s contact details, and placing apps in app stores. Discovery may then lead to an interaction, which can, in turn, deliver a product or service, useful information or customer service, or lead to a purchase and order fulfilment support.<\/p>\n<p>For the RCS Business Messaging (RBM) channel to be successful in Person to Application (P2A), users need to understand how they can establish a chat dialogue with a business or organisation.\u00a0 Questions to be addressed include \u201cWhat is the organisation\u2019s address for RBM chat?\u201d \u201cHow do users find it?\u201d \u201cWhat if a user has a generic intent in mind and not a specific organisation?\u201d.\u00a0 This whitepaper outlines various discovery methods which can lead to RBM interactions, and potential monetisation models arising from enabling discovery.<\/p>\n<p>Download the full paper to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Organisations pay significant money for services which help people find them. Such \u2018discovery\u2019 takes many forms, including digital marketing, to appear in search results, social media feeds and websites, offline advertising which includes the organisation\u2019s contact details, and placing apps in app stores. Discovery may then lead to an interaction, which can, in turn, deliver [&hellip;]<\/p>\n","protected":false},"author":42,"featured_media":0,"template":"","meta":{"image":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2020\/02\/DiscoveryWebCover.jpg","json":{"gsma_resources_type":"Document","gsma_resources_thumb":"[28599]","gsma_resources_file":"[28772]","gsma_resources_multi":null,"gsma_resources_wgr":null,"gsma_resources_video":null,"gsma_resources_image":"[]","gsma_resources_url":"","gsma_resources_date":"14-02-2020","gsma_resources_button":"Download"}},"tags":[],"resource_categories":[8974,9226,8975],"algolia_discover_type":[15361],"class_list":["post-39230","gsma_theme_resources","type-gsma_theme_resources","status-publish","hentry","resource_categories-rcs","resource_categories-rcs-documents","resource_categories-resources","algolia_discover_type-resource"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>RCS Discovery Whitepaper - Networks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_resources\/rcs-discovery-whitepaper\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RCS Discovery Whitepaper\" \/>\n<meta property=\"og:description\" content=\"Organisations pay significant money for services which help people find them. Such \u2018discovery\u2019 takes many forms, including digital marketing, to appear in search results, social media feeds and websites, offline advertising which includes the organisation\u2019s contact details, and placing apps in app stores. Discovery may then lead to an interaction, which can, in turn, deliver [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_resources\/rcs-discovery-whitepaper\/\" \/>\n<meta property=\"og:site_name\" content=\"Networks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gsma\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-11T14:36:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2019\/04\/GSMA_logo_colour_web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@GSMA\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"RCS Discovery Whitepaper - Networks","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_resources\/rcs-discovery-whitepaper\/","og_locale":"en_GB","og_type":"article","og_title":"RCS Discovery Whitepaper","og_description":"Organisations pay significant money for services which help people find them. Such \u2018discovery\u2019 takes many forms, including digital marketing, to appear in search results, social media feeds and websites, offline advertising which includes the organisation\u2019s contact details, and placing apps in app stores. Discovery may then lead to an interaction, which can, in turn, deliver [&hellip;]","og_url":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_resources\/rcs-discovery-whitepaper\/","og_site_name":"Networks","article_publisher":"https:\/\/www.facebook.com\/gsma\/","article_modified_time":"2025-04-11T14:36:24+00:00","og_image":[{"width":1000,"height":1000,"url":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2019\/04\/GSMA_logo_colour_web.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@GSMA","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_resources\/rcs-discovery-whitepaper\/","url":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_resources\/rcs-discovery-whitepaper\/","name":"RCS Discovery Whitepaper - Networks","isPartOf":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/#website"},"datePublished":"2020-02-14T15:54:42+00:00","dateModified":"2025-04-11T14:36:24+00:00","breadcrumb":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_resources\/rcs-discovery-whitepaper\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_resources\/rcs-discovery-whitepaper\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_resources\/rcs-discovery-whitepaper\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/"},{"@type":"ListItem","position":2,"name":"RCS Discovery Whitepaper"}]},{"@type":"WebSite","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/#website","url":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/","name":"Networks","description":"","publisher":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/#organization","name":"GSMA","url":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/#\/schema\/logo\/image\/","url":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/01\/GSMA-Logo-Red-RGB_square.jpg","contentUrl":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/01\/GSMA-Logo-Red-RGB_square.jpg","width":600,"height":600,"caption":"GSMA"},"image":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/gsma\/","https:\/\/x.com\/GSMA","https:\/\/www.instagram.com\/gsmaonline\/","https:\/\/www.linkedin.com\/company\/gsma","https:\/\/www.youtube.com\/user\/GSMAOnline","https:\/\/en.wikipedia.org\/wiki\/GSMA"]}]}},"cats":[{"term_id":8977,"name":"5G","slug":"5g","term_group":0,"term_taxonomy_id":8979,"taxonomy":"resource_categories","description":"","parent":15473,"count":89,"filter":"raw"},{"term_id":15391,"name":"5G Communication Services","slug":"5g-communication-services","term_group":0,"term_taxonomy_id":15393,"taxonomy":"resource_categories","description":"","parent":15390,"count":12,"filter":"raw"},{"term_id":15411,"name":"5G ROI","slug":"5g-return-on-investment","term_group":0,"term_taxonomy_id":15413,"taxonomy":"resource_categories","description":"","parent":15390,"count":13,"filter":"raw"},{"term_id":15384,"name":"5G Standalone","slug":"5g-standalone","term_group":0,"term_taxonomy_id":15386,"taxonomy":"resource_categories","description":"","parent":0,"count":23,"filter":"raw"},{"term_id":15314,"name":"5G-Advanced","slug":"5g-advanced","term_group":0,"term_taxonomy_id":15316,"taxonomy":"resource_categories","description":"","parent":0,"count":28,"filter":"raw"},{"term_id":15317,"name":"5G-Advanced","slug":"5g-advanced-all-projects","term_group":0,"term_taxonomy_id":15319,"taxonomy":"resource_categories","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":15476,"name":"6G","slug":"6g-2","term_group":0,"term_taxonomy_id":15478,"taxonomy":"resource_categories","description":"","parent":0,"count":4,"filter":"raw"},{"term_id":15472,"name":"6G","slug":"6g","term_group":0,"term_taxonomy_id":15474,"taxonomy":"resource_categories","description":"","parent":15473,"count":3,"filter":"raw"},{"term_id":15396,"name":"AI for Networks","slug":"ai-for-networks","term_group":0,"term_taxonomy_id":15398,"taxonomy":"resource_categories","description":"","parent":15395,"count":6,"filter":"raw"},{"term_id":15459,"name":"Article","slug":"article","term_group":0,"term_taxonomy_id":15461,"taxonomy":"resource_categories","description":"","parent":15457,"count":4,"filter":"raw"},{"term_id":15398,"name":"Capability Exposure\u00a0(NaaS)","slug":"capability-exposure","term_group":0,"term_taxonomy_id":15400,"taxonomy":"resource_categories","description":"","parent":0,"count":21,"filter":"raw"},{"term_id":15458,"name":"Case study","slug":"case-study","term_group":0,"term_taxonomy_id":15460,"taxonomy":"resource_categories","description":"","parent":15457,"count":4,"filter":"raw"},{"term_id":15408,"name":"CNTT \/ Aknunet","slug":"cntt-knunet","term_group":0,"term_taxonomy_id":15410,"taxonomy":"resource_categories","description":"","parent":15401,"count":0,"filter":"raw"},{"term_id":15407,"name":"Communications","slug":"communications","term_group":0,"term_taxonomy_id":15409,"taxonomy":"resource_categories","description":"","parent":15390,"count":9,"filter":"raw"},{"term_id":15390,"name":"Complete 5G","slug":"complete-5g","term_group":0,"term_taxonomy_id":15392,"taxonomy":"resource_categories","description":"","parent":0,"count":14,"filter":"raw"},{"term_id":15460,"name":"Documents and reports","slug":"documents-and-reports","term_group":0,"term_taxonomy_id":15462,"taxonomy":"resource_categories","description":"","parent":15457,"count":4,"filter":"raw"},{"term_id":15413,"name":"Enterprise requirements","slug":"enterprise-requirements","term_group":0,"term_taxonomy_id":15415,"taxonomy":"resource_categories","description":"","parent":15390,"count":16,"filter":"raw"},{"term_id":15409,"name":"Enterprise Use Cases","slug":"enterprise-use-cases","term_group":0,"term_taxonomy_id":15411,"taxonomy":"resource_categories","description":"","parent":0,"count":11,"filter":"raw"},{"term_id":15400,"name":"Events","slug":"events","term_group":0,"term_taxonomy_id":15402,"taxonomy":"resource_categories","description":"","parent":0,"count":6,"filter":"raw"},{"term_id":15412,"name":"GSMA Fusion - Demand","slug":"gsma-fusion-demand","term_group":0,"term_taxonomy_id":15414,"taxonomy":"resource_categories","description":"","parent":15398,"count":3,"filter":"raw"},{"term_id":15468,"name":"Infrastructure","slug":"infrastructure","term_group":0,"term_taxonomy_id":15470,"taxonomy":"resource_categories","description":"","parent":0,"count":0,"filter":"raw"},{"term_id":15395,"name":"Mobile AI","slug":"mobile-ai","term_group":0,"term_taxonomy_id":15397,"taxonomy":"resource_categories","description":"","parent":0,"count":7,"filter":"raw"},{"term_id":9667,"name":"MWC Barcelona","slug":"mwc-barcelona","term_group":0,"term_taxonomy_id":9669,"taxonomy":"resource_categories","description":"","parent":15400,"count":41,"filter":"raw"},{"term_id":15470,"name":"MWC Doha","slug":"mwc-doha","term_group":0,"term_taxonomy_id":15472,"taxonomy":"resource_categories","description":"","parent":15400,"count":2,"filter":"raw"},{"term_id":15402,"name":"MWC Shanghai","slug":"mwc-shanghai","term_group":0,"term_taxonomy_id":15404,"taxonomy":"resource_categories","description":"","parent":15400,"count":1,"filter":"raw"},{"term_id":15388,"name":"Network Capabilities","slug":"network-capabilities","term_group":0,"term_taxonomy_id":15390,"taxonomy":"resource_categories","description":"","parent":15314,"count":21,"filter":"raw"},{"term_id":15387,"name":"Network Slicing","slug":"network-slicing","term_group":0,"term_taxonomy_id":15389,"taxonomy":"resource_categories","description":"","parent":15384,"count":6,"filter":"raw"},{"term_id":15389,"name":"Network Transformation (APIs)","slug":"network-transformation","term_group":0,"term_taxonomy_id":15391,"taxonomy":"resource_categories","description":"","parent":15314,"count":10,"filter":"raw"},{"term_id":15397,"name":"Networks for AI","slug":"networks-for-ai","term_group":0,"term_taxonomy_id":15399,"taxonomy":"resource_categories","description":"","parent":15395,"count":6,"filter":"raw"},{"term_id":15385,"name":"NTN \/ Satellites","slug":"ntn-satellites","term_group":0,"term_taxonomy_id":15387,"taxonomy":"resource_categories","description":"","parent":15384,"count":11,"filter":"raw"},{"term_id":15399,"name":"Open Gateway - Supply","slug":"open-gateway","term_group":0,"term_taxonomy_id":15401,"taxonomy":"resource_categories","description":"","parent":15398,"count":10,"filter":"raw"},{"term_id":15277,"name":"Operator Platform Group","slug":"operator-platform-all-projects","term_group":0,"term_taxonomy_id":15279,"taxonomy":"resource_categories","description":"","parent":15398,"count":30,"filter":"raw"},{"term_id":15465,"name":"OPG","slug":"opg","term_group":0,"term_taxonomy_id":15467,"taxonomy":"resource_categories","description":"","parent":15464,"count":1,"filter":"raw"},{"term_id":15461,"name":"Press release","slug":"press-release","term_group":0,"term_taxonomy_id":15463,"taxonomy":"resource_categories","description":"","parent":15457,"count":0,"filter":"raw"},{"term_id":15386,"name":"Private Networks","slug":"private-networks","term_group":0,"term_taxonomy_id":15388,"taxonomy":"resource_categories","description":"","parent":15384,"count":14,"filter":"raw"},{"term_id":8974,"name":"RCS","slug":"rcs","term_group":0,"term_taxonomy_id":8976,"taxonomy":"resource_categories","description":"","parent":15391,"count":162,"filter":"raw"},{"term_id":15466,"name":"RCS","slug":"rcs-working-group-resources","term_group":0,"term_taxonomy_id":15468,"taxonomy":"resource_categories","description":"","parent":15464,"count":1,"filter":"raw"},{"term_id":9702,"name":"RCS Business Messaging Labs","slug":"rcs-business-messaging-labs","term_group":0,"term_taxonomy_id":9704,"taxonomy":"resource_categories","description":"","parent":8974,"count":6,"filter":"raw"},{"term_id":9666,"name":"RCS Demos and Case Studies","slug":"rcs-demos-and-case-studies","term_group":0,"term_taxonomy_id":9668,"taxonomy":"resource_categories","description":"","parent":8974,"count":58,"filter":"raw"},{"term_id":9226,"name":"RCS Documents","slug":"rcs-documents","term_group":0,"term_taxonomy_id":9228,"taxonomy":"resource_categories","description":"","parent":8974,"count":66,"filter":"raw"},{"term_id":15462,"name":"Resource","slug":"resource","term_group":0,"term_taxonomy_id":15464,"taxonomy":"resource_categories","description":"","parent":15457,"count":8,"filter":"raw"},{"term_id":15457,"name":"Resource Type","slug":"resource-type","term_group":0,"term_taxonomy_id":15459,"taxonomy":"resource_categories","description":"","parent":0,"count":15,"filter":"raw"},{"term_id":8975,"name":"Resources","slug":"resources","term_group":0,"term_taxonomy_id":8977,"taxonomy":"resource_categories","description":"","parent":0,"count":311,"filter":"raw"},{"term_id":15392,"name":"Roaming","slug":"roaming","term_group":0,"term_taxonomy_id":15394,"taxonomy":"resource_categories","description":"","parent":15390,"count":0,"filter":"raw"},{"term_id":15467,"name":"Specification","slug":"specification","term_group":0,"term_taxonomy_id":15469,"taxonomy":"resource_categories","description":"","parent":15457,"count":2,"filter":"raw"},{"term_id":15401,"name":"Technology Infrastructure","slug":"technology-infrastructure","term_group":0,"term_taxonomy_id":15403,"taxonomy":"resource_categories","description":"","parent":0,"count":4,"filter":"raw"},{"term_id":15286,"name":"Telco Edge Cloud","slug":"telco-edge","term_group":0,"term_taxonomy_id":15288,"taxonomy":"resource_categories","description":"","parent":15390,"count":25,"filter":"raw"},{"term_id":15473,"name":"Topic","slug":"topic","term_group":0,"term_taxonomy_id":15475,"taxonomy":"resource_categories","description":"","parent":0,"count":4,"filter":"raw"},{"term_id":15394,"name":"Tower &amp; Fibre","slug":"tower-and-fibre","term_group":0,"term_taxonomy_id":15396,"taxonomy":"resource_categories","description":"","parent":15401,"count":5,"filter":"raw"},{"term_id":15474,"name":"Tower Infrastructure","slug":"tower-infrastructure","term_group":0,"term_taxonomy_id":15476,"taxonomy":"resource_categories","description":"","parent":15473,"count":1,"filter":"raw"},{"term_id":15469,"name":"Towers","slug":"towers","term_group":0,"term_taxonomy_id":15471,"taxonomy":"resource_categories","description":"","parent":15468,"count":0,"filter":"raw"},{"term_id":15463,"name":"Video","slug":"video","term_group":0,"term_taxonomy_id":15465,"taxonomy":"resource_categories","description":"","parent":15457,"count":3,"filter":"raw"},{"term_id":8982,"name":"VoLTE","slug":"volte","term_group":0,"term_taxonomy_id":8984,"taxonomy":"resource_categories","description":"","parent":15391,"count":9,"filter":"raw"},{"term_id":15393,"name":"VoWiFi","slug":"voice-over-wifi","term_group":0,"term_taxonomy_id":15395,"taxonomy":"resource_categories","description":"","parent":15391,"count":2,"filter":"raw"},{"term_id":15331,"name":"Wiki","slug":"wiki","term_group":0,"term_taxonomy_id":15333,"taxonomy":"resource_categories","description":"","parent":0,"count":48,"filter":"raw"},{"term_id":15464,"name":"Working Group Resources","slug":"working-group-resources","term_group":0,"term_taxonomy_id":15466,"taxonomy":"resource_categories","description":"","parent":0,"count":2,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/gsma_theme_resources\/39230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/gsma_theme_resources"}],"about":[{"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/types\/gsma_theme_resources"}],"author":[{"embeddable":true,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/users\/42"}],"version-history":[{"count":1,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/gsma_theme_resources\/39230\/revisions"}],"predecessor-version":[{"id":44086,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/gsma_theme_resources\/39230\/revisions\/44086"}],"wp:attachment":[{"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/media?parent=39230"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/tags?post=39230"},{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/resource_categories?post=39230"},{"taxonomy":"algolia_discover_type","embeddable":true,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/algolia_discover_type?post=39230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}