{"id":39390,"date":"2018-10-31T12:31:39","date_gmt":"2018-10-31T12:31:39","guid":{"rendered":"https:\/\/www.gsma.com\/futurenetworks\/gsma_resources\/partner-spotlight-subway-ganelli\/"},"modified":"2018-10-31T12:31:39","modified_gmt":"2018-10-31T12:31:39","slug":"partner-spotlight-subway-ganelli","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_resources\/partner-spotlight-subway-ganelli\/","title":{"rendered":"Partner Spotlight: Subway"},"content":{"rendered":"

Carissa Ganelli, Chief Digital Officer of Subway spoke to the Future Networks team at MWC Americas to share the incredible impact their RCS Business Messaging campaign has had so far.<\/h3>\n

Carissa Ganelli, Chief Digital Officer, Subway<\/a><\/strong>
\nMWC Americas, September 2018<\/p>\n

Subway and Mobivity are working together to transform the customer experience. Through their RCS Business Messaging campaign they have created\u00a0create real-time, AI-driven conversation, making order personalisation and checkout easier than ever before. As a result, Subway has already seen a 146% lift and a 50-60% increase in conversion rate. Watch Carissa Ganelli’s inspiring interview to learn more about the huge impact of RCS on this major global brand.<\/p>\n

Click\u00a0here<\/a> to watch Subway’s RCS Business Messaging campaign in action.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Carissa Ganelli, Chief Digital Officer of Subway spoke to the Future Networks team at MWC Americas to share the incredible impact their RCS Business Messaging campaign has had so far.<\/h3>\n

Carissa Ganelli, Chief Digital …<\/p>\n","protected":false},"author":27,"featured_media":0,"template":"","meta":{"image":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2018\/10\/Screenshot-2019-09-10-at-10.58.04.png","json":{"gsma_resources_type":"Video","gsma_resources_thumb":"[22532]","gsma_resources_file":"[]","gsma_resources_multi":null,"gsma_resources_wgr":null,"gsma_resources_video":"152244370","gsma_resources_image":"[]","gsma_resources_url":null,"gsma_resources_date":"31-10-2018","gsma_resources_button":null}},"tags":[],"resource_categories":[8974,8975],"algolia_discover_type":[15361],"class_list":["post-39390","gsma_theme_resources","type-gsma_theme_resources","status-publish","hentry","resource_categories-rcs","resource_categories-resources","algolia_discover_type-resource"],"yoast_head":"\nPartner Spotlight: Subway - Networks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_resources\/partner-spotlight-subway-ganelli\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Partner Spotlight: Subway\" \/>\n<meta property=\"og:description\" content=\"Carissa Ganelli, Chief Digital Officer of Subway spoke to the Future Networks team at MWC Americas to share the incredible impact their RCS Business Messaging campaign has had so far. 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