{"id":39398,"date":"2018-09-28T16:04:23","date_gmt":"2018-09-28T15:04:23","guid":{"rendered":"https:\/\/www.gsma.com\/futurenetworks\/gsma_resources\/mwca18-rcs-seminar-recording-and-presentations\/"},"modified":"2018-09-28T16:04:23","modified_gmt":"2018-09-28T15:04:23","slug":"mwca18-rcs-seminar-recording-and-presentations","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_resources\/mwca18-rcs-seminar-recording-and-presentations\/","title":{"rendered":"MWC Americas 2018: RCS Business Messaging Seminar Recording & Speaker Presentations"},"content":{"rendered":"

To download the speakers’ presentations and the full recording of the RCS Business Messaging Seminar at Mobile World Congress Americas 2018, please click here<\/a>.<\/strong><\/p>\n

The world\u2019s most successful communications channel, SMS, is being upgraded globally to Rich Communications Services (RCS). With 57 Operator launches and 165 million Monthly Active Users, this Operator messaging platform is available for millions of brands to enhance their consumer communications.<\/p>\n

The GSMA\u2019s Future Networks Programme hosted an RCS Business Messaging Seminar, sponsored by\u00a0Mavenir<\/a>, at\u00a0Mobile World Congress Americas 2018.<\/a><\/p>\n

High-profile speakers from leading operators, aggregators and technology providers shared their insights into the growth of RCS and the commercial opportunities, while major global brands presented incredible results that their RCS Business Messaging campaigns have had so far. Speakers included: 3Cinteractive, AT&T, Express, Google, Mavenir<\/strong>, Overstock<\/strong>, Quartz<\/strong>, Samsung, Sprint, Subway, Verizon, Vodafone<\/strong> and Walgreens<\/strong>.<\/p>\n

The full seminar recording and the speakers\u2019 presentations (in bold above) are now available for you to download here<\/a>.<\/p>\n

PRESENTATIONS<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

Company<\/strong><\/h3>\n<\/td>\n

\n

Speaker<\/strong><\/h3>\n<\/td>\n

\n

Presentation<\/strong><\/h3>\n<\/td>\n

<\/td>\n<\/tr>\n
Sprint*<\/b><\/span><\/td>\nDoug Garland, Vice President, Innovation and Partnerships<\/td>\nMessaging 2.0 or 10 X?<\/strong><\/td>\n<\/tr>\n
Vodafone<\/b><\/span><\/p>\n

 <\/td>\n

Oscar Gallego, Global Head of Smart Communications & Security<\/td>\nVodafone\u2019s RCS Business Messaging: From trials to commercial campaigns<\/strong><\/td>\n<\/tr>\n
Google*<\/strong><\/td>\nTodd Parker, Global Head, Business Development<\/td>\nRCS and Rich Business Messaging Today<\/strong><\/td>\n<\/tr>\n
Subway*<\/b><\/span><\/td>\nCarissa Ganelli, Chief Digital Officer<\/td>\nRCS Brand Showcase 1: Subway<\/strong><\/td>\n<\/tr>\n
Overstock<\/strong><\/td>\nJimmy Budnik, VP of Customer Care<\/td>\nRCS Brand Showcase 2: Overstock<\/strong>
\nRCS and Overstock\u2019s Conversational Engagement Strategy<\/strong><\/td>\n<\/tr>\n
Express*<\/strong><\/td>\nKate Jung, Director Loyalty, Mobile and Partnership<\/td>\nRCS Brand Showcase 3: Express<\/strong><\/td>\n<\/tr>\n
Quartz<\/strong><\/td>\nAngelina Bethoney, Bot Studio Developer<\/td>\nRCS Brand Showcase 4: Quartz<\/strong><\/td>\n<\/tr>\n
Sigmast – A Samsung Subsidiary*<\/strong><\/td>\nBrent Newsome, CEO<\/td>\nPutting Users at the Heart of RCS Messaging<\/strong><\/td>\n<\/tr>\n
Walgreens<\/strong><\/td>\nErin Neus-Cheong, Director of Product Management<\/td>\nRCS Brand Showcase 5: Walgreens<\/strong><\/td>\n<\/tr>\n
Mavenir<\/strong><\/td>\nBrandon Larson, SVP, Product Line Management<\/td>\nUnified Marketplaces for RCS Business Messaging<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/a><\/p>\n

*Please note, the Express, Google, Samsung, Sprint and Subway presentations are not currently available to download as per the speakers’ requests.<\/p>\n

Click HERE<\/a> to access the full seminar recording and the available speakers’ presentations<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

To download the speakers’ presentations and the full recording of the RCS Business Messaging Seminar at Mobile World Congress Americas 2018, please click here<\/a>.<\/strong><\/p>\n

The world\u2019s most successful …<\/p>\n","protected":false},"author":35,"featured_media":0,"template":"","meta":{"image":null,"json":{"gsma_resources_type":"Document","gsma_resources_thumb":"[]","gsma_resources_file":"[]","gsma_resources_multi":null,"gsma_resources_wgr":null,"gsma_resources_video":null,"gsma_resources_image":"[]","gsma_resources_url":"","gsma_resources_date":"28-09-2018","gsma_resources_button":"Download"}},"tags":[],"resource_categories":[8974,8975],"algolia_discover_type":[15361],"class_list":["post-39398","gsma_theme_resources","type-gsma_theme_resources","status-publish","hentry","resource_categories-rcs","resource_categories-resources","algolia_discover_type-resource"],"yoast_head":"\nMWC Americas 2018: RCS Business Messaging Seminar Recording & Speaker Presentations - Networks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_resources\/mwca18-rcs-seminar-recording-and-presentations\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MWC Americas 2018: RCS Business Messaging Seminar Recording & Speaker Presentations\" \/>\n<meta property=\"og:description\" content=\"To download the speakers' presentations and the full recording of the RCS Business Messaging Seminar at Mobile World Congress Americas 2018, please click here. 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