{"id":39420,"date":"2018-03-19T17:15:14","date_gmt":"2018-03-19T17:15:14","guid":{"rendered":"https:\/\/www.gsma.com\/futurenetworks\/gsma_resources\/mwc18-maap-seminar-presentations\/"},"modified":"2018-03-19T17:15:14","modified_gmt":"2018-03-19T17:15:14","slug":"mwc18-maap-seminar-presentations","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_resources\/mwc18-maap-seminar-presentations\/","title":{"rendered":"MWC18 RCS Business Messaging Seminar Recording & Presentations"},"content":{"rendered":"

To watch the full recording of the RCS Business Messaging Seminar at Mobile World Congress 2018, and to download the speakers’ presentations, please click here<\/a>.<\/strong><\/p>\n

The world\u2019s most successful communications channel, SMS is being upgraded globally to Rich Communication Services (RCS). With over 50 launches and 159 million monthly active users, this Operator messaging platform is available for millions of brands to enhance their consumer communications.<\/p>\n

At Mobile World Congress 2018, speakers from Deutsche Telekom, Google, Samsung, Sprint and Vodafone were joined by major global brands including ITV, Skyscanner, SnapTravel, Subway, Syte and 1-800-Flowers.com who unveiled their exciting new campaigns that are now live in market and demonstrated why RCS is the future of brand communications.<\/p>\n

The speakers\u2019 presentations, plus the video of the 2 hour seminar, are now available for you to download<\/a>.<\/p>\n

Presentations<\/h3>\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

Company<\/strong><\/h3>\n<\/td>\n

\n

Speaker<\/strong><\/h3>\n<\/td>\n

\n

Presentation<\/strong><\/h3>\n<\/td>\n

<\/td>\n<\/tr>\n
Deutsche Telekom<\/strong><\/td>\nDr Petja Heimbach, Vice President Communication Products<\/td>\n\u00a03.5bn reasons leading towards trust & customer delight<\/strong><\/td>\n<\/tr>\n
Vodafone<\/strong><\/td>\nOscar Gallego, Global Head of Smart Communications and Security<\/td>\nVodafone RCS Messaging – Ready for Business<\/strong><\/td>\n<\/tr>\n
ITV<\/strong><\/td>\nPete Mossman, Director of Production and Strategic Delivery<\/td>\nUsing RCS to Build a Better Communications Strategy<\/strong><\/td>\n<\/tr>\n
Google<\/strong><\/td>\nAmir Sarhangi, Head of Project Management – RCS<\/td>\nEngaging Mobile Consumers with RCS<\/strong><\/td>\n<\/tr>\n
Sprint<\/strong><\/td>\nDoug Garland, Vice President, Innovation & Partnerships<\/td>\nMessaging: What\u2019s Old is New Again<\/strong><\/td>\n<\/tr>\n
SnapTravel<\/strong><\/td>\nHussein Fazal, CEO<\/td>\nDriving Commerce over a Rich Conversational Experience<\/strong><\/td>\n<\/tr>\n
Subway<\/strong><\/td>\nLaura Balinskas, Sr. Digital Marketing Manager<\/td>\nSubway\u00a0&\u00a0Mobivity:\u00a0Driving sales with\u00a0personalization\u00a0&\u00a0Google RBM <\/strong><\/td>\n<\/tr>\n
1-800-Flowers.com<\/strong><\/td>\nAmit Shah, CMO<\/td>\nDelivering Smiles, One Customer at a Time<\/strong><\/td>\n<\/tr>\n
Samsung<\/strong><\/td>\nSean Yoo, Director of Product Innovation \u2013 RCS Program Manager<\/td>\nSamsung RCS\/MaaP: Enabler for the most Powerful Messaging Communication<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

*Please note, presentations are not available to download for Subway or Sprint.<\/p>\n

<\/a><\/p>\n

Click Here to download the 2 hour MaaP Seminar recording and the speakers’ presentations<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

To watch the full recording of the RCS Business Messaging Seminar at Mobile World Congress 2018, and to download the speakers’ presentations, please click here<\/a>.<\/strong><\/p>\n

The world\u2019s most successful …<\/p>\n","protected":false},"author":27,"featured_media":0,"template":"","meta":{"image":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2018\/03\/Screenshot-2019-09-10-at-11.12.18.png","json":{"gsma_resources_type":"Video","gsma_resources_thumb":"[22547]","gsma_resources_file":"[]","gsma_resources_multi":null,"gsma_resources_wgr":null,"gsma_resources_video":"138669389","gsma_resources_image":"[]","gsma_resources_url":null,"gsma_resources_date":"19-03-2018","gsma_resources_button":null}},"tags":[],"resource_categories":[8974,8975],"algolia_discover_type":[15361],"class_list":["post-39420","gsma_theme_resources","type-gsma_theme_resources","status-publish","hentry","resource_categories-rcs","resource_categories-resources","algolia_discover_type-resource"],"yoast_head":"\nMWC18 RCS Business Messaging Seminar Recording & Presentations - Networks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_resources\/mwc18-maap-seminar-presentations\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MWC18 RCS Business Messaging Seminar Recording & Presentations\" \/>\n<meta property=\"og:description\" content=\"To watch the full recording of the RCS Business Messaging Seminar at Mobile World Congress 2018, and to download the speakers' presentations, please click here. The world\u2019s most successful ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_resources\/mwc18-maap-seminar-presentations\/\" \/>\n<meta property=\"og:site_name\" content=\"Networks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gsma\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2019\/04\/GSMA_logo_colour_web.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@GSMA\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"MWC18 RCS Business Messaging Seminar Recording & Presentations - Networks","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_resources\/mwc18-maap-seminar-presentations\/","og_locale":"en_GB","og_type":"article","og_title":"MWC18 RCS Business Messaging Seminar Recording & Presentations","og_description":"To watch the full recording of the RCS Business Messaging Seminar at Mobile World Congress 2018, and to download the speakers' presentations, please click here. 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