{"id":39460,"date":"2017-03-24T13:56:42","date_gmt":"2017-03-24T13:56:42","guid":{"rendered":"https:\/\/www.gsma.com\/futurenetworks\/gsma_resources\/messaging-as-a-platform\/"},"modified":"2017-03-24T13:56:42","modified_gmt":"2017-03-24T13:56:42","slug":"messaging-as-a-platform","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_resources\/messaging-as-a-platform\/","title":{"rendered":"Messaging as a Platform: The Operator Opportunity"},"content":{"rendered":"<p>MaaP combines the features of advanced messaging with standardised interfaces to chatbots and plugins that create a richer experience for consumers and allow businesses to realise the application-to-person potential of IP messaging. Chatbot platforms harness artificial intelligence (AI) to mimic human interactions that give consumers access to service providers and brands at their convenience. 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