{"id":39464,"date":"2017-03-01T02:37:21","date_gmt":"2017-03-01T02:37:21","guid":{"rendered":"https:\/\/www.gsma.com\/futurenetworks\/gsma_resources\/rcs-universal-profile-faqs\/"},"modified":"2017-03-01T02:37:21","modified_gmt":"2017-03-01T02:37:21","slug":"rcs-universal-profile-faqs","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_resources\/rcs-universal-profile-faqs\/","title":{"rendered":"RCS & Universal Profile FAQs"},"content":{"rendered":"

Want to know more about the basics of RCS? Read our FAQs<\/p>\n

RCS \u2013 Universal Profile<\/h3>\n

<\/i><\/div>
What is the Universal Profile?<\/div><\/div>

The Universal Profile, due to be published in November 2016, is a globally agreed, single GSMA specification from which Operator advanced communications services are being built. It contains a set of Advanced Calling and Messaging features and agreed enablers for innovation \u2013 such as application to person messaging (chatbots) and conversational commerce (the seamless integration of transactions and messaging), evolving SMS for 6.7 billion consumers. As a result of the Universal Profile, most smartphones will ship with a built-in Advanced Messaging app, so consumers will easily be able to text, chat and share media without having to identify and download which apps their contacts are using.\u00a0Read more.<\/a><\/p>\n

\n<\/div><\/div>

<\/i><\/div>
Why is it important?<\/div><\/div>

It provides clarity and certainty on the technology roadmap for Operators who were planning on deploying Advanced Communications, but delayed due to uncertainty on which technical option to choose. For OEMs it simplifies the build requirements and enables them to work with one model for worldwide deployment and to build Advanced Communications into open market devices. For all Operators and IPXs it simplifies interconnect by reducing technical options. The Universal Profile is also a pre-requisite to getting mobile OS providers such as Google and Apple to make Advanced Communications native in their operating system software. For the GSMA, it ensures the telecoms industry remains at the centre of digital communications by enabling Operators to deliver this exciting new messaging services consistently, quickly, and simply.<\/p>\n<\/div><\/div>

<\/i><\/div>
Who supports the Universal Profile?<\/div><\/div>

The Universal Profile is supported by 56 operators and OEMs as well as 2 OS providers: Google and Microsoft, and the list is growing. For the full list and to add you support\u00a0find out more here<\/a>.<\/p>\n<\/div><\/div>

<\/i><\/div>
What impact will it have, if any, on RCS deployment and take-up?<\/div><\/div>

GSMA expect the Universal Profile to trigger an acceleration in Advanced Communications network deployments. We also expect to see greatly improved device availability and penetration in open market devices (which constitutes 60% of all devices worldwide). This upturn in handset penetration will in-turn drive active user numbers, especially as this service will be in-built to devices.<\/p>\n<\/div><\/div>

<\/i><\/div>
When will it be published?<\/div><\/div>

November 2016.<\/p>\n<\/div><\/div>

<\/i><\/div>
Is it mandatory for Operators?<\/div><\/div>

Operators can choose whether to deploy RCS or not but if they deploy RCS, the Universal Profile will guarantee device availability and interconnection with other operators.<\/p>\n<\/div><\/div>

<\/i><\/div>
When will compliant devices and networks appear?<\/div><\/div>

Operators who have already launched are now planning their migration to the Universal Profile. Interoperability with pre-Universal Profiles will be provided during the transition. We expect the first devices and networks in Q2 2017.<\/p>\n<\/div><\/div>

<\/i><\/div>
What should OEMs do next?<\/div><\/div>

OEMs should participate in the specification development in GSG (Global Specification Group<\/a>) and begin to develop Universal Profile devices. During the transition period, Operators who have already launched will work with OEM\u2019s on their specific requirements for migration to the Universal Profile.<\/p>\n<\/div><\/div>

<\/i><\/div>
What should Operators do next?<\/div><\/div>

Operators launching after Q1 2017 should confirm with equipment vendors and OEMs that they are deploying the Universal Profile. Those launching between now and then should deploy a mature profile with minimal transition needed to Universal Profile such as Crane Priority Release and manage the transition over time. Those who have already deployed should plan their transition to the Universal Profile and work through the details with their OEM and equipment vendors.<\/p>\n<\/div><\/div>

<\/i><\/div>
What is Google\u2019s involvement in the project?<\/div><\/div>

Google’s carrier messaging company Jibe has developed a universal Android client based on the GSMA Universal Profile for RCS. They are also offering a carrier hosted service for Operators to launch and manage RCS services to their customers without deploying an RCS or IMS infrastructure.<\/p>\n

RCS<\/h3>\n

<\/i><\/div>
Does interoperability limit the scope of operator differentiation?<\/div><\/div>
<\/div><\/div>No. SMS and MMS are good examples of successful service enablers that have thrived on the basis of interoperability while encouraging a proliferation of differentiated value-added services. RCS provides core functionality, enabling app development and differentiation, based on underlying interoperability and compatibility, such as instant messaging. Interoperability ensures that core RCS service features will operate seamlessly between users, whichever operator they belong to and whatever mobile phone they have.<\/p>\n<\/div><\/div>
<\/i><\/div>
How do you create a unique proposition for end users?<\/div><\/div>

The compelling strapline for RCS is: \u2018It\u2019s just there and it just works\u2019. RCS gives end users the immediate opportunity to communicate with others in a variety of ways, without requiring installation, registration, etc. Furthermore, rich communications services will boast levels of security and QoS that only operators can provide and there will be no \u2018closed community\u2019 limitations. In other words, RCS will be available to all mobile operator subscribers, independent of handset and users will be made aware of an address book contact\u2019s service capability. RCS provides end users with a frictionless and trustworthy experience that can be enjoyed across networks and borders. Only operators are capable of delivering such a service and it is what today\u2019s end users have come to expect.<\/p>\n<\/div><\/div>

<\/i><\/div>
What infrastructure will operators need to deploy in order to take advantage of RCS?<\/div><\/div>

RCS services are based on the IP-Multimedia Subsystem (IMS), as specified by the 3GPP and adopted by major industry standardisation bodies for mobile and fixed networks. Operators may implement their own IMS solution or can access the services of a hosted solution to provide a pre-IMS or partial-IMS implementation. The hosted solution may be a temporary or permanent solution for the operator.<\/p>\n<\/div><\/div>

<\/i><\/div>
Will RCS interconnect to Online Service Provider (OSP) apps such as Facebook Chat for example?<\/div><\/div>

Example demonstrations from a number of vendors have shown that it is technically possible to achieve integrations between RCS and OSP apps. Such interconnect will be dependent on commercial agreements between operators and OSPs and will be based on similar terms and conditions as interconnect between RCS operators.<\/p>\n<\/div><\/div>

<\/i><\/div>
What is the future roadmap for RCS?<\/div><\/div>

The initial service scope includes one-to-one and one-to-many IM, file share (as a standalone or within a chat session), video sharing within a voice call and service capability discovery. The RCS team recently identified new enhancements and these are currently being reviewed and prioritised for inclusion in a new RCS specification. These enhancements are designed to improve the RCS messaging experience and the availability of RCS services across multiple devices with the same identity. Also proposed is the harmonisation of RCS services with VoLTE). Further innovation in rich communications is also expected through enabling third-party developers to work with RCS APIs to launch new communications services addressing specific segments or markets.<\/p>\n<\/div><\/div>

<\/i><\/div>
Can the RCS client be put on fixed devices such as IMS-registered IP phones and will these interwork with the mobile RCS clients?<\/div><\/div>

An RCS client could be developed to work on IMS-registered IP phones and interworking would be possible if the networks are interconnected.<\/p>\n<\/div><\/div>

<\/i><\/div>
Aren\u2019t the features of RCS inferior to Online Service Provider (OSP) app alternatives? How should operators position themselves to compete with them?<\/div><\/div>

On the contrary, the current feature set, e.g. one-to-one and group chat, image and file sharing of RCS, is competitive with most OSP services. Furthermore, RCS also offers the unique benefits of offering video, image and file share in-call, so that users do not have to switch apps to access these services. RCS also offers service capability discovery, which means that the user can be confident that if they see a service is offered they can be sure it will work. Operators can position their RCS services as easier to discover, install, set up and use and can offer a secure, reliable and private user experience.<\/p>\n<\/div><\/div>

<\/i><\/div>
Since WhatsApp, Viber, Line services etc. are already presented as IP-based apps, what is the added value of RCS?<\/div><\/div>

The key differentiator for RCS is that when natively integrated in the mobile phone or via a downloadable app, no intervention is needed by the user \u2013 \u2018it\u2019s just there\u2019. Furthermore, only relevant and available services are offered to the user thanks to dynamic capability discovery \u2013 \u2018it just works\u2019.<\/p>\n<\/div><\/div>

<\/i><\/div>
What opportunities does an RCS deployment offer an operator?<\/div><\/div>

The opportunity for the operator is to retain its relevance as the primary provider of personal communications services to its customers and reinvigorate its core communications products, by innovating and differentiating versus online service providers with ease of use, ubiquity, interoperability and privacy. New revenue generating services can be developed on the RCS platform and will be discoverable in the right place, in the right context.<\/p>\n<\/div><\/div>

<\/i><\/div>
How can operators monetise RCS-based services? Additional fees or data charging?<\/div><\/div>

There are many ways in which RCS based services can be monetised: charging customers per event for certain services, bundling services into daily, weekly or monthly subscription packages or charging explicitly for data volumes consumed. In some cases, third-party service providers could be charged for the use of rich communications capabilities, e.g. video share or file share in the delivery of their specific services, such as in gaming apps or to enrich customer care services.<\/p>\n<\/div><\/div>

<\/i><\/div>
For an operator with strong on-net effect, Online Service Providers (OSPs) are not currently a major threat and SMS price is already low, does it make sense to launch RCS at this moment? If they do so, isn\u2019t this anticipating the loss of on-net effect?<\/div><\/div>

RCS offers significant opportunities to enrich the consumer\u2019s communications experience now, encouraging them to communicate more and helping to strengthen the mobile operator\u2019s relationship with them. Maintaining the mobile operators\u2019 relevance as the primary provider of communication services will become even more important as competition shifts from the messaging market to the far more valuable voice market. Operators need to act now in order to prepare themselves to effectively compete with third-party service providers who will be able to offer even more competitive mobile VoIP services once high bandwidth, low latency, LTE networks are introduced.<\/p>\n<\/div><\/div>

<\/i><\/div>
What are the costs and timescales to implement RCS?<\/div><\/div>

These are dependent on a number of factors, in particular the current size and status of the operator\u2019s network. For full deployment, there are a variety of architectural options that can be employed to achieve RCS deployment without major upfront investments or complex network integrations. The first commercial RCS networks have been deployed within less than nine months, with RCS Solution taking as little as three months. We can now confirm, given the ecosystem experience and knowledge acquired during these initial deployments, that future implementations have been much faster: LATAM region implemented six country launches within five months with a hosted solution and Sprint the second USA operator to launch RCS services was live with a hosted solution within 12 weeks.<\/p>\n<\/div><\/div>

<\/i><\/div>
What is the market demand for this product? How will RCS compete with Online Service Providers (OSPs)?<\/div><\/div>

The market demand is best demonstrated by the popularity of several OSP services. With the advent of all-IP networks and greater penetration of smartphones, demand for richer communications will grow, yet only operators are able to deliver quality, secure services whose scope is not limited to a specific OEM or OS universe. Complementing this will be service capability, which will guarantee that end users will not have a \u201ctrial and error\u201d experience when attempting to communicate with address book contacts.<\/p>\n<\/div><\/div>

<\/i><\/div>
How does the industry avoid providing a fragmented (and therefore commercially damaging) service to consumers?<\/div><\/div>

The RCS team has approached rich communications from a standards perspective and the focus of the effort has been to create a specification that details an \u201cenabling foundation\u201d upon which third parties can build innovative and feature-rich communications products and services. The GSMA\u2019s approach to rich communications has been to provide and promote (including the use of a Service Mark \u2013 joyn) a common set of tools to developers, OEMs, etc. The rich communications UI experience can be made different across networks and mobile phones, but retains key elements of interoperable capabilities, which will be universally enjoyed by subscribers. Furthermore, the GSMA is working with OMA and key vendors to define the technical specification.<\/p>\n<\/div><\/div>

<\/i><\/div>
Who is the target audience for RCS?<\/div><\/div>

Consumers who wish to stay in touch with friends and family, and capture and exchange rich media with them as events happen. The youth demographic is particularly attracted to the RCS proposition; and Business users who need to exchange multimedia documents and work collaboratively with colleagues.<\/p>\n<\/div><\/div>

<\/i><\/div>
How can the Future Networks project team assist operators in making the decision to commit to RCS?<\/div><\/div>

Both operator and the GSMA\u2019s members of the Future Networks project team welcome the opportunity to assist other operators in their efforts to decide to commit to RCS. Through documentation, content, face-to-face sessions, workshops, C-level briefings, live demos and other methods, the Future Networks team is equipped to inform and convince. Operators considering RCS should not hesitate to contact the Future Networks project team and we look forward to working with you.<\/p>\n<\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"

Want to know more about the basics of RCS? 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