{"id":43560,"date":"2025-03-31T09:47:11","date_gmt":"2025-03-31T08:47:11","guid":{"rendered":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/?post_type=gsma_theme_resources&#038;p=43560"},"modified":"2025-03-31T12:08:58","modified_gmt":"2025-03-31T11:08:58","slug":"mwc25-barcelona-sports-and-entertainment-summit-on-demand","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_resources\/mwc25-barcelona-sports-and-entertainment-summit-on-demand\/","title":{"rendered":"MWC25 Barcelona | Sports and Entertainment Summit On Demand"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-session-description\">Session description<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Explore the Future of Sports, Entertainment, and Gaming<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <strong>2025 Sports and Entertainment Summit<\/strong> took place on <strong>6 March at MWC Barcelona<\/strong>, bringing together industry leaders, innovators, and experts to explore how mobile technology is transforming sports, entertainment, and gaming. From 5G connectivity to AI-driven insights, the summit showcased cutting-edge innovations reshaping fan engagement, venue experiences, and the future of entertainment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To kick off the summit, we hosted the <strong>Connected Industries Networking Reception: Game-Changing Connectivity \u2013 NFL &amp; F1 Innovations in Sports &amp; Entertainment<\/strong> on <strong>5 March<\/strong>. This exclusive event featured thought-provoking presentations from <strong>MatSing<\/strong> and <strong>Ericsson<\/strong>, followed by a <strong>Panel Discussion: Transforming F1 Circuit de Barcelona-Catalunya into a Testbed for Advanced Connectivity<\/strong>.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-watch-on-demand\">Watch on-demand<\/h1>\n\n\n\n<div class=\"wp-block-gsma-video-pod banner_right-img_block gsma-load-hidden\">\n<div class=\"wp-block-group banner_right-img_container\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns banner_right-img_columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column banner_right-img_column_left is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading banner_right-img_title\" id=\"h-game-changing-connectivity-nfl-amp-f1-innovations-in-sports-amp-entertainmen-t\"><strong>Game-Changing Connectivity \u2013 NFL &amp; F1 Innovations in Sports &amp; Entertainmen<\/strong>t<\/h2>\n\n\n\n<p class=\"banner_right-img_blurb wp-block-paragraph\"><strong>Delivering Highest Capacity Connectivity in Sports &amp; Entertainment Venues<\/strong> by Henri Benamou, Director, EMEA, MatSing<br><br><strong>Make it Memorable \u2013 Capitalize on Elevated 5G Customer Experience<\/strong> by Marko Jovanovic, Head of Marketing, Strategy and Insights for Europe and Latam, Ericsson<br><br><strong>Panel Discussion: Transforming F1 Circuit de Barcelona-Catalunya into a Testbed for Advanced Connectivity<\/strong> moderated by <em>Faisal Zia, Technical Director, GSMA Foundry, GSMA<\/em> and joined by guest speakers; <em>Eduard Mart\u00edn, Chief Innovation Officer, Mobile World Capital<\/em>, <em>Ignasi Armengol, General Manager, Fira Circuit<\/em> and <em>Richard Cockle, Head of GSMA Foundry and Connected Industries, GSMA<\/em>. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column banner_right-img_column_right is-layout-flow wp-block-column-is-layout-flow\">                <script src=\"https:\/\/platform.vixyvideo.com\/p\/557\/sp\/55700\/embedIframeJs\/uiconf_id\/23455624\/partner_id\/557\"><\/script>\r\n                <div style=\"padding-bottom: 56.25%; position: relative;\"><div id=\"vixy_player_6a3b45ba38700\" style=\"position:absolute; width:100%; height:100%\"><\/div><\/div>\r\n                <script>\r\n                    kWidget.embed({\r\n                      \"targetId\": \"vixy_player_6a3b45ba38700\",\r\n                      \"wid\": \"_557\",\r\n                      \"uiconf_id\": 23459939,\r\n                      \"flashvars\": {},\r\n                      \"entry_id\": \"0_5ywpa7sd\"\r\n                    });\r\n                <\/script>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-march-2025-agenda\">6 March 2025 &#8211; Agenda<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AM Session<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>10:00 &#8211; 10:30 |<\/strong> Knowledge Partner, Accenture <strong>Panel Discussion: &#8220;The Future of D2C Fan Engagement<\/strong>&#8220;. <em>Moderated by Tobias Sobania, Managing Director, Accenture<\/em><br><\/li>\n\n\n\n<li><strong>10:30 &#8211; 10:45 |<\/strong> Opening Remarks &amp; Industry Insights: <strong>&#8220;Getting amongst it: Monetising sports and entertainment&#8221;<\/strong>.<br><em>Speaker:<\/em> <strong>Tim Hatt, Head of Research, GSMAi<\/strong><br><\/li>\n\n\n\n<li><strong>10:45 &#8211; 11:00 |<\/strong> Keynote: <strong>&#8220;Make it Memorable: Capitalize on Elevated 5G Customer Experience&#8221;.<\/strong><br><em>Speaker:<\/em> <strong>Marko Jovanovic, Head of Marketing, Strategy, and Insights for Europe and Latam, Ericsson<\/strong><br><\/li>\n\n\n\n<li><strong>11:00 &#8211; 11:30 |<\/strong> Panel Discussion: <strong>&#8220;How Mobile Tech is Transforming the Sport and Entertainment Vertical&#8221;<\/strong>. <em>Moderated by Roy Chua, Founder and Principal<\/em>, <em>AvidThink<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PM Session<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>12:30 \u2013 12:50 |<\/strong> Keynote: <strong>&#8220;Mobile Fan Experience: Turning Passion into Business Intelligence&#8221;<\/strong>.<br><em>Speaker:<\/em> <strong>Vladimir Liulka, Founder &amp; CEO, Blocksport<\/strong><br><\/li>\n\n\n\n<li><strong>12:50 \u2013 13:20 |<\/strong> Panel Discussion: <strong>&#8220;Immersive and Emerging Technologies Reshaping the Sports and Entertainment Landscape&#8221;<\/strong>. <em>Moderated by Faisal Zia, Technical Director, GSMA Foundry<\/em>, <em>GSMA<\/em><br><\/li>\n\n\n\n<li><strong>13:20 \u2013 13:50 |<\/strong> Panel Discussion: <strong>&#8220;Bundling Is The Game &#8211; How Telcos Power Sports &amp; Entertainment Subscriptions&#8221;<\/strong>. <em>Moderated by Anil Malhotra, Chief Marketing Officer &amp; Co-Founder, Bango<\/em><br><\/li>\n\n\n\n<li><strong>13:50 |<\/strong> Closing Remarks by Faisal Zia<br><\/li>\n\n\n\n<li><strong>14:00 |<\/strong> Event Close<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-watch-on-demand-0\">Watch on-demand<\/h1>\n\n\n\n<div class=\"wp-block-gsma-video-pod banner_right-img_block gsma-load-hidden\">\n<div class=\"wp-block-group banner_right-img_container\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns banner_right-img_columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column banner_right-img_column_left is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading banner_right-img_title\" id=\"h-the-future-of-d2c-fan-engagement\">The Future of D2C Fan Engagement<\/h2>\n\n\n\n<p class=\"banner_right-img_blurb wp-block-paragraph\">Discover how <strong>data-driven personalization<\/strong> and <strong>innovative partnerships<\/strong> are transforming fan experiences in sports and entertainment. Learn how leading organizations keep fans engaged <strong>on and off the field<\/strong> and navigate the evolving <strong>D2C landscape<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column banner_right-img_column_right is-layout-flow wp-block-column-is-layout-flow\">                <script src=\"https:\/\/platform.vixyvideo.com\/p\/557\/sp\/55700\/embedIframeJs\/uiconf_id\/23455624\/partner_id\/557\"><\/script>\r\n                <div style=\"padding-bottom: 56.25%; position: relative;\"><div id=\"vixy_player_6a3b45ba38731\" style=\"position:absolute; width:100%; height:100%\"><\/div><\/div>\r\n                <script>\r\n                    kWidget.embed({\r\n                      \"targetId\": \"vixy_player_6a3b45ba38731\",\r\n                      \"wid\": \"_557\",\r\n                      \"uiconf_id\": 23459939,\r\n                      \"flashvars\": {},\r\n                      \"entry_id\": \"0_uwxnr6lx\"\r\n                    });\r\n                <\/script>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-gsma-video-pod banner_right-img_block gsma-load-hidden copy-right\">\n<div class=\"wp-block-group banner_right-img_container\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns banner_right-img_columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column banner_right-img_column_left is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading banner_right-img_title\" id=\"h-how-mobile-tech-is-transforming-the-sport-and-entertainment-vertical\">How Mobile Tech is Transforming the Sport and Entertainment Vertical<\/h2>\n\n\n\n<p class=\"banner_right-img_blurb wp-block-paragraph\">The <strong>morning session<\/strong> at the <strong>2025 Sports and Entertainment Summit<\/strong> explored how <strong>mobile innovation<\/strong> is transforming the industry. <strong>Tim Hatt, Head of Research at GSMAi<\/strong>, shared key industry insights, followed by a keynote from <strong>Marko Jovanovic, Head of Marketing, Strategy &amp; Insights at Ericsson<\/strong>, on cutting-edge connectivity. A panel discussion, moderated by <strong>Roy Chua (AvidThink)<\/strong>, featured insights from <strong>Leo Matytsine (MatSing), Tuula Tomminen (Nokia), and Mahmoud ElSakhawy (Rakuten Mobile)<\/strong> on <strong>5G, AI, and data-driven strategies<\/strong> shaping the future of fan engagement.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column banner_right-img_column_right is-layout-flow wp-block-column-is-layout-flow\">                <script src=\"https:\/\/platform.vixyvideo.com\/p\/557\/sp\/55700\/embedIframeJs\/uiconf_id\/23455624\/partner_id\/557\"><\/script>\r\n                <div style=\"padding-bottom: 56.25%; position: relative;\"><div id=\"vixy_player_6a3b45ba3874e\" style=\"position:absolute; width:100%; height:100%\"><\/div><\/div>\r\n                <script>\r\n                    kWidget.embed({\r\n                      \"targetId\": \"vixy_player_6a3b45ba3874e\",\r\n                      \"wid\": \"_557\",\r\n                      \"uiconf_id\": 23459939,\r\n                      \"flashvars\": {},\r\n                      \"entry_id\": \"0_vrojyo0c\"\r\n                    });\r\n                <\/script>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8022-2-900x600.jpg\" alt=\"Four people are seated on stage in a panel discussion at the MWC25 Sports and Entertainment Summit. They sit in modern chairs against a backdrop showcasing names and logos. The person on the far right gestures animatedly, while bottles of water rest on the floor at this professional conference.\" class=\"wp-image-44005 size-full\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8022-2-900x600.jpg 900w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8022-2-500x333.jpg 500w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8022-2-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8022-2-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8022-2-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><strong>Read this insightful article by Roy Chua<\/strong>, Founder and Principal of AvidThink, titled <a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_resources\/mobile-technology-transforming-the-sports-and-entertainment-landscape-insights-from-mwc-2025\/\"><em>&#8220;Mobile Technology Transforming the Sports and Entertainment Landscape: Insights from MWC 2025&#8221;<\/em>.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Roy shares his expert take on how mobile innovation is reshaping fan experiences and redefining the future of entertainment. Don\u2019t miss his perspective on where the industry is headed!<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-download-slides-below\">Download Slides Below<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-gsma-image-tiles-2 image-tiles-2-block gsma-load-hidden\">\n<div class=\"wp-block-group image-tile_container gsma-load-hidden\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns image-tile_columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column image-tile_column_left is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover is-light image-tile_cover\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#8776a3\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" class=\"wp-block-cover__image-background wp-image-43568\" alt=\"Keynote: &quot;Make it Memorable: Capitalize on Elevated 5G Customer Experience&quot;.\nSpeaker: Marko Jovanovic, Head of Marketing, Strategy, and Insights for Europe and Latam, Ericsson\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7853-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7853-scaled.jpg 2560w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7853-500x333.jpg 500w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7853-900x600.jpg 900w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7853-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7853-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7853-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:215px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-button image-tile_button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/Fan-Experience_Marko-Jovanovic_Ericsson.pdf\">Make It Memorable: Capitalize on Elevated 5G Customer Experience,<br>Marko Jovanovic, Ericsson<\/a><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column image-tile_column_right is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover image-tile_cover\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#483e88\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" class=\"wp-block-cover__image-background wp-image-43570\" alt=\"Opening Remarks &amp; Industry Insights: &quot;Getting amongst it: Monetising sports and entertainment&quot;.\nSpeaker: Tim Hatt, Head of Research, GSMAi\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7718-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7718-scaled.jpg 2560w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7718-500x333.jpg 500w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7718-900x600.jpg 900w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7718-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7718-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7718-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:211px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-button image-tile_button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/MWC_Tim-Hatt_GSMAi_Getting-Amongst-It.pdf\">Getting Amongst It: Monetising Sports and Entertainment, Tim Hatt, GSMAi<\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-gsma-video-pod banner_right-img_block gsma-load-hidden\">\n<div class=\"wp-block-group banner_right-img_container\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns banner_right-img_columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column banner_right-img_column_left is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading banner_right-img_title\" id=\"h-immersive-experiences-the-convergence-of-sports-entertainment-and-gaming\">Immersive Experiences &#8211; The Convergence of Sports, Entertainment and Gaming<\/h2>\n\n\n\n<p class=\"banner_right-img_blurb wp-block-paragraph\">The <strong>afternoon session<\/strong> explored how <strong>XR, AI, cloud gaming, and cross-platform experiences<\/strong> are transforming fan engagement across sports, entertainment, and gaming. <strong>Vladimir Liulka, CEO and Founder of Blocksport<\/strong> shared insights on mobile Superapps and data-driven fan engagement, followed by the panel <strong>&#8220;Immersive and Emerging Technologies Reshaping the Sports and Entertainment Landscape,&#8221;<\/strong> moderated by <strong>Faisal Zia (GSMA)<\/strong>. Panellists <strong>Marko Jovanovic (Ericsson), Samir Ceric (Blocksport), and Barry Dubovsky (Mondia)<\/strong> discussed how innovation is shaping the future of fan experiences. The session closed with insights on <strong>telco-driven sports and entertainment subscriptions<\/strong>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column banner_right-img_column_right is-layout-flow wp-block-column-is-layout-flow\">                <script src=\"https:\/\/platform.vixyvideo.com\/p\/557\/sp\/55700\/embedIframeJs\/uiconf_id\/23455624\/partner_id\/557\"><\/script>\r\n                <div style=\"padding-bottom: 56.25%; position: relative;\"><div id=\"vixy_player_6a3b45ba38765\" style=\"position:absolute; width:100%; height:100%\"><\/div><\/div>\r\n                <script>\r\n                    kWidget.embed({\r\n                      \"targetId\": \"vixy_player_6a3b45ba38765\",\r\n                      \"wid\": \"_557\",\r\n                      \"uiconf_id\": 23459939,\r\n                      \"flashvars\": {},\r\n                      \"entry_id\": \"0_4oyvr9b6\"\r\n                    });\r\n                <\/script>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-gsma-video-pod banner_right-img_block gsma-load-hidden\">\n<div class=\"wp-block-group banner_right-img_container gsma-load-hidden is-nowrap is-layout-flex wp-container-core-group-is-layout-8f761849 wp-block-group-is-layout-flex\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover image-tile_cover\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#5a5094\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" class=\"wp-block-cover__image-background wp-image-43590\" alt=\"\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8121-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8121-scaled.jpg 2560w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8121-500x333.jpg 500w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8121-900x600.jpg 900w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8121-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8121-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8121-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:215px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-button image-tile_button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/Mobile-Fan-Experience-Vladimir-Liulka-Blocksport.pdf\">Make It Memorable: Capitalize on Elevated 5G Customer Experience, <br>Vladimir Liulka, Blocksport<\/a><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-gsma-video-pod banner_right-img_block gsma-load-hidden\">\n<div class=\"wp-block-group banner_right-img_container\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns banner_right-img_columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column banner_right-img_column_left is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading banner_right-img_title\" id=\"h-bundling-is-the-game-how-telcos-power-sports-amp-entertainment-subscriptions\"><strong>Bundling Is The Game &#8211; How Telcos Power Sports &amp; Entertainment Subscriptions<\/strong><\/h2>\n\n\n\n<p class=\"banner_right-img_blurb wp-block-paragraph\">As streaming giants like Amazon Prime Video and YouTube invest in live sports, the intersection of mobile technology, sports, and entertainment is reshaping how fans access their favourite content. From Champions League to NFL Thursday Night Football, bundling is emerging as a key strategy, with telcos playing a pivotal role in delivering these experiences.<br>Join Bango, Amazon, and YouTube to explore exclusive first-party data on subscribers, revealing spending behaviours, subscription patterns, and the growing importance of telco channels in driving reach and retention. This session dives into the transformative power of telco-led bundling and its impact on the future of sports and entertainment.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column banner_right-img_column_right is-layout-flow wp-block-column-is-layout-flow\">                <script src=\"https:\/\/platform.vixyvideo.com\/p\/557\/sp\/55700\/embedIframeJs\/uiconf_id\/23455624\/partner_id\/557\"><\/script>\r\n                <div style=\"padding-bottom: 56.25%; position: relative;\"><div id=\"vixy_player_6a3b45ba3877d\" style=\"position:absolute; width:100%; height:100%\"><\/div><\/div>\r\n                <script>\r\n                    kWidget.embed({\r\n                      \"targetId\": \"vixy_player_6a3b45ba3877d\",\r\n                      \"wid\": \"_557\",\r\n                      \"uiconf_id\": 23459939,\r\n                      \"flashvars\": {},\r\n                      \"entry_id\": \"0_5av5448n\"\r\n                    });\r\n                <\/script>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\"><strong>Gallery <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"43951\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7451-1-900x600.jpg\" alt=\"MWC25 Sports and Entertainment Summit\" class=\"wp-image-43951\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7451-1-900x600.jpg 900w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7451-1-500x333.jpg 500w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7451-1-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7451-1-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7451-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" data-id=\"43911\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7567-scaled.jpg\" alt=\"MWC25 Sports and Entertainment Summit Accenture\" class=\"wp-image-43911\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"43954\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8042-1-900x600.jpg\" alt=\"A person with red hair and glasses is MWC25 Sports and Entertainment Summit\" class=\"wp-image-43954\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8042-1-900x600.jpg 900w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8042-1-500x333.jpg 500w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8042-1-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8042-1-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8042-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"43969\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8418-900x600.jpg\" alt=\"MWC25 Sports and Entertainment Summit\" class=\"wp-image-43969\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8418-900x600.jpg 900w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8418-500x333.jpg 500w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8418-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8418-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8418-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" data-id=\"43958\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8743-1-scaled.jpg\" alt=\"MWC25 Sports and Entertainment Summit \" class=\"wp-image-43958\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8743-1-scaled.jpg 2560w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8743-1-500x333.jpg 500w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8743-1-900x600.jpg 900w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8743-1-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8743-1-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8743-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"43956\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7741-1-900x600.jpg\" alt=\"MWC25 Sports and Entertainment Summit\" class=\"wp-image-43956\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7741-1-900x600.jpg 900w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7741-1-500x333.jpg 500w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7741-1-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7741-1-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7741-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"43933\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8370-900x600.jpg\" alt=\"MWC25 Sports and Entertainment Summit Blocksport\" class=\"wp-image-43933\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8370-900x600.jpg 900w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8370-500x333.jpg 500w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8370-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8370-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8370-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"43966\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8815-900x600.jpg\" alt=\"MWC25 Sports and Entertainment Summit\" class=\"wp-image-43966\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8815-900x600.jpg 900w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8815-500x333.jpg 500w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8815-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8815-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8815-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"43961\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8819-1-900x600.jpg\" alt=\"MWC25 Sports and Entertainment Summit\" class=\"wp-image-43961\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8819-1-900x600.jpg 900w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8819-1-500x333.jpg 500w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8819-1-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8819-1-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8819-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"43963\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7994-900x600.jpg\" alt=\"MWC25 Sports and Entertainment Summit\" class=\"wp-image-43963\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7994-900x600.jpg 900w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7994-500x333.jpg 500w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7994-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7994-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7994-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"43964\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8128-4-900x600.jpg\" alt=\"MWC25 Sports and Entertainment Summit\" class=\"wp-image-43964\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8128-4-900x600.jpg 900w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8128-4-500x333.jpg 500w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8128-4-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8128-4-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8128-4-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"43965\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8270-900x600.jpg\" alt=\"MWC25 Sports and Entertainment Summit\" class=\"wp-image-43965\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8270-900x600.jpg 900w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8270-500x333.jpg 500w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8270-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8270-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8270-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"43970\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7979-900x600.jpg\" alt=\"MWC25 Sports and Entertainment Summit\" class=\"wp-image-43970\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7979-900x600.jpg 900w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7979-500x333.jpg 500w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7979-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7979-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7979-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"43960\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8446-900x600.jpg\" alt=\"MWC25 Sports and Entertainment Summit\" class=\"wp-image-43960\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8446-900x600.jpg 900w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8446-500x333.jpg 500w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8446-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8446-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8446-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"43967\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7965-1-900x600.jpg\" alt=\"MWC25 Sports and Entertainment Summit\" class=\"wp-image-43967\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7965-1-900x600.jpg 900w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7965-1-500x333.jpg 500w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7965-1-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7965-1-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7965-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"43931\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8312-900x600.jpg\" alt=\"Faisal Zia GSMA moderating panel at MWC 2025 Sports and Entertainment Summit\" class=\"wp-image-43931\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8312-900x600.jpg 900w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8312-500x333.jpg 500w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8312-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8312-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"43925\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8492-900x600.jpg\" alt=\"MWC25 Sports and Entertainment Summit\" class=\"wp-image-43925\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8492-900x600.jpg 900w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8492-500x333.jpg 500w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8492-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8492-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_8492-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"43930\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7612-900x600.jpg\" alt=\"Accenture moderating panel at MWC 2025 Sports and Entertainment Summit\" class=\"wp-image-43930\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7612-900x600.jpg 900w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7612-500x333.jpg 500w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7612-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7612-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"43971\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7851-900x600.jpg\" alt=\"MWC Sports and Entertainment Summit\" class=\"wp-image-43971\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7851-900x600.jpg 900w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7851-500x333.jpg 500w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7851-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7851-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7851-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"43972\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7737-900x600.jpg\" alt=\"MWC25 Sports and Entertainment Summit\" class=\"wp-image-43972\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7737-900x600.jpg 900w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7737-500x333.jpg 500w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7737-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7737-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7737-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"43973\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7742-900x600.jpg\" alt=\"MWC Sports and Entertainment Summit\" class=\"wp-image-43973\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7742-900x600.jpg 900w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7742-500x333.jpg 500w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7742-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7742-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7742-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"43974\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7841-900x600.jpg\" alt=\"MWC 2025 Sports and Entertainment Summit\" class=\"wp-image-43974\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7841-900x600.jpg 900w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7841-500x333.jpg 500w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7841-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7841-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7841-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"43975\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7825-900x600.jpg\" alt=\"MWC 2025 Sports and Entertainment Summit\" class=\"wp-image-43975\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7825-900x600.jpg 900w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7825-500x333.jpg 500w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7825-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7825-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7825-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"43976\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7808-900x600.jpg\" alt=\"MWC 2025 Sports and Entertainment Summit\" class=\"wp-image-43976\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7808-900x600.jpg 900w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7808-500x333.jpg 500w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7808-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7808-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7808-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"43984\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7791-900x600.jpg\" alt=\"Keynote by Marko Jovanovic, Head of Marketing, Strategy and Insights for Europe and Latam, Ericsson\" class=\"wp-image-43984\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7791-900x600.jpg 900w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7791-500x333.jpg 500w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7791-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7791-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/FC__7791-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"43977\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7899-1-900x600.jpg\" alt=\"Roy Chua, AvidThink\" class=\"wp-image-43977\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7899-1-900x600.jpg 900w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7899-1-500x333.jpg 500w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7899-1-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7899-1-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7899-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"600\" data-id=\"43985\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7475-1-900x600.jpg\" alt=\"MWC Sports and Entertainment Summit\" class=\"wp-image-43985\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7475-1-900x600.jpg 900w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7475-1-500x333.jpg 500w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7475-1-768x512.jpg 768w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7475-1-1536x1024.jpg 1536w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7475-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Session description Explore the Future of Sports, Entertainment, and Gaming The 2025 Sports and Entertainment Summit took place on 6 March at MWC Barcelona, bringing together industry leaders, innovators, and experts to explore how mobile technology is transforming sports, entertainment, and gaming. From 5G connectivity to AI-driven insights, the summit showcased cutting-edge innovations reshaping fan [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":43612,"template":"","meta":{"image":null,"json":{"gsma_resources_type":"0","gsma_resources_thumb":"null","gsma_resources_file":"null","gsma_resources_multi":null,"gsma_resources_wgr":null,"gsma_resources_video":"","gsma_resources_image":"null","gsma_resources_url":"","gsma_resources_date":"","gsma_resources_button":""}},"tags":[],"resource_categories":[],"algolia_discover_type":[],"class_list":["post-43560","gsma_theme_resources","type-gsma_theme_resources","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MWC25 Barcelona | Sports and Entertainment Summit On Demand - Networks<\/title>\n<meta name=\"description\" content=\"Explore the future of sports, entertainment, and gaming at MWC 2025 in Barcelona. Watch on-demand sessions featuring 5G, AI, and immersive fan engagement innovations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_resources\/mwc25-barcelona-sports-and-entertainment-summit-on-demand\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MWC25 Barcelona | Sports and Entertainment Summit On Demand\" \/>\n<meta property=\"og:description\" content=\"Explore the future of sports, entertainment, and gaming at MWC 2025 in Barcelona. Watch on-demand sessions featuring 5G, AI, and immersive fan engagement innovations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/gsma_resources\/mwc25-barcelona-sports-and-entertainment-summit-on-demand\/\" \/>\n<meta property=\"og:site_name\" content=\"Networks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gsma\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-31T11:08:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/03\/VIR_7463-scaled-e1742817134761.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2266\" \/>\n\t<meta property=\"og:image:height\" content=\"1408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@GSMA\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"MWC25 Barcelona | Sports and Entertainment Summit On Demand - Networks","description":"Explore the future of sports, entertainment, and gaming at MWC 2025 in Barcelona. 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