{"id":10950,"date":"2017-09-08T11:22:07","date_gmt":"2017-09-08T10:22:07","guid":{"rendered":"https:\/\/www.gsma.com\/futurenetworks\/?page_id=10950"},"modified":"2020-07-01T11:16:18","modified_gmt":"2020-07-01T10:16:18","slug":"rcs-business-messaging-labs","status":"publish","type":"page","link":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/rcs\/rcs-business-messaging-labs\/","title":{"rendered":"RCS Business Messaging Labs"},"content":{"rendered":"<h1>RCS Business Messaging Labs<\/h1>\n<table style=\"background: none;\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"border-left: 7px solid #de002b;\"><span style=\"color: grey; font-size: 25px; font-weight: 500; font-style: italic; line-height: 1.25em;\">Bringing together leading stakeholders in the messaging industry to discuss the operational and commercial requirements enabling RCS to become the industry&#8217;s leading business messaging platform<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div style=\"height: 5em;\"><\/div>\n<p>Attending a GSMA RCS Business Messaging Lab enables you to contribute to the future of business messaging, hear about the impressive results achieved with RCS and experience the latest brand campaigns.<\/p>\n<p>Networking is a significant part of the Lab series, and many of our attendees have made meaningful business connections. You will meet aggregators, technology partners, operators and platform developers helping you to build strong relationships within the RCS ecosystem.<\/p>\n<p>With the commercial launch of RCS Business Messaging, the ecosystem is working together to realise the estimated value of $75 billion by 2021.<\/p>\n<p><!--\n\n[faq question=\"Lab Experience Videos\" colour=\"grey\"]\n[videos category=\"rcs-business-messaging-labs\"]\n[\/faq]\n\n[faq question=\"Types of Labs\" colour=\"grey\"]\n\n<strong>GSMA RCS Business Messaging Awareness Lab<\/strong>\n\nAwareness Labs inform companies that are new to RCS. The purpose of these Labs is to provide individuals with an understanding of the Operator RCS service, the GSMA Universal Profile standard, the RCS Ecosystem (Operators, Brands, Technology Companies and Marketing Companies), RCS global deployment, handset adoption, customer experience, brand trials, commercial models and privacy, and security and trust. The Awareness Lab is open to both members and non-members.\n\n<strong>GSMA RCS Business Messaging Innovators Lab<\/strong>\n\nInnovators Labs are of interest companies engaged with RCS. These Labs enable companies and individuals to contribute to the future of Messaging to ensure RCS becomes an industry-leading business messaging platform by sharing, identifying and resolving issues. The Innovators Lab is for GSMA members only.\n\n<strong>GSMA RCS Business Messaging Thought Leaders Lab<\/strong>\n\nRCS Thought Leaders Labs are exclusive events for companies and individuals who are leading the way in the discussions, trials, and global roll-out of RCS technology. The purpose of these Labs is to set the strategic plan of Messaging for the year ahead, to have in-depth discussions about the challenges &amp; opportunities to ensure industry alignment to continue the strong momentum of RCS deployments around the world.\n[\/faq]\n\n--><\/p>\n<div style=\"height: 5em;\"><\/div>\n<h4>Future Labs<\/h4>\n<p><!-- \n\n<h6 style=\"text-align: right;\"><a href=\"https:\/\/www.gsma.com\/futurenetworks\/digest\/rcs-business-messaging-labs-past-events\/\">View Past Events<\/a><\/h6>\n\n --><br \/>\nno planned events<br \/>\n<!--\n\n\n<table style=\"height: 100%;\" border=\"0\" width=\"599\" cellspacing=\"0\" cellpadding=\"0\">\n\n\n<tbody>\n\n\n<tr>\n\n\n<td style=\"background: #252629; color: #ffffff; width: 10%;\"><\/td>\n\n\n\n\n<td style=\"background: #252629; color: #ffffff; width: 23%;\"><strong>Location<\/strong><\/td>\n\n\n\n\n<td style=\"background: #252629; color: #ffffff; width: 18.4006%;\">Date<\/td>\n\n\n\n\n<td style=\"background: #252629; color: #ffffff; width: 15.5994%;\">Time<\/td>\n\n\n\n\n<td style=\"background: #252629; color: #ffffff; width: 15.5994%;\">Type<\/td>\n\n\n<\/tr>\n\n\n\n\n<tr>\n\n\n<td style=\"background: #ffffff; color: #000000; width: 10%;\"><b>#31<\/b><\/td>\n\n\n\n\n<td style=\"background: #ffffff; color: #000000; width: 23%;\"><a href=\"https:\/\/www.gsma.com\/futurenetworks\/events\/m360-kuala-lumpur-rcs-lab\/\"><strong>Kuala Lumpur, Malaysia (M360 Digital Societies)<\/strong><\/a><\/td>\n\n\n\n\n<td style=\"background: #ffffff; color: #000000; width: 18.4006%;\">Wed, 21 Oct 2020<\/td>\n\n\n\n\n<td style=\"background: #ffffff; color: #000000; width: 15.5994%;\">11:00-17:30<\/td>\n\n\n\n\n<td style=\"background: #ffffff; color: #000000; width: 15.5994%;\">Awareness<\/td>\n\n\n<\/tr>\n\n\n\n\n<tr>\n\n\n<td style=\"background: #dedede; color: #000000; width: 10%;\"><b>#32<\/b><\/td>\n\n\n\n\n<td style=\"background: #dedede; color: #000000; width: 23%;\"><a href=\"https:\/\/www.gsma.com\/futurenetworks\/events\/m360-latam-rcs-lab\/\"><strong>Mexico City, Mexico (M360 LATAM)<\/strong><\/a><\/td>\n\n\n\n\n<td style=\"background: #dedede; color: #000000; width: 18.4006%;\">Wed, 02 Dec 2020<\/td>\n\n\n\n\n<td style=\"background: #dedede; color: #000000; width: 15.5994%;\">10:00-17:00<\/td>\n\n\n\n\n<td style=\"background: #dedede; color: #000000; width: 15.5994%;\">Awareness<\/td>\n\n\n<\/tr>\n\n\n\n\n<tr>\n\n\n<td style=\"background: #ffffff; color: #000000; width: 10%;\"><b>#33<\/b><\/td>\n\n\n\n\n<td style=\"background: #ffffff; color: #000000; width: 23%;\"><strong>Barcelona, Spain (MWC21)<\/strong><\/td>\n\n\n\n\n<td style=\"background: #ffffff; color: #000000; width: 18.4006%;\">Feb 2021<\/td>\n\n\n\n\n<td style=\"background: #ffffff; color: #000000; width: 15.5994%;\">10:00-17:00<\/td>\n\n\n\n\n<td style=\"background: #ffffff; color: #000000; width: 15.5994%;\">Awareness<\/td>\n\n\n<\/tr>\n\n\n<\/tbody>\n\n\n<\/table>\n\n\n--><\/p>\n<hr \/>\n<div style=\"height: 5em;\"><\/div>\n<h4>RCS Seminars<\/h4>\n<p>no planned events<br \/>\n<!--\n\n\n<table style=\"height: 100%;\" border=\"0\" width=\"599\" cellspacing=\"0\" cellpadding=\"0\">\n\n\n<tbody>\n\n\n<tr>\n\n\n<td style=\"background: #252629; color: #ffffff; width: 10%;\"><\/td>\n\n\n\n\n<td style=\"background: #252629; color: #ffffff; width: 23%;\"><strong>Location<\/strong><\/td>\n\n\n\n\n<td style=\"background: #252629; color: #ffffff; width: 18.4006%;\">Date<\/td>\n\n\n\n\n<td style=\"background: #252629; color: #ffffff; width: 15.5994%;\">Time<\/td>\n\n\n\n\n<td style=\"background: #252629; color: #ffffff; width: 15.5994%;\">Type<\/td>\n\n\n<\/tr>\n\n\n\n\n<tr>\n\n\n<td style=\"background: #ffffff; color: #000000; width: 10%;\"><b>#1<\/b><\/td>\n\n\n\n\n<td style=\"background: #ffffff; color: #000000; width: 23%;\"><a href=\"https:\/\/www.gsma.com\/futurenetworks\/events\/rcs-seminar-mwcla\/\"><strong>RCS Business Messaging Seminar: Intelligent Messaging, Limitless Possibilities<\/strong><\/a>\n\nLos Angeles, United States (MWC20)<\/td>\n\n\n\n\n<td style=\"background: #ffffff; color: #000000; width: 18.4006%;\">Oct 2020<\/td>\n\n\n\n\n<td style=\"background: #ffffff; color: #000000; width: 15.5994%;\">TBC<\/td>\n\n\n\n\n<td style=\"background: #ffffff; color: #000000; width: 15.5994%;\">Seminar<\/td>\n\n\n<\/tr>\n\n\n\n\n<tr>\n\n\n<td style=\"background: #dedede; color: #000000; width: 10%;\"><b>#2<\/b><\/td>\n\n\n\n\n<td style=\"background: #dedede; color: #000000; width: 23%;\"><strong>Barcelona, Spain (MWC21)<\/strong><\/td>\n\n\n\n\n<td style=\"background: #dedede; color: #000000; width: 18.4006%;\">Feb 2021<\/td>\n\n\n\n\n<td style=\"background: #dedede; color: #000000; width: 15.5994%;\">TBC<\/td>\n\n\n\n\n<td style=\"background: #dedede; color: #000000; width: 15.5994%;\">Seminar<\/td>\n\n\n<\/tr>\n\n\n<\/tbody>\n\n\n<\/table>\n\n\n--><\/p>\n<hr \/>\n<p><!-- Interested in sponsoring a GSMA RCS Business Messaging Lab or Seminar?\n\n[button link=\"mailto:futurenetworks@gsma.com\" text=\"Contact Us\" newtab=\"no\"]\n\n&nbsp;\n\n\n<div style=\"background-color: #f2f2f2;\">\n\n\n<h5>Register for a Lab<\/h5>\n\n\n[formassembly formid=\"191\" server=\"https:\/\/gsma.tfaforms.net\"]\n\n<\/div>\n\n\n--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The GSMA RCS Business Messaging Labs bring together leading stakeholders to discuss the requirements that will enable RCS to become an industry-leading business messaging platform.<\/p>\n","protected":false},"author":8,"featured_media":23637,"parent":10924,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","footnotes":""},"tags":[],"class_list":["post-10950","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>RCS Business Messaging Labs - Networks<\/title>\n<meta name=\"description\" content=\"GSMA RCS Business Messaging Labs bring together leading stakeholders to discuss the requirements that will enable RCS to become an industry-leading business messaging platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/rcs\/rcs-business-messaging-labs\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RCS Business Messaging Labs\" \/>\n<meta property=\"og:description\" content=\"GSMA RCS Business Messaging Labs bring together leading stakeholders to discuss the requirements that will enable RCS to become an industry-leading business messaging platform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/rcs\/rcs-business-messaging-labs\/\" \/>\n<meta property=\"og:site_name\" content=\"Networks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gsma\/\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-01T10:16:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2019\/09\/business.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@GSMA\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"RCS Business Messaging Labs - Networks","description":"GSMA RCS Business Messaging Labs bring together leading stakeholders to discuss the requirements that will enable RCS to become an industry-leading business messaging platform.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/rcs\/rcs-business-messaging-labs\/","og_locale":"en_GB","og_type":"article","og_title":"RCS Business Messaging Labs","og_description":"GSMA RCS Business Messaging Labs bring together leading stakeholders to discuss the requirements that will enable RCS to become an industry-leading business messaging platform.","og_url":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/rcs\/rcs-business-messaging-labs\/","og_site_name":"Networks","article_publisher":"https:\/\/www.facebook.com\/gsma\/","article_modified_time":"2020-07-01T10:16:18+00:00","og_image":[{"width":900,"height":300,"url":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2019\/09\/business.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@GSMA","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/rcs\/rcs-business-messaging-labs\/","url":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/rcs\/rcs-business-messaging-labs\/","name":"RCS Business Messaging Labs - Networks","isPartOf":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/rcs\/rcs-business-messaging-labs\/#primaryimage"},"image":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/rcs\/rcs-business-messaging-labs\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2019\/09\/business.jpg","datePublished":"2017-09-08T10:22:07+00:00","dateModified":"2020-07-01T10:16:18+00:00","description":"GSMA RCS Business Messaging Labs bring together leading stakeholders to discuss the requirements that will enable RCS to become an industry-leading business messaging platform.","breadcrumb":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/rcs\/rcs-business-messaging-labs\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/rcs\/rcs-business-messaging-labs\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/rcs\/rcs-business-messaging-labs\/#primaryimage","url":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2019\/09\/business.jpg","contentUrl":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2019\/09\/business.jpg","width":900,"height":300,"caption":"A group of four people in business attire is seated at a table, appearing engaged and smiling, suggesting a positive atmosphere. RCS technology is likely under discussion as the focus settles on a man with glasses and gray hair. The blurred background reveals two men and one woman partially visible."},{"@type":"BreadcrumbList","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/rcs\/rcs-business-messaging-labs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/"},{"@type":"ListItem","position":2,"name":"Rich Communication Services","item":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/rcs\/"},{"@type":"ListItem","position":3,"name":"RCS Business Messaging Labs"}]},{"@type":"WebSite","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/#website","url":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/","name":"Networks","description":"","publisher":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/#organization","name":"GSMA","url":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/#\/schema\/logo\/image\/","url":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/01\/GSMA-Logo-Red-RGB_square.jpg","contentUrl":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/01\/GSMA-Logo-Red-RGB_square.jpg","width":600,"height":600,"caption":"GSMA"},"image":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/gsma\/","https:\/\/x.com\/GSMA","https:\/\/www.instagram.com\/gsmaonline\/","https:\/\/www.linkedin.com\/company\/gsma","https:\/\/www.youtube.com\/user\/GSMAOnline","https:\/\/en.wikipedia.org\/wiki\/GSMA"]}]}},"_links":{"self":[{"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/pages\/10950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/comments?post=10950"}],"version-history":[{"count":359,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/pages\/10950\/revisions"}],"predecessor-version":[{"id":26388,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/pages\/10950\/revisions\/26388"}],"up":[{"embeddable":true,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/pages\/10924"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/media\/23637"}],"wp:attachment":[{"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/media?parent=10950"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/tags?post=10950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}