{"id":12544,"date":"2018-01-26T15:51:03","date_gmt":"2018-01-26T15:51:03","guid":{"rendered":"https:\/\/www.gsma.com\/futurenetworks\/?page_id=12544"},"modified":"2025-01-07T09:03:28","modified_gmt":"2025-01-07T09:03:28","slug":"rcs-brand-communications","status":"publish","type":"page","link":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/rcs-brand-communications\/","title":{"rendered":"Rich Communications Services (RCS):<br> The Future of Brand Communications"},"content":{"rendered":"<p><strong>Now a commercial reality, RCS is the future of brand communications, and offers exciting opportunities for brands to create richer conversations with their customers, not to mention the huge economic benefits this platform will bring.<\/strong><\/p>\n<p>Take a look at the figures to see why so many brands are already bringing this new platform to life: SMS campaigns continue to enjoy an average open rate of <strong>98%<\/strong>, and an average response rate of <strong>90 seconds<\/strong>. In contrast, the average app campaign loses 77% of its users in the first three days, and 95% after 90 days. <strong>As the evolution of texting, RCS offers the eye-catching functions of OTT apps, with the unbeatable reach of SMS.<\/strong><\/p>\n<p><strong>&gt; Find out more about the exciting opportunities that RCS offers brands in <a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/digest\/rcs-b2c-campaigns\/\" target=\"_blank\" rel=\"noopener noreferrer\">this blog post<\/a>.<\/strong><\/p>\n<div style=\"width: 100%; float: left; margin-bottom: 3%;\">\n<div style=\"float: left; width: 47%; margin-right: 5%;\">\n<h3>Booking.com works with CM to revolutionise hotel reservations through RCS Business Messaging<\/h3>\n                <script src=\"https:\/\/platform.vixyvideo.com\/p\/557\/sp\/55700\/embedIframeJs\/uiconf_id\/23455624\/partner_id\/557\"><\/script>\r\n                <div style=\"padding-bottom: 56.25%; position: relative;\"><div id=\"vixy_player_6a2cb591936a6\" style=\"position:absolute; width:100%; height:100%\"><\/div><\/div>\r\n                <script>\r\n                    kWidget.embed({\r\n                      \"targetId\": \"vixy_player_6a2cb591936a6\",\r\n                      \"wid\": \"_557\",\r\n                      \"uiconf_id\": 23459939,\r\n                      \"flashvars\": {},\r\n                      \"entry_id\": \"0_tad86hvl\"\r\n                    });\r\n                <\/script>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2017\/11\/Booking-Logo-PNG.png\" alt=\"\" width=\"150\" height=\"50\" \/><\/p>\n<\/div>\n<div style=\"float: left; width: 47%; margin-right: 0%;\">\n<h3>Subway works with Mobivity to transform the customer ordering experience through RCS Business Messaging<\/h3>\n                <script src=\"https:\/\/platform.vixyvideo.com\/p\/557\/sp\/55700\/embedIframeJs\/uiconf_id\/23455624\/partner_id\/557\"><\/script>\r\n                <div style=\"padding-bottom: 56.25%; position: relative;\"><div id=\"vixy_player_6a2cb591936df\" style=\"position:absolute; width:100%; height:100%\"><\/div><\/div>\r\n                <script>\r\n                    kWidget.embed({\r\n                      \"targetId\": \"vixy_player_6a2cb591936df\",\r\n                      \"wid\": \"_557\",\r\n                      \"uiconf_id\": 23459939,\r\n                      \"flashvars\": {},\r\n                      \"entry_id\": \"0_kgtstcp2\"\r\n                    });\r\n                <\/script>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2017\/11\/subway_png.png\" alt=\"\" width=\"150\" height=\"45\" \/><\/p>\n<\/div>\n<\/div>\n<p>&gt; Click <a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/rcs\/demos-case-studies\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a> to view more demonstrations from major brands showcasing RCS Business Messaging.<\/p>\n<p><strong>Are you interested in learning more about RCS Business Messaging and what it can do for your brand? <\/strong>Submit your details in the form below to sign up to our monthly newsletter, and receive invitations to <a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/events-and-webinars\/mwc18-maap-seminar\/\" target=\"_blank\" rel=\"noopener noreferrer\">industry seminars and events<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now a commercial reality, RCS is the future of brand communications, and offers exciting opportunities for brands to create richer conversations with their customers, not to mention the huge economic benefits this platform will bring. Take a look at the figures to see why so many brands are already bringing this new platform to life: [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":11707,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","footnotes":""},"tags":[],"class_list":["post-12544","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rich Communications Services (RCS): The Future of Brand Communications - Networks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/rcs-brand-communications\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rich Communications Services (RCS): The Future of Brand Communications\" \/>\n<meta property=\"og:description\" content=\"Now a commercial reality, RCS is the future of brand communications, and offers exciting opportunities for brands to create richer conversations with their customers, not to mention the huge economic benefits this platform will bring. Take a look at the figures to see why so many brands are already bringing this new platform to life: [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/rcs-brand-communications\/\" \/>\n<meta property=\"og:site_name\" content=\"Networks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gsma\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-07T09:03:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2016\/01\/RCS.png\" \/>\n\t<meta property=\"og:image:width\" content=\"980\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@GSMA\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Rich Communications Services (RCS): The Future of Brand Communications - Networks","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/rcs-brand-communications\/","og_locale":"en_GB","og_type":"article","og_title":"Rich Communications Services (RCS): The Future of Brand Communications","og_description":"Now a commercial reality, RCS is the future of brand communications, and offers exciting opportunities for brands to create richer conversations with their customers, not to mention the huge economic benefits this platform will bring. 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