{"id":10279,"date":"2017-06-08T13:48:57","date_gmt":"2017-06-08T12:48:57","guid":{"rendered":"https:\/\/www.gsma.com\/futurenetworks\/?post_type=digest&#038;p=10279"},"modified":"2019-09-10T17:28:50","modified_gmt":"2019-09-10T16:28:50","slug":"mwcs-messaging","status":"publish","type":"post","link":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/digest\/mwcs-messaging\/","title":{"rendered":"AGENDA &#8211; GSMA Future Networks Seminar: A New Global Platform for Conversations, Chatbots &#038; Commerce"},"content":{"rendered":"<p>Where: Jumeriah Himalayas Hotel, Level 2 Ru Room<\/p>\n<p><a href=\"https:\/\/www.google.co.uk\/maps\/place\/Jumeirah+Himalayas+Hotel+Shanghai\/@31.2100384,121.5617452,15z\/data=!4m2!3m1!1s0x0:0x94258e4d67e541ce?sa=X&amp;ved=0ahUKEwjU6faox67UAhWMbVAKHebfDCoQ_BIIxQEwDg\" target=\"_blank\" rel=\"noopener noreferrer\">View on Maps<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000;\">09:30 &#8211; 09:40<\/span><\/p>\n<p><b>WELCOME AND INTRODUCTION<\/b><\/p>\n<ul>\n<li>The year ahead for RCS &amp; Future Networks Programme focus<\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10311\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2017\/06\/DOB150x150.png\" alt=\"\" width=\"100\" height=\"100\" \/><\/p>\n<p style=\"padding-left: 30px;\"><i>David O\u2019Byrne<\/i><\/p>\n<p style=\"padding-left: 30px;\"><i>IP Communications Project Director, GSMA<\/i><\/p>\n<p><span style=\"color: #ff0000;\">09:40 &#8211; 9:50<br \/>\n<\/span><\/p>\n<p><strong>Introduction to your seminar Moderator<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10340\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2017\/06\/Sherrie-150x150-150x150.png\" alt=\"\" width=\"100\" height=\"113\" \/><\/p>\n<p style=\"padding-left: 30px;\"><em>Sherrie Huang<\/em><\/p>\n<p style=\"padding-left: 30px;\"><em>Lead Analyst, Analysys Mason: Asia-Pacific Research Programme<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000;\">9:50 &#8211; 10:05<br \/>\n<\/span><\/p>\n<p><b>RCS &#8211; <\/b><b>Last chance to get into messaging blue ocean<\/b><\/p>\n<ul>\n<li>What does RCS messaging enable and how it impacts the market.<\/li>\n<li>New market created: expected market size and deployment realisation.<\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10312 alignnone\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2017\/06\/Yungsang150x150.png\" alt=\"\" width=\"100\" height=\"100\" \/><\/p>\n<p style=\"padding-left: 30px;\"><i>Yunsang Park<\/i><\/p>\n<p style=\"padding-left: 30px;\"><i>Senior Vice President and Group Leader of Product &amp; Service Innovation at Samsung Mobile Communications Division, Samsung<\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000;\">10:05 &#8211; 10:20<br \/>\n<\/span><\/p>\n<p><strong>Framing the Operator messaging space:<\/strong><\/p>\n<ul>\n<li>GSMA&#8217;s Universal Profile 2.0: What does this mean for the market?<\/li>\n<li>Recent announcements: What can the industry expect to see?<\/li>\n<li>Understanding how Interconnect is key to delivering an enriched messaging experience to billions of people<\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10313\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2017\/06\/Petja150x150-e1497359719580.png\" alt=\"\" width=\"100\" height=\"100\" \/><\/p>\n<p style=\"padding-left: 30px;\"><i>Dr Petja Heimbach<\/i><\/p>\n<p style=\"padding-left: 30px;\"><i>Vice President of\u00a0Communication (IDU-COM), Deutsche Telekom<\/i><\/p>\n<p><span style=\"color: #ff0000;\">10:20 &#8211; 10:40<br \/>\n<\/span><\/p>\n<p><b>Fireside Chat: Dr Petja Heimbach and Sherrie Huang discuss successful RCS launches<br \/>\n<\/b><\/p>\n<ul>\n<li>Analysing the difference between the RCS and SMS operator journey<\/li>\n<li>Solving Interoperability<\/li>\n<li>What advantages have been gained and the challenges faced<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000;\">10:40 &#8211; 10:55\u00a0<\/span><b> <\/b><\/p>\n<p><strong><span lang=\"EN-US\"><span style=\"margin: 0px; font-family: 'Times New Roman',serif; font-size: 12pt;\"><span style=\"color: #000000;\">New Platform, New Ecosystem<\/span><\/span><\/span><\/strong><\/p>\n<ul>\n<li><span lang=\"EN-US\">The benefit of RCS and MaaP for mobile users<\/span><\/li>\n<li><span lang=\"EN-US\">How RCS can bring an intelligent and secure experience<\/span><\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\">\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10335\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2017\/06\/Zhu.png\" alt=\"\" width=\"100\" height=\"100\" \/><\/p>\n<p style=\"padding-left: 30px;\"><i>Zhu Jinyun<\/i><\/p>\n<p style=\"padding-left: 30px;\"><i>CEO Cloud of Computing &amp; IT Product Operations, ZTE Corporation<\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ff0000;\">10:55 &#8211; 11:15<b> <\/b><\/span><\/p>\n<p><b>RCS messaging for brands<\/b><\/p>\n<ul>\n<li>How RCS is changing how brands and customers interact with each other<\/li>\n<li>What is Conversational Commerce and how to benefit from it?<\/li>\n<li>Demo \u2013 showing how RCS and MaaP enhances user experience<\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10314\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2017\/06\/Steve150x150-e1497359763387.png\" alt=\"\" width=\"100\" height=\"100\" \/><\/p>\n<p style=\"padding-left: 30px;\"><i>Steve Murphy<\/i><\/p>\n<p style=\"padding-left: 30px;\"><i>CIO, \u00a03Cinteractive<\/i><\/p>\n<p><span style=\"color: #ff0000;\">11:15 &#8211; 12:00<\/span><b> <\/b><\/p>\n<p><strong>INDUSTRY PANEL<\/strong><br \/>\nMembers of the panel will share their perspectives followed on the following topics, followed by an audience Q&amp;A:<\/p>\n<ul>\n<li>What are the foreseen changes in the market?<\/li>\n<li>What new technologies should market-players prepare for?<\/li>\n<li>What is the strategic vision moving forward?<\/li>\n<li>How do we scale?<\/li>\n<li>What are enterprises looking for from RCS?<\/li>\n<\/ul>\n<p>Panel:<\/p>\n<ul>\n<li>Phil Carter, Programme Manager, Google<\/li>\n<li>Dr Petja Heimbach, Vice President of Next Generation Communications, Deutsche Telekom<\/li>\n<li>Yunsang Park, Senior Vice President and Group Leader of Product &amp; Service<\/li>\n<li>Mr.Zhu Jinyun , CEO Cloud of Computing &amp; IT Product Operations, ZTE Corporation<\/li>\n<li><span lang=\"EN-US\">Wendi Cai, Communication Service Planner, Huawei<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.mwcshanghai.com\/events\/forums-seminars\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff0000;\"><strong>REGISTER NOW<\/strong><\/span><\/a><br \/>\nWe look forward to seeing you in Shanghai!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Where: Jumeriah Himalayas Hotel, Level 2 Ru Room View on Maps &nbsp; &nbsp; 09:30 &#8211; 09:40 WELCOME AND INTRODUCTION The year ahead for RCS &amp; Future Networks Programme focus David O\u2019Byrne IP Communications Project Director, GSMA 09:40 &#8211; 9:50 Introduction to your seminar Moderator Sherrie Huang Lead Analyst, Analysys Mason: Asia-Pacific Research Programme &nbsp; 9:50 [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","footnotes":""},"categories":[9714],"tags":[],"algolia_discover_type":[15357],"class_list":["post-10279","post","type-post","status-publish","format-standard","hentry","category-digest","algolia_discover_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AGENDA - GSMA Future Networks Seminar: A New Global Platform for Conversations, Chatbots &amp; 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