{"id":6530,"date":"2015-03-19T10:21:13","date_gmt":"2015-03-19T10:21:13","guid":{"rendered":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/?post_type=digest&#038;p=6530"},"modified":"2019-10-09T17:21:52","modified_gmt":"2019-10-09T16:21:52","slug":"the-network-2020-commercial-and-retail-zone-business-to-business-all-ip-solutions","status":"publish","type":"post","link":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/digest\/the-network-2020-commercial-and-retail-zone-business-to-business-all-ip-solutions\/","title":{"rendered":"The Network 2020 commercial and retail zone: Business-to-Business All-IP solutions"},"content":{"rendered":"<p>Enriched communication solutions offering innovative B-2-B opportunities gave operators some insights into the potential for expanding their propositions. The Network 2020 Programme showed off the breadth and depth of All-IP solutions for commercial and retail applications for Rich Communications and VoLTE capabilities with demonstrations from Huawei and Comverse in the retail zone of the GSMA\u2019s Innovation City railway station.<\/p>\n<p>Huawei exhibited VoLTE HD Video Calls and VoLTE handover to VoWiFi with an e-Commerce experience using the location of a flower shop for customer purchases at the GSMA\u2019s railway station. This application could easily be transported to other retail activities.<\/p>\n<p>Comverse demonstrated a Customer Relationship Management (CRM) system which builds a stronger more relevant customer experience between a user and SME (Small Medium Enterprise) business, using the capabilities of RCS and VoLTE. The tool offered an added benefit allowing tracking of KPI targets for usage, communication and conversion for the SME business. This type of feature package could make a significant value-added proposition for the operator to offer business customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enriched communication solutions offering innovative B-2-B opportunities gave operators some insights into the potential for expanding their propositions. The Network 2020 Programme showed off the breadth and depth of All-IP solutions for commercial and retail applications for Rich Communications and VoLTE capabilities with demonstrations from Huawei and Comverse in the retail zone of the GSMA\u2019s [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":6531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","footnotes":""},"categories":[9714,60,6905,53],"tags":[],"algolia_discover_type":[15357],"class_list":["post-6530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digest","category-latest-news","category-rcs-digest","category-volte-digest","algolia_discover_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Network 2020 commercial and retail zone: Business-to-Business All-IP solutions - Networks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/digest\/the-network-2020-commercial-and-retail-zone-business-to-business-all-ip-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Network 2020 commercial and retail zone: Business-to-Business All-IP solutions\" \/>\n<meta property=\"og:description\" content=\"Enriched communication solutions offering innovative B-2-B opportunities gave operators some insights into the potential for expanding their propositions. The Network 2020 Programme showed off the breadth and depth of All-IP solutions for commercial and retail applications for Rich Communications and VoLTE capabilities with demonstrations from Huawei and Comverse in the retail zone of the GSMA\u2019s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/digest\/the-network-2020-commercial-and-retail-zone-business-to-business-all-ip-solutions\/\" \/>\n<meta property=\"og:site_name\" content=\"Networks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gsma\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-19T10:21:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-09T16:21:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2015\/03\/Retail-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"718\" \/>\n\t<meta property=\"og:image:height\" content=\"398\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"tskinner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GSMA\" \/>\n<meta name=\"twitter:site\" content=\"@GSMA\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"tskinner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Network 2020 commercial and retail zone: Business-to-Business All-IP solutions - Networks","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/digest\/the-network-2020-commercial-and-retail-zone-business-to-business-all-ip-solutions\/","og_locale":"en_GB","og_type":"article","og_title":"The Network 2020 commercial and retail zone: Business-to-Business All-IP solutions","og_description":"Enriched communication solutions offering innovative B-2-B opportunities gave operators some insights into the potential for expanding their propositions. The Network 2020 Programme showed off the breadth and depth of All-IP solutions for commercial and retail applications for Rich Communications and VoLTE capabilities with demonstrations from Huawei and Comverse in the retail zone of the GSMA\u2019s [&hellip;]","og_url":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/digest\/the-network-2020-commercial-and-retail-zone-business-to-business-all-ip-solutions\/","og_site_name":"Networks","article_publisher":"https:\/\/www.facebook.com\/gsma\/","article_published_time":"2015-03-19T10:21:13+00:00","article_modified_time":"2019-10-09T16:21:52+00:00","og_image":[{"width":718,"height":398,"url":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2015\/03\/Retail-1.png","type":"image\/png"}],"author":"tskinner","twitter_card":"summary_large_image","twitter_creator":"@GSMA","twitter_site":"@GSMA","twitter_misc":{"Written by":"tskinner","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/digest\/the-network-2020-commercial-and-retail-zone-business-to-business-all-ip-solutions\/#article","isPartOf":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/digest\/the-network-2020-commercial-and-retail-zone-business-to-business-all-ip-solutions\/"},"author":{"name":"tskinner","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/#\/schema\/person\/a9a34f7d2fff8138498878665ca27d1b"},"headline":"The Network 2020 commercial and retail zone: Business-to-Business All-IP solutions","datePublished":"2015-03-19T10:21:13+00:00","dateModified":"2019-10-09T16:21:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/digest\/the-network-2020-commercial-and-retail-zone-business-to-business-all-ip-solutions\/"},"wordCount":180,"publisher":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/#organization"},"image":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/digest\/the-network-2020-commercial-and-retail-zone-business-to-business-all-ip-solutions\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2015\/03\/Retail-1.png","articleSection":["Digest","Latest News","RCS Digest","Volte Digest"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/digest\/the-network-2020-commercial-and-retail-zone-business-to-business-all-ip-solutions\/","url":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/digest\/the-network-2020-commercial-and-retail-zone-business-to-business-all-ip-solutions\/","name":"The Network 2020 commercial and retail zone: Business-to-Business All-IP solutions - Networks","isPartOf":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/digest\/the-network-2020-commercial-and-retail-zone-business-to-business-all-ip-solutions\/#primaryimage"},"image":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/digest\/the-network-2020-commercial-and-retail-zone-business-to-business-all-ip-solutions\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2015\/03\/Retail-1.png","datePublished":"2015-03-19T10:21:13+00:00","dateModified":"2019-10-09T16:21:52+00:00","breadcrumb":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/digest\/the-network-2020-commercial-and-retail-zone-business-to-business-all-ip-solutions\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/digest\/the-network-2020-commercial-and-retail-zone-business-to-business-all-ip-solutions\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/digest\/the-network-2020-commercial-and-retail-zone-business-to-business-all-ip-solutions\/#primaryimage","url":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2015\/03\/Retail-1.png","contentUrl":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2015\/03\/Retail-1.png","width":718,"height":398,"caption":"A hand holding a Huawei smartphone showing a video call with a woman waving. The phone screen displays call options and her phone number. The background features green plants."},{"@type":"BreadcrumbList","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/digest\/the-network-2020-commercial-and-retail-zone-business-to-business-all-ip-solutions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/"},{"@type":"ListItem","position":2,"name":"The Network 2020 commercial and retail zone: Business-to-Business All-IP solutions"}]},{"@type":"WebSite","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/#website","url":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/","name":"Networks","description":"","publisher":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/#organization","name":"GSMA","url":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/#\/schema\/logo\/image\/","url":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/01\/GSMA-Logo-Red-RGB_square.jpg","contentUrl":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2025\/01\/GSMA-Logo-Red-RGB_square.jpg","width":600,"height":600,"caption":"GSMA"},"image":{"@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/gsma\/","https:\/\/x.com\/GSMA","https:\/\/www.instagram.com\/gsmaonline\/","https:\/\/www.linkedin.com\/company\/gsma","https:\/\/www.youtube.com\/user\/GSMAOnline","https:\/\/en.wikipedia.org\/wiki\/GSMA"]},{"@type":"Person","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/#\/schema\/person\/a9a34f7d2fff8138498878665ca27d1b","name":"tskinner","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/227540c96e3e02380b683f08d887966f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/227540c96e3e02380b683f08d887966f?s=96&d=mm&r=g","caption":"tskinner"}}]}},"featured_image_url":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2015\/03\/Retail-1.png","_links":{"self":[{"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/posts\/6530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/comments?post=6530"}],"version-history":[{"count":1,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/posts\/6530\/revisions"}],"predecessor-version":[{"id":22954,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/posts\/6530\/revisions\/22954"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/media\/6531"}],"wp:attachment":[{"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/media?parent=6530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/categories?post=6530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/tags?post=6530"},{"taxonomy":"algolia_discover_type","embeddable":true,"href":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-json\/wp\/v2\/algolia_discover_type?post=6530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}