{"id":8887,"date":"2016-11-04T14:28:19","date_gmt":"2016-11-04T14:28:19","guid":{"rendered":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/?post_type=digest&#038;p=8887"},"modified":"2025-01-27T05:07:14","modified_gmt":"2025-01-27T05:07:14","slug":"gsma-welcomes-first-launch-universal-profile-advanced-messaging","status":"publish","type":"post","link":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/digest\/gsma-welcomes-first-launch-universal-profile-advanced-messaging\/","title":{"rendered":"First Launch of Universal Profile for Advanced Messaging"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sprint Becomes First Operator to Launch Service with Google; GSMA\u2019s Universal Profile Now Backed by 58 Global Operators and Manufacturers<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">London: The GSMA welcomes today\u2019s announcement by <a href=\"https:\/\/blog.google\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google and mobile operator Sprint<\/a> that Sprint has become first to partner with Google to deploy the <a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/rcs\/universal-profile\/\" target=\"_blank\" rel=\"noopener noreferrer\">GSMA\u2019s Universal Profile<\/a> for Advanced Messaging. The profile, which is backed by 58 global operators, OEMs and OS providers, upgrades existing operator messaging services, providing users with a common, consistent and globally interoperable service that includes features such as group chat, hi-res photo sharing and read receipts. Sprint\u2019s service is available from today via the Messenger app for Android devices developed by Google to subscribers using Android. In 2017, all new Android devices from Sprint will come pre-loaded with Messenger for Android.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe are delighted that Sprint has become the first operator to roll out the Universal Profile to their subscribers and hope that this will encourage other markets across the world to follow their lead,\u201d said Alex Sinclair, Chief Technology Officer, GSMA. \u201cA single, open and common universal profile will help to drive the global adoption of RCS services, and make it easier for consumers to enjoy rich, consistent and interoperable messaging experiences regardless of device or network.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Universal Profile reduces cost and time-to-market for OEMs by allowing them to use the same client for both operator customers and open market devices. It will also mean that users have uniform feature sets and a consistent user experience. The profile simplifies the process for operators who want consistency across devices and for OEMs who are expected to keep up with ever-changing standards. The Universal Profile will also be supported by a formal GSMA accreditation process.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Find out more about the GSMA <a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/rcs\/universal-profile\/\" target=\"_blank\" rel=\"noopener noreferrer\">Universal Profile<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Find out more about <a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2016\/10\/Network-2020-006-Advanced-Communications-eBook-edition-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Advanced Communications<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Read the full <a href=\"https:\/\/www.gsma.com\/newsroom\/press-release\/gsma-welcomes-first-launch-universal-profile-advanced-messaging\/\" target=\"_blank\" rel=\"noopener noreferrer\">press release<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sprint Becomes First Operator to Launch Service with Google; GSMA\u2019s Universal Profile Now Backed by 58 Global Operators and Manufacturers London: The GSMA welcomes today\u2019s announcement by Google and mobile operator Sprint that Sprint has become first to partner with Google to deploy the GSMA\u2019s Universal Profile for Advanced Messaging. The profile, which is backed [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":8888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_oasis_is_in_workflow":0,"_oasis_original":0,"_oasis_task_priority":"","footnotes":""},"categories":[9714,60,6905],"tags":[],"algolia_discover_type":[15357],"class_list":["post-8887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digest","category-latest-news","category-rcs-digest","algolia_discover_type-article"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>First Launch of Universal Profile for Advanced Messaging - Networks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/digest\/gsma-welcomes-first-launch-universal-profile-advanced-messaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"First Launch of Universal Profile for Advanced Messaging\" \/>\n<meta property=\"og:description\" content=\"Sprint Becomes First Operator to Launch Service with Google; GSMA\u2019s Universal Profile Now Backed by 58 Global Operators and Manufacturers London: The GSMA welcomes today\u2019s announcement by Google and mobile operator Sprint that Sprint has become first to partner with Google to deploy the GSMA\u2019s Universal Profile for Advanced Messaging. The profile, which is backed [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/digest\/gsma-welcomes-first-launch-universal-profile-advanced-messaging\/\" \/>\n<meta property=\"og:site_name\" content=\"Networks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/gsma\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-04T14:28:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-27T05:07:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/wp-content\/uploads\/2016\/11\/Untitled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"321\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"tskinner\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GSMA\" \/>\n<meta name=\"twitter:site\" content=\"@GSMA\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"tskinner\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"First Launch of Universal Profile for Advanced Messaging - Networks","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/networks\/digest\/gsma-welcomes-first-launch-universal-profile-advanced-messaging\/","og_locale":"en_GB","og_type":"article","og_title":"First Launch of Universal Profile for Advanced Messaging","og_description":"Sprint Becomes First Operator to Launch Service with Google; GSMA\u2019s Universal Profile Now Backed by 58 Global Operators and Manufacturers London: The GSMA welcomes today\u2019s announcement by Google and mobile operator Sprint that Sprint has become first to partner with Google to deploy the GSMA\u2019s Universal Profile for Advanced Messaging. 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