{"id":1388,"date":"2025-12-01T14:13:18","date_gmt":"2025-12-01T14:13:18","guid":{"rendered":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/security\/scams\/?post_type=gsma_theme_resources&#038;p=1388"},"modified":"2026-04-29T13:02:26","modified_gmt":"2026-04-29T13:02:26","slug":"uniting-the-mobile-ecosystem-to-combat-scams-and-strengthen-digital-trust","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/security\/scams\/gsma_resources\/uniting-the-mobile-ecosystem-to-combat-scams-and-strengthen-digital-trust\/","title":{"rendered":"MWC26 Barcelona: Advancing Scam Prevention and Detection Through Industry Collaboration and Innovation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Uncover the latest insights, strategies, and expert discussions on how to collaborate to combat scams together at <a href=\"https:\/\/www.mwcbarcelona.com\/agenda\/\">MWC<\/a> Barcelona 2026. We have curated a series of essential sessions that focus on emerging threats, industry collaboration, and innovative solutions to empower trust throughout the mobile landscape. Explore the agenda and come to the booth at Pavilion to discover all anti-scam focus events and live demo and seize the opportunity to participate in conversations of scam prevention with the industry leaders.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-gsma-cherry-red-color has-text-color has-link-color has-large-font-size wp-elements-e880388c0a47be53782ee0d5f69ee6c7\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-gsma-red-3-color\">Summits and Conference<\/mark><\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>Scam Wars: When AI Joins the Fight<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">March 2 I 15:00 &#8211; 15:45 CET I Turing Stage, Hall 6<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Join the session to explore AI-driven cyber threats, quantum risks, and defensive AI, uncover practical strategies, real-world lessons, and ethical insights to protect networks, consumers, and organisations worldwide today together.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.mwcbarcelona.com\/agenda\/sessions\/5936-scam-wars-when-ai-joins-the-fight\">Find out more<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>Fintech and Commerce Summit: <\/strong>The Scam Threat Landscape &#8211; Devaluing the Currency of Trust<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">3 March I 14:45 &#8211; 16:00&nbsp;CET I Connected Industries <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The session will explore the latest trends, case studies showcasing the fight back against scams, and explore what it means to&nbsp;<em>Trust.&nbsp;<\/em>The scope will include: AI Network Based Solution Authentication, Regulation SMS Biometrics, APIs to Fight Fraud in Real-time Voice Quantum Computing, and Models of Collaboration to Fight Back Cybersecurity &nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.mwcbarcelona.com\/agenda\/sessions\/5986-fintech-and-commerce-summit-the-scam-threat-landscape-devaluing-the-currency-of-trust\">Register Now<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><strong>SEC CON: <\/strong>The Human Hack: Social Engineering Exposed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">3 March, Tuesday I 15:00 &#8211; 16:30 CET I Lamarr Stage, Hall 6<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Join the session to explore how headline-grabbing cyber breaches, AI-driven fraud, and supply-chain risks are reshaping media narratives\u2014and what this means for organisations navigating an escalating cyber threat landscape.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.mwcbarcelona.com\/agenda\/sessions\/5988-sec-con\">Register Now<\/a><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">Mobile Identity Summit (session 2): &#8216;Identity in Users&#8217; Hands: Mobile as the Trust Platform<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">4 March I Wednesday I  15:00 &#8211; 18:30 CET I GSMA Summit Stage<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Join the session to&nbsp;explore how the mobile industry&nbsp;is embedding&nbsp;identity&nbsp;across&nbsp;the voice and digital channels,&nbsp;including the path to global interoperability and how identity restores trust&nbsp;in&nbsp;communications, protecting users and empowering organisations. <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.mwcbarcelona.com\/agenda\/sessions\/6084-mobile-identity-summit\">Register Now<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-large-font-size\">Live Demos at Pavilion, Hall 4<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/security\/scams\/wp-content\/uploads\/2025\/12\/MWCB26-PoC-demo_social_29012026.png\" alt=\"A hand holding a glowing mobile phone on a dark blue background. Event details: &quot;Innovations in Scam Prevention (Live Demo),&quot; Pavilion, Hall 4I2, 5 March 2026. Logos of sponsors and MWC GSMA branding are displayed on the left.\" class=\"wp-image-1696\" style=\"aspect-ratio:1.9108551930049051;width:608px;height:auto\" srcset=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/security\/scams\/wp-content\/uploads\/2025\/12\/MWCB26-PoC-demo_social_29012026.png 1200w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/security\/scams\/wp-content\/uploads\/2025\/12\/MWCB26-PoC-demo_social_29012026-300x157.png 300w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/security\/scams\/wp-content\/uploads\/2025\/12\/MWCB26-PoC-demo_social_29012026-1024x536.png 1024w, https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/security\/scams\/wp-content\/uploads\/2025\/12\/MWCB26-PoC-demo_social_29012026-768x402.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>Date <\/th><th class=\"has-text-align-left\" data-align=\"left\">2<sup>nd<\/sup> March, Monday<\/th><th class=\"has-text-align-left\" data-align=\"left\">3<sup><sub>rd<\/sub> <\/sup>March, Tuesday<\/th><th class=\"has-text-align-left\" data-align=\"left\">4<sub><sup>th<\/sup><\/sub> March, Wednesday<\/th><\/tr><\/thead><tbody><tr><td>Proof-of-Concept<\/td><td class=\"has-text-align-left\" data-align=\"left\"><strong>Scams Bot Detection<\/strong><\/td><td class=\"has-text-align-left\" data-align=\"left\"><strong>Open Verifiable Calling<\/strong> (OVC)<\/td><td class=\"has-text-align-left\" data-align=\"left\"><strong>Trusted Caller Identity<\/strong><\/td><\/tr><tr><td>Demo highlight<\/td><td class=\"has-text-align-left\" data-align=\"left\">An innovative solution detects SIM farm activity using 4G\/5G network signalling. By analysing protocol data and performance indicators in real time, it identifies abnormal behaviour early, stopping scams before reaching consumers.<\/td><td class=\"has-text-align-left\" data-align=\"left\">OVC combats rising fraudulent calls by enabling verifiable caller identity. Using open, proven technologies, it builds trust into voice communications, helping consumers confirm legitimate callers and prevent impersonation and scams.<\/td><td class=\"has-text-align-left\" data-align=\"left\">This anti-scam solution uses digital ID for faster, secure caller authentication. Customers receive a push notification in their ID wallet app, enabling instant verification. Call centres confirm legitimate account holders within seconds.<\/td><\/tr><tr><td>Our partner<\/td><td class=\"has-text-align-left\" data-align=\"left\">Virginia Tech<\/td><td class=\"has-text-align-left\" data-align=\"left\">Rich Connexions<\/td><td class=\"has-text-align-left\" data-align=\"left\">Telef\u00f3nica Tech, Dock Labs, TMT ID<\/td><\/tr><tr><td><\/td><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/security\/scams\/gsma_resources\/how-scam-bot-detection-is-transforming-mobile-network-security\/\">Explore more <\/a><\/td><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/security\/scams\/gsma_resources\/open-verifiable-calling-innovations-to-restoring-trust-in-voice-communications\/\">Explore more <\/a> <\/td><td class=\"has-text-align-left\" data-align=\"left\"><a href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/security\/scams\/gsma_resources\/gsma-telefonica-tech-tmt-id-dock-labs-call-centre-authentication\/\">Explore more<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Also, visit the booth to explore the real-world use cases from GSMA members:<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>Date <\/th><th class=\"has-text-align-left\" data-align=\"left\">2<sup>nd<\/sup> March, Monday<\/th><th class=\"has-text-align-left\" data-align=\"left\">3<sup><sub>rd<\/sub> <\/sup>March, Tuesday<\/th><th class=\"has-text-align-left\" data-align=\"left\">4<sub><sup>th<\/sup><\/sub> March, Wednesday<\/th><th>5th March, Thursday<\/th><\/tr><\/thead><tbody><tr><td>Use Case Title<\/td><td class=\"has-text-align-left\" data-align=\"left\">Advanced B2C Distribution Using RCS &#8211; Clear and Effective SMS Phishing Counter Measures<\/td><td class=\"has-text-align-left\" data-align=\"left\">Caller ID Verification on Turkish Mobile Operators for Incoming International Calls<\/td><td class=\"has-text-align-left\" data-align=\"left\">Spam Detection Solution<\/td><td>AI-Powered Scam Detection, Diversion and Real-Time Threat Intelligence<\/td><\/tr><tr><td>Demo highlight<\/td><td class=\"has-text-align-left\" data-align=\"left\">By leveraging RCS for combating SMS phishing by displaying official logos and verification marks to enhance customer trust in Japan.<\/td><td class=\"has-text-align-left\" data-align=\"left\">A joint development by the three mobile operators and BTK to prevent international CLI manipulation, an approximately 5 million calls were blocked in December 2025.<\/td><td class=\"has-text-align-left\" data-align=\"left\">India\u2019s first AI-powered network solution to combat spam. It blocks on average\u00a01.17 million spammers per day.<\/td><td>A pilot of a proactive, intelligence-driven defence against scam calls.\u00a0280,000+ scam calls\u00a0successfully diverted from the TPG Telecom network.<\/td><\/tr><tr><td>Our partner<\/td><td class=\"has-text-align-left\" data-align=\"left\">KDDI<\/td><td class=\"has-text-align-left\" data-align=\"left\">Turkcell<\/td><td class=\"has-text-align-left\" data-align=\"left\">Bharti Airtel<\/td><td>Apate.ai<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uncover the latest insights, strategies, and expert discussions on how to collaborate to combat scams together at MWC Barcelona 2026. We have curated a series of essential sessions that focus on emerging threats, industry collaboration, and innovative solutions to empower trust throughout the mobile landscape. Explore the agenda and come to the booth at Pavilion [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":1384,"template":"","meta":{"image":null,"json":{"gsma_resources_type":"0","gsma_resources_thumb":"null","gsma_resources_file":"null","gsma_resources_multi":null,"gsma_resources_wgr":null,"gsma_resources_video":"","gsma_resources_image":"null","gsma_resources_url":"","gsma_resources_date":"","gsma_resources_button":""}},"tags":[128],"resource_categories":[82,77,89,49],"algolia_discover_type":[43],"class_list":["post-1388","gsma_theme_resources","type-gsma_theme_resources","status-publish","has-post-thumbnail","hentry","tag-security-leader","resource_categories-article","resource_categories-fintech","resource_categories-foundry","resource_categories-security","algolia_discover_type-resource"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MWC26 Barcelona: Advancing Scam Prevention and Detection Through Industry Collaboration and Innovation - Scams<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/security\/scams\/gsma_resources\/uniting-the-mobile-ecosystem-to-combat-scams-and-strengthen-digital-trust\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MWC26 Barcelona: Advancing Scam Prevention and Detection Through Industry Collaboration and Innovation\" \/>\n<meta property=\"og:description\" content=\"Uncover the latest insights, strategies, and expert discussions on how to collaborate to combat scams together at MWC Barcelona 2026. 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