{"id":932,"date":"2025-10-09T15:17:24","date_gmt":"2025-10-09T15:17:24","guid":{"rendered":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/security\/scams\/?post_type=gsma_theme_resources&#038;p=932"},"modified":"2026-04-23T09:20:14","modified_gmt":"2026-04-23T09:20:14","slug":"asean-consumer-scam-report-2025-victims-rising-defences-under-strain","status":"publish","type":"gsma_theme_resources","link":"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/security\/scams\/gsma_resources\/asean-consumer-scam-report-2025-victims-rising-defences-under-strain\/","title":{"rendered":"ASEAN Consumer Scam Report 2025: Victims Rising, Defences Under Strain"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Scams are rising across ASEAN and they are getting closer to people\u2019s everyday channels. The equal-weighted share of consumers who say they have ever been scammed climbed from 31% to 43%. Involvement is overwhelmingly mobile and multi-channel: victims most often cite OTT messaging, voice calls, and social platforms, with SMS and email still present. The mix differs by country (for example, social\/SMS are more prominent in the Philippines; voice\/OTT in Thailand, Singapore, Indonesia), which means countermeasures must be tailored to where scams actually land.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scams are rising across ASEAN and they are getting closer to people\u2019s everyday channels. The equal-weighted share of consumers who say they have ever been scammed climbed from 31% to 43%. Involvement is overwhelmingly mobile and multi-channel: victims most often cite OTT messaging, voice calls, and social platforms, with SMS and email still present. The [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":933,"template":"","meta":{"image":null,"json":{"gsma_resources_type":"Document","gsma_resources_thumb":"null","gsma_resources_file":"null","gsma_resources_multi":null,"gsma_resources_wgr":null,"gsma_resources_video":"","gsma_resources_image":"null","gsma_resources_url":"https:\/\/www.gsma.com\/about-us\/regions\/asia-pacific\/gsma_resources\/state-of-scams-in-asean\/","gsma_resources_date":"","gsma_resources_button":"Read more"}},"tags":[129],"resource_categories":[59,48,49],"algolia_discover_type":[43],"class_list":["post-932","gsma_theme_resources","type-gsma_theme_resources","status-publish","has-post-thumbnail","hentry","tag-policy-and-regulatory-leader","resource_categories-apac","resource_categories-publication","resource_categories-security","algolia_discover_type-resource"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ASEAN Consumer Scam Report 2025: Victims Rising, Defences Under Strain - Scams<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASEAN Consumer Scam Report 2025: Victims Rising, Defences Under Strain\" \/>\n<meta property=\"og:description\" content=\"Scams are rising across ASEAN and they are getting closer to people\u2019s everyday channels. The equal-weighted share of consumers who say they have ever been scammed climbed from 31% to 43%. Involvement is overwhelmingly mobile and multi-channel: victims most often cite OTT messaging, voice calls, and social platforms, with SMS and email still present. The [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/security\/scams\/gsma_resources\/asean-consumer-scam-report-2025-victims-rising-defences-under-strain\/\" \/>\n<meta property=\"og:site_name\" content=\"Scams\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-23T09:20:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gsma.com\/solutions-and-impact\/technologies\/security\/scams\/wp-content\/uploads\/2025\/10\/Scam_use_case_13_10.25_800x400.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"ASEAN Consumer Scam Report 2025: Victims Rising, Defences Under Strain - Scams","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"ASEAN Consumer Scam Report 2025: Victims Rising, Defences Under Strain","og_description":"Scams are rising across ASEAN and they are getting closer to people\u2019s everyday channels. The equal-weighted share of consumers who say they have ever been scammed climbed from 31% to 43%. Involvement is overwhelmingly mobile and multi-channel: victims most often cite OTT messaging, voice calls, and social platforms, with SMS and email still present. 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