According to the Central Bank of Ghana, mobile money has experienced rapid growth since it was introduced in 2009, with registered accounts doubling to 40% in the year to 2016. However, there is still a gender gap in both mobile phone ownership of 16% and similarly mobile money account ownership of 17%.
Drawing on a recent field trip to Ghana, this blog examines three challenges that prevent women from adopting and using mobile money at the same rate as men, and how mobile operators can address these barriers.Read more