Reaching 50 Million Women with Mobile: A Practical Guide

This report is a practical guide for mobile operators seeking to reach women with mobile across low- and middle-income countries. For the last 10 years, our GSMA Connected Women programme has been dedicated to this challenge. We are proud to have supported our operator partners reach over 50 million additional women over this period.

Drawing on our research and work across Africa, Asia and Latin America over the last decade, including a recent survey of operator employees, we have distilled 10 key recommendations for reaching women with mobile. The report is rich with examples and includes a summary framework approach.

While our recommendations are based on our experience working closely with mobile operators, we anticipate this guide will also be useful for other organisations offering mobile-related products and services to women in these settings, including other industry players, the public sector, NGOs and the development community.