Head of Europe presents an Ada Award for Girls in Tech

On 16 October, Afke Schaart, VP and Head of Europe, GSMA, presented one of the Ada Awards for Girls in Tech, organised by the Digital Leadership Institute in the Google Atelier in Brussels.

“Take all challenges as opportunities,” advised Ms. Mariya Gabriel, European Commissioner for the Digital Economy and Society, to a group of finalists at the sixth European Ada Awards ceremony organised on 16 October 2019 in Brussels as part of European Code Week and the WomenInTech Brussels Women Code Festival. The Ada Awards, founded in 2012 by Brussels-based Digital Leadership Institute, promote top girls and women in digital fields in Europe in an effort to increase their numbers, a long-term priority for Commissioner Gabriel that she will carry into her new mission as European Commissioner for Youth and Innovation starting next month.

Commissioner Gabriel officially opened this year’s celebration of the Ada Awards, affectionately named for Countess Ada Lovelace, the world’s first-ever computer programmer, with a message that technology is “a strategic tool for the empowerment of citizens—of women and of men—that we must continue to use to advance ourselves,” she said. The Commissioner counselled those present to spend less time on embellishments and to focus on taking action when a door is opened, saying she would both hold them to the task, and committed to supporting them along the way. The Commissioner closed her message praising the hard work and talent demonstrated by the Ada Award finalists and winners, underscoring: “We are girls! We are women! We are strong!”

Following her remarks, Commissioner Gabriel and Ada Award partners from civil society and private sector recognised the 2019 European Ada Award-winners.

2019 European Digital Woman of the Year Award

The 2019 European Ada Award for Digital Woman of the Year was presented by Ms. Kelly Dorekens, CRM Director at Deloitte Belgium, who shared that “diversity in a group matters as much as ability and brainpower,” adding that Deloitte “actively encourages women to embrace science, technology, engineering and math through selected partnerships and events, like the Ada Awards.”

Ms. Dee Saigal, United Kingdom – 2019 European Digital Woman of the Year
Ms. Dee Saigal is Founder, CEO and Creative Director of Erase All Kittens, an adventure game designed to give girls the confidence to code, whilst teaching digital and 21st century skills. Dee’s goal is for EAK is to transform the way children perceive coding and engineering, and empower millions of girls worldwide with transferable, digital skills. Dee shared that her biggest challenge so far, aside from being a woman in tech, has been fundraising for research and development. Her message to other women and girls is to not think tech is for boys or that it is “geeky.” “There are so many amazing careers in tech that are both interesting and challenging,” says Saigal. Now that Erase All Kittens has 150,000 players, her next step is to raise investment in order to be able to build more educational and gamified version to launch globally. Her team is raising £500,000, and are already at twenty percent of that goal.

2019 European Digital Girl of the Year Award

“10 Years and Under” Category:
The 2019 European Ada Award for Digital Girl of the Year in the “10 Years and Under” category was presented by Ms. Afke Schaart, VP and Head of Europe, GSMA. Winner in this category was Tayra, from Bulgaria.

Tayra, from Bulgaria – 2019 European Digital Girl of the Year “10 Years and Under”
Tayra is ten years old and was born in Sofia. She loves coding, and most recently won a special prize at Softunjada Kids with her Scratch project “three bears fairytale,” using sign-language for kids. Tayra says the projects she is most proud of are her webpage and her robots. In ten years, she hopes to be a programmer. Her message to other girls who are interested in tech is: “I believe that girls have a power, and the power of technology can change the world for the better, no matter who we are. It is never too late or too early to get involved in tech,” Tayra says.

“Gender-Equality and Europe: Fit for the Digital Era?” Panel

The 2019 European Ada Awards ceremony was preceded by a high-level panel on “Gender Equality and Europe: Fit for the Digital Era,” moderated by Cheryl Miller Van Dÿck, DLI Founding Director, and including panelists Miss Manon Van Hoorebeke, 2014-2015 Ada Award-winner for European Digital Girl of the Year, Mr. Christian Veske, Stakeholder Relations Coordinator at the European Institute for Gender Equality (EIGE), Ms. Annick Breton Elias, Partner of Deloitte Luxembourg, and Ms. Afke Schaart, Vice President and Head of Europe at GSMA, a global trade association for the mobile industry.

Christian Veske kicked off the panel with a discussion of EIGE’s 2019 Gender Equality Index released this week, the factors contributing to Europe’s score of 67 out of 100, and the increasing importance of promoting gender balance in digital fields. “Women won’t achieve equality until there is digital equality,” agreed Schaart from the GSMA. “Right now, women hold less than twenty percent of jobs in the tech industry, which is why GSMA expanded our Tech4Girls programme this year.”

At sixteen, Manon Van Hoorebeke shared that winning the Digital Girl of the Year award at eleven years old has played a significant role in guiding her life choices since then and that she is now studying Physics at university. Van Hoorebeke also admitted that a lack of confidence with technology is a barrier to getting more young women into the field, and even despite her accomplishments, that she sometimes faces self-doubt. Elias concurred that this patter appears in professional contexts as well for which reason, she said, Deloitte works to identify high-potential women in digital fields and starts conversations with them on leadership. “Because it is often unlikely that women will initiate these discussions themselves,” she said.

Congratulations to the 2019 European Ada Award winners, finalists and nominees for their amazing leadership in digital fields across Europe.