This new whitepaper, in partnership with Opensignal, explores how telecom operators can unlock subscriber growth in a saturated, converged market by focusing on local customer experience - where loyalty is truly won or lost. 

As competition intensifies and switching becomes frictionless, growth depends less on coverage expansion and more on delivering consistent, reliable performance across mobile, broadband and Wi-Fi. 

This report examines Japan's mobile-based early warning system (EWS) - a case study on effective disaster communication. Drawing on lessons from Japan's EWS experience, the report offers 10 key considerations for effective mobile network operator (MNO) engagement in mobile-enabled EWS, providing valuable guidance for disaster-prone regions worldwide and for key stakeholders such as regulators and policymakers, emergency management agencies and humanitarian actors and donors.

This is the GSMAʼs eighth annual Mobile Telecommunications Security Landscape report. Building on the previous reports, it reflects developments during 2025, updated analyses, new and updated content, identifies key trends and provides a look at some of the emerging security topics.