Three weeks until Mobile Asia Expo 2013

The countdown is on – the 2013 GSMA Mobile Asia Expo is only three weeks away. With an expected 20,000 visitors, this year’s event will develop many of the features of the inaugural 2012 event with its visionary conference programme and outstanding business/lifestyle expo, while introducing many exciting new elements.

At Mobile World Congress 2013, the GSMA unveiled the Connected City – a real city street that demonstrated the impact of mobile on people’s everyday lives – and is now bringing the Connected City to Mobile Asia Expo. Drawing on the developments that have put the Asia region at the forefront of connected device and service uptake, the GSMA Connected City at Mobile Asia Expo 2013 will enable attendees to stroll down a city street of the future and experience the ‘Connected Life’ powered by intelligent mobile connections.

In partnership with China Mobile, Cisco, Ford Motor Company, Huawei, KT Corp. and SAP, the Connected City will be a life-like urban environment where attendees will experience how these companies are making homes smarter, motoring more intelligent, shopping easier and city living safer in the largest and most forward-thinking mobile market in the world. Each area will bring together the latest in cutting-edge products and services to demonstrate how a connected future, driven by mobile, will simplify and enhance people’s everyday lives.

For the first time at Mobile Asia Expo, attendees will be able to take advantage of a wide range integrated mobile NFC services. Attendees with NFC-enabled handsets will be able to utilise NFC technology at locations throughout the SNIEC and the adjacent Kerry Hotel. In addition, more than a dozen NFC Experience Zones will be strategically placed around the Expo, enabling attendees with NFC handsets to download information and maps, test out NFC vending machines, interact with smart posters and join in an NFC treasure hunt throughout the Expo. Attendees can use also NFC handsets to receive discount offers and purchase products in the nearby shopping mall.

And let’s not forget the conference programme! The 2013 Mobile Asia Expo conference programme will comprise visionary keynotes and breakout sessions providing essential insights on current and future trends impacting the ever-changing mobile industry. Keynote sessions will focus on mobile operator strategies, mobile broadband technologies and big data. Breakout sessions will examine areas such as applications, business transformation, connected living, devices, mobile cloud, mobile money, mobile in retail and advertising, NFC, small cells and social media, among others.

For those who are interested in the latest app development trends, App Planet will offer insights into the many dimensions of the ever-changing and critically important mobile apps market. The GSMA OneAPI initiative will hold an application developer conference (ADC) on Wednesday 26 June, while Acision will host a half-day ADC on Thursday 27 June. In the App Lab, BesTV will present three sessions on Thursday 27 June, joining Platinum Sponsor SAP who will present a full day of sessions on Wednesday 26 June. The Mobile Gaming Forum, on Friday 28 June, will feature key stakeholders from across the mobile and gaming ecosystems who will share their visions for the future of mobile gaming.

Finally, all pre-registered Mobile Asia Expo 2013 attendees will be automatically entered into the ‘Win a Connected Life’ prize draw, which will take place daily in the Connected City in Hall N1. One winner each day will be selected to receive all of the following prizes: a Cisco CVR 100W wireless router, a KT Kibot2, a Samsung Galaxy tablet and a Sony Xperia Z. Three runners-up each day will receive an iPad Mini.

Don’t miss this and much more at Mobile Asia Expo – we hope to see you in Shanghai!

And don’t forget – you can keep up with all developments around Mobile Asia Expo 2013 by following us on social media. This year the hashtag will be #MAE13 while you can find us on all the major social media presences including Tencent Weibo, Facebook, LinkedIn and Twitter – you can find all our presences here http://gsma.at/14sF3wC