At the GSMA, we unite companies across the mobile ecosystem that are changing lives through mobile technology. Our culture is fast-paced, fun and impactful. Headquartered in London with offices around the world, we work to build an inclusive environment in which everyone is equal, represented and connected.

Life at the GSMA

Our values

At the GSMA, our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.

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Passionately Driven
We approach everything we do with unparalleled passion, tenacity and capability, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.

Insightful Leaders
We continually develop and engage our expertise, insight and creativity
so that we’re always ready to respond to the changing landscape with authority, agility and nuance.

Stronger Together
We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.

Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.


Our recruitment process is designed to bring out the best in you, and your experience throughout the process means a lot to us. We are committed to bringing on diverse talent and identifying how you can add value. When submitting your CV and Cover Letter, your grades or educational history are not a priority – we want to see how your skills and experience will bring magic to the GSMA.

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You will hear the passion we have for the GSMA through our conversations. We are committed to building an environment where you can bring your true, authentic self to work.

Contact us at [email protected] for more information.

Applying for a role at the GSMA? Top tips to help you succeed

A cover letter is not compulsory but we like candidates to explain why they are applying for the position. Emphasise why you are a great fit for the role and company.

You will find there is a lot of useful information on our website, do not be afraid to ask the recruiter questions to help you prepare.

Prepare answers for questions such as: What do you know about the GSMA? What does diversity and inclusion mean to you? What is your understanding of the role?

Our values are important, familiarise yourself with them and tell us your favourite one.

What to wear? Our dress code is business casual, come as your true self.

Reasonable adjustments for your interview

Please let us know in advance of your interview or meeting of any reasonable adjustments that may be required to enable you to take part any activity or onsite attendance. Examples of reasonable adjustments include making a change to the interview process, providing documents in an alternate format, using a sign language interpreter, or using specialised equipment.

Adjustments include, but are not limited to:

  • Having additional time to read/prepare
  • Offering an interview time that doesn’t require travel in peak hour
  • A preparatory phone call or face-to-face meeting with the recruiter prior to the interview

Meet the Recruitment Team


Reporting to the Board, our Director General is responsible for the day-to-day management of the GSMA, supported by a leadership team with responsibility for specific aspects of the Association’s work.

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Regional Leadership

Our offices

GSMA Head Office, London, UK
1 Angel Lane, London, EC4R 3AB, UK
Email: [email protected]

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GSMA Atlanta Office, USA
165 Ottley Drive, Suite 203
Atlanta, GA 30324, USA
Tel: +1 678 281 6600
GSMA North America

GSMA Barcelona Office, Spain
Palau de Congressos, Fira de Barcelona, Av. R. Maria Christina
S/N, 08004 Barcelona, Spain
Tel: +34 93 233 3977

GSMA Beijing Office, China
Floor 19, Tower E2, Oriental Plaza
No 1 Changan Street, Beijing, 100738
Tel: (86) 10-85200563
GSMA Greater China

GSMA New Delhi Office, India
11th floor, Hindustan Times House
18-20, KG Marg, Barakhamba,
New Delhi – 110001, India.
Tel: +91 (011) 4322 4400
GSMA Asia Pacific

GSMA Dubai Office, UAE
7 Floor ESO-24-T3, Sheikh Rashid Tower
World Trade Centre, P.O. Box 9204
Dubai, United Arab Emirates
Tel: +971 4 3097022
GSMA Middle East and North Africa

GSMA Brussels Office, Belgium
Regent Park, 1st floor, Boulevard du regent, 35
1000 Brussels, Belgium
Tel: +32 2 891 8700
GSMA Europe

GSMA Hong Kong Office, China
Suites 1207-10, Great Eagle Centre, 23 Harbour Road
Wan Chai, Hong Kong
Tel: +852 3960 5000
GSMA Greater China

GSMA Buenos Aires Office, Argentina
Av. Del Libertador 6810 15th Floor, Square Libertador building
C1429BMO, Buenos Aires, Argentina
Tel: +54 11 5367 5400
GSMA Latin America

GSMA Nairobi Office, Kenya
Floor 2, Delta Corner Annex,
Westlands Lane, Ring Road, Westlands
PO Box 45651 – 000100,
Nairobi, Kenya
Tel: +254 709 073 000
GSMA Sub-Saharan Africa


Life at the GSMA

Find out more

  • Flexible Working
  • Amazing Office Spaces
  • Awesome People
  • Away Days
  • Competitive Remuneration
  • Private Medical Insurance
  • Health and Life Insurance
  • Parental Leave Support Programme
  • Personal Days
  • Employee Development
  • Employee Assistance Programme
  • Mentoring
  • Referral bonuses
  • Competitive holiday + Birtholiday