GSMA Report Places Mobile at the Heart of Brazil’s Transformation

New Brazil Mobile Observatory Reveals How Increasing Mobile Connectivity, Innovative Mobile Services and World Cup and Olympics Opportunities Will Boost Brazilian Economy and Society

Today the GSMA released its first comprehensive assessment of Brazil’s mobile sector, revealing fresh insights into the breath-taking speed with which mobile technologies have pervaded Brazilian life. The GSMA Brazil Mobile Observatory 1 details the explosive growth of the sector and the range of services that mobile is enabling for Brazil’s citizens.

Brazil is the fourth largest mobile market in the world with more than 260 million active mobile connections, 60 million of which are mobile broadband. Brazil is set to maintain a strong pace of growth and reach 135 million mobile broadband connections by 2014. The increasing uptake of mobile technologies and services, including NFC, mHealth, mEducation and mCommerce, will further shape Brazil’s mobile future.

“Mobile services are at the forefront of Brazil’s transformation through widespread broadband reach and by promoting innovation and affordable data services through major infrastructure investments,” said Franco Bernabè, Chairman, GSMA and Chairman and CEO, Telecom Italia Group . “There is now a real opportunity for mobile to deliver even greater socio-economic benefit for the country and beyond.”

Exponential Growth of Mobile Data and its New Business Opportunities

As the affordability of smartphones and tablets increases in Brazil, data traffic per user is expected to grow on average by 83 per cent per year between 2008 and 2020, with over 75 million smartphones forecast in 2016. D emand for mobile broadband is expected to increase 19-fold between 2011 and 2016 .

By transforming the way consumers and businesses operate and communicate, mobile broadband services will further increase productivity, allowing local small and medium enterprises to participate in the mobile value chain by producing local content, software and applications. The mobile industry is at the core of the economy’s innovation ecosystem and new services such as mCommerce, mMoney, mHealth, mEducation and Smart Cities will be enabled by technologies such as NFC and machine-to-machine (M2M) connectivity.

The 2014 FIFA World Cup and the 2016 Olympic Games in Rio will only further increase demand for mobile services. The World Cup is expected to generate over one million roaming connections, producing 300 per cent of the normal data traffic for a period of eight weeks . Analysts estimate that during the London 2012 games, 60GB of data crossed the network in the Olympic Park every second, and this figure is likely to grow substantially in four years’ time. Providing extra capacity in such a limited time window will be a major challenge for operators.

Allocating the Digital Dividend to mobile

Mobile net works are likely to come under significant strain if additional spectrum is not continually allocated to mobile services. The 700MHz band, known as the Digital Dividend, is currently allocated in Brazil to broadcasting services but has ideal properties for improving mobile coverage and combines effectively with the 2.5GHz band for seamless availability of 4G services. A GSMA/TAS study recently calculated that the allocation of the 700MHz band for mobile services would provide an additional direct and indirect contribution to the Brazilian GDP of US$ 5.3 billion, and generate over 4,300 job opportunities and additional tax revenue of US$ 1.3 billion 2 .

Simplifying Regulation and Reducing Taxation

Despite the mobile success story in Brazil to date, a number of key constraints on the sector are undermining its full potential. Complex, prolonged approvals by national and local authorities for site and antenna deployment have been identified as the greatest obstacle to further investment by the mobile community. Regulations on power limits for electromagnetic waves and tower build out licensing are just as complicated and unaligned among government bodies, with over 250 different antenna policies. Furthermore, levels of taxation on both mobile consumers and operators in Brazil are amongst the highest in the world.

“Consultative, transparent and stable regulation, greater coordination between local and national authorities and lower taxation will optimise investment opportunities in mobile,” continued Bernabè . “This will be key for successful deployment of Long-Term Evolution (LTE) services, making them available in time for the 2014 World Cup.”

Economic and Social Impact of Mobile in 2011

Mobile operators and the wider mobile ecosystem have contributed significantly to Brazil’s economic and employment growth:

  • Revenue generation by mobile operators: US$ 14.8 billion in 2011, representing an estimated 2 per cent of Brazilian GDP.
  • Investment by mobile operators: almost US$ 23 billion since 2008.
  • Direct impact of entire mobile ecosystem 3 : US$ 53.8 billion, an increase of 20 per cent from 2008.
  • Overall impact, factoring in increased productivity, price reductions and greater consumer usage: US$ 110.6 billion or approximately 4.6 per cent of GDP.
  • Contribution to national employment: 250,000 full-time time employees in the mobile communications industry last year.

The social benefits of mobile in Brazil are extensive and range from greater personal communication and increased social cohesion to access to vital services for people on low incomes and in the most rural areas. With the government’s target of 60 million broadband connections by 2014 already achieved due to the rapid growth and extensive investment of the mobile sector since the introduction of 3G services four years ago, the GSMA is now calling for the government to consider a further role for mobile in Brazil’s strategy for social change.

“The mobile industry will lead to a wave of transformation in the way Brazilians communicate and live their lives,” said Anne Bouverot, Director General, GSMA. “The country faces a number of challenges in the next years, including the successful delivery of the World Cup and Olympic Games. By working in partnership, operators and government can build on the success story of the mobile industry, extending its unique benefits nationwide and boosting Brazil’s image on the world scene.”

To view the full report, please follow this link: .


Notes to Editors

1 This is the first ever Brazil edition in the GSMA Mobile Observatory series, prepared by Deloitte for the GSMA, and provides a thorough analysis of the Brazilian mobile communications industry. This Observatory provides the latest statistics and mobile market developments, and is an important reference point for mobile industry members, policy makers and other interested stakeholders. It covers the state of the industry, including the evolution of competition, innovation in new products, services and technologies and the industry’s contribution to social and economic development in Brazil.

2 GSMA/TAS (Telecom Advisory Services) report “Economic Benefits of the Digital Dividend for Latin America” can be accessed at

3 Brazil’s wider mobile ecosystem encompasses handset manufacturers, providers of network and support services, local content providers such as “app” developers, and a network of wholesalers and retailers of handsets and airtime.

About the GSMA

The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries and territories, the GSMA unites nearly 800 of the world’s mobile operators with more than 230 companies in the broader mobile ecosystem , including handset makers, software companies, equipment providers and Internet companies, as well as organisations in industry sectors such as financial services, healthcare, media, transport and utilities. The GSMA also produces industry-leading events such as the Mobile World Congress and Mobile Asia Expo.

For more information, please visit the GSMA corporate website at or Mobile World Live, the online portal for the mobile communications industry, at .

Further information about the GSMA’s activity in Latin America can be found at


Media contacts

Tatiana Cantoni (Brazil)

T: +55 11 2858 9190

E: [email protected]

GSMA Press Office

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