AT&T Vitality GlowCaps Case Study

The image displays the word "VITALITY" in light blue uppercase letters. Below, there's the AT&T logo, a blue and white globe design, with the text "Connected by at&t" in black lowercase letters to the right of the logo. The background is white.

Vitality addresses the billion-dollar adherence problem for pharmaceutical brands, retail pharmacies and healthcare providers with a simple solution — a pharmacy-connected pill bottle cap. Vitality GlowCaps illuminate, play a melody and even ring a home phone so users don’t forget to take their medication.

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