GSMA
Mobile World Live Wireless Intelligence

GSMA Organisation

GSMA Organisation

Reporting to the Board, the Director General is responsible for the day-to-day management of the GSMA. The Director General is supported by a Management Team with responsibility for specific aspects of the Association’s work.

Anne Bouverot

Anne Bouverot

Director General & Member of the Board

Anne Bouverot is Director General of the GSMA and a Member of its Board. Anne brings to the GSMA a wealth of experience and a proven track record of success in the highly dynamic mobile industry. With a deep understanding of the opportunities and the challenges facing mobile operators today, she leads the GSMA as the essential industry partner for its operator members around the world, enabling their continued success through driving innovation, providing thought leadership and advocating for the industry. Before joining the GSMA, Anne was Executive Vice President for Mobile Services for France Telecom Orange, where she defined the strategic transformation programmes for a business serving more than 120 million customers and revenues of more than 14 billion euros at the time. Prior to France Telecom Orange, Anne led a 600-person business unit of Equant and was responsible for developing IT services for Equant’s multinational business customers. She began her career in telecommunications as project manager for Telmex in Mexico in 1991. Anne holds M.S. and Ph.D. degrees in mathematics and computer science from the Ecole Normale Supérieure in Paris and an M.S. degree from Telecom Paris. Anne was appointed as a member of the Broadband Commission for Digital Development in 2013. She also serves as a non-executive director of Capgemini, a leading global provider of consulting, technology and outsourcing services, and as a non-executive director of Edenred, the world leader of prepaid corporate services.

Louise Easterbrook

Louise Easterbrook

Chief Financial Officer, GSMA

As Chief Financial Officer, Louise Easterbrook is responsible for overseeing the business and financial performance of the GSMA, leading the company’s finance and legal functions. Before joining the GSMA, Louise most recently served as Regional Financial Controller, Africa for Vodafone Group, with financial responsibility for all of Vodafone’s African operations (total service revenues of £6.6 billion). She joined Vodafone in 2010 as Investor Relations Executive, acting as the liaison between Vodafone and the financial community. Prior to Vodafone, Louise spent three years as a Partner at Finance Talking Ltd., a company specialising in training corporate communications professionals in the areas of accounting, corporate finance, investor relations and financial market regulation. From 1996 to 2006, she held a series of positions at Cable & Wireless plc, including Group Director of Investor Relations, Director, Corporate Finance, and Head of Financial Planning, Reporting and Analysis. Louise holds a Bachelor of Commerce degree from University of Birmingham and is qualified as a Chartered Accountant.

John Hoffman

John Hoffman

CEO and Director, GSMA Ltd.

John Hoffman is CEO and Director for GSMA Ltd., a wholly-owned subsidiary of the GSMA. In this role, John oversees various lines of business, including the GSMA’s portfolio of award-winning trade shows and conferences, its online, print and broadcast media properties, industry research services and a range of network managed services. John brings more than 25 years’ experience to the GSMA. Prior to his current role in GSMA Ltd., John was CEO and Director of fastmobile, Inc., a supplier of software-based network operator solutions. Before fastmobile, he was the President, CEO and Director of Roamware, Inc., a global provider of voice and data roaming solutions. In addition, John has held executive level positions at several mobile telecommunications companies including BellSouth, Pocket Communications and SONOFON. He has also served as an independent mobile industry consultant, leading projects with the GSMA, BellSouth, Palm and PCSOne, among others. John is a member of the Future Trends Forum, Bankinter’s global think task focused on issues impacting Spanish society and businesses. He serves on the GSMA Ltd. Board of Directors as well as the Board of the Mobile World Capital Barcelona Foundation. John is the author of the “Wireless Evolution Insider” by the GSMA as well as “GPRS Demystified”, published by McGraw-Hill Professional. John holds Bachelors and Masters degrees in Architecture from the University of Michigan, a Masters of Business degree from the University of Phoenix and is a licensed architect in the state of Colorado.

Michael O'Hara

Michael O'Hara

Chief Marketing Officer

As Chief Marketing Officer for the GSMA, Michael O’Hara leads the GSMA’s global marketing and communications programmes and initiatives, working in close partnership with the organisation’s membership to identify, prioritise and execute on strategic marketing issues for the mobile industry. Before joining the GSMA in 2008, Michael was the General Manager for Marketing and Industry Management within the Communications Sector at Microsoft. In this role, he led Microsoft’s initiatives to deliver world-class software solutions to the communications industry, including telecommunications companies, hosting service providers and media and entertainment organisations. Prior to Microsoft, Michael was Vice President, Marketing at Sonus Networks, a leading provider of carrier voice over IP (VoIP) solutions, where he drove the company’s marketing strategy and oversaw all marketing functions. In that capacity, he spearheaded the business strategy to re-focus Sonus into the wireless communications market and established the company as a major player in the VoIP domain. Previously, Michael served as Chief Marketing Officer at Nortel Networks in Europe. In that role, he had responsibility for Nortel’s marketing and sales operations programs in Europe, the Middle East and Africa, directing functions such as public relations, advertising, government relations, analyst relations, events, customer training and field marketing. Prior to that, Michael was Vice President of Global Business Operations reporting to the Chief Operating Officer, and he also held management positions in a number of areas including sales, operations, customer service and manufacturing engineering with Nortel Networks in Europe. He holds an honours degree in Electrical and Electronic Engineering from the Queens University of Belfast.

Tom Phillips

Tom Phillips

Chief Regulatory Officer

As Chief Regulatory Officer for the GSMA, Tom Phillips is responsible for leading the organisation’s public policy agenda with governments, regulators and policy influencers on a global basis. He has been instrumental in driving critical advocacy efforts for the mobile industry, including initiatives to secure essential spectrum resources for mobile services in countries around the world, as well as programmes in areas such as privacy, taxation, health and environment, among others. Tom brings to the GSMA more than 25 years’ experience in the telecoms industry. Before joining the GSMA in 2004, Tom was Group Director, Public Policy with Cable & Wireless. He has also held senior positions with PA Consulting Group’s London practice, mobile operator Orange and British Aerospace. Tom has a Bachelors degree in Physics, as well as a Masters degree in Business Administration and he is a Chartered Engineer.

Alex Sinclair

Alex Sinclair

Chief Technology Officer

Alex Sinclair has served as the Chief Technology Officer of the GSMA since 2005. In this role, Alex is responsible for driving the technology direction of the GSMA and working with its membership to execute key technology initiatives. With more than 25 years’ experience in telecommunications in general and mobile in particular, Alex has worked for a number of companies in the UK, Germany and the US. In the early 1990s, he was part of the project team that launched the T-Mobile D1 network in Germany. In 1995, Alex helped Syniverse to launch their GSM clearinghouse business. Prior to joining the GSMA, Alex was Director of Network Engineering at ICO, a global satellite venture. Alex holds a Bachelors Degree in Electrical and Electronic Engineering from the University of Bristol.

Hyunmi Yang

Hyunmi Yang

Chief Strategy Officer

As Chief Strategy Officer for the GSMA, Hyunmi Yang is responsible for working with the GSMA’s operator members in identifying opportunities that will advance the development of the mobile communications industry. Before joining the GSMA in 2012, Hyunmi served most recently as Executive Vice President and Chief Customer Officer for KT. When joining KT as an Executive Vice President and Chief Strategy Officer of the Mobile Business Group in 2009, Hyunmi was noted for being the first female executive in the history of telecommunications in Korea. Later responsible for both the mobile and fixed line businesses as a Chief Customer Officer, she had overall ownership of the master customer portfolio, development of a group customer loyalty programme and overall customer strategies. With her unique blend of careers in the fields of telecom and finance, Hyunmi led the way and set the pace with regards to telecom–banking convergence services such as smart wallet and mobile money transfer services, as well as NFC. Prior to KT, she was Executive Vice President and Chief Marketing Officer for Shinhan Bank in Korea, where she led marketing strategies and product development. Hyunmi has also held senior management roles at American Express in New York, where she applied data-driven insights to marketing strategies and loyalty programmes. Hyunmi holds a Ph.D. in applied mathematics and statistics from the State University of New York at Stony Brook and M.S. and B.S. degrees in mathematics from Seoul National University in Seoul.

GSMA Ltd. Board

GSMA Ltd., a commercial company wholly-owned by the GSMA, is responsible for the commercial activities of the GSMA, including the mobile industry's premier events, the Mobile World Congress and the Mobile Asia Expo. The GSMA Ltd. Board is responsible for the oversight and strategic direction of these commercial activities. The GSMA Ltd. Board is responsible for the oversight and strategic direction of the commercial activities of the GSMA including the mobile industry's premier events, the Mobile World Congress and the Mobile Asia Expo.

Bill Hague

Bill Hague

Chairman of the Board

Bill Hague is currently Executive Vice President International, Alliances and Integrations at AT&T Mobility. He is based in Atlanta, Georgia. Mr. Hague is a recognized telecom executive with over twenty-one years of industry leadership in both domestic and international arenas. Mr. Hague’s experience includes key roles in corporate development, mergers and acquisitions, joint ventures, international roaming and strategy, legal affairs and international development. He is currently responsible for developing international wireless strategy and partnerships, as well as domestic and international wholesale and retail roaming. He also manages the wholesale platform for machine to machine connections. He leads the company’s wireless operations in the cruise ship business and wireless merger integrations. Mr. Hague previously managed the former AT&T Wireless’ mergers and acquisitions on both the national and international front. Prior to joining AT&T Wireless, Hague was with Pacific Northwest Cellular/Western Wireless Communications where he headed legal, human resources and regulatory affairs. Prior to that, he served as a partner at the law firm of Stokes, Eitelbach & Lawrence. Mr. Hague is a member of the World Economic Forum’s Telecom Industry Agenda Council. Mr. Hague is the Chairman of GSMA Ltd. and the GSMA Finance Committee. He has previously served as the Deputy Chairman of the GSMA. He is also president of the African Education Foundation, a private foundation he established in 1989, after serving in the Peace Corps in West Africa.

Anne Bouverot

Anne Bouverot

GSMA Director General

Anne Bouverot is Director General of the GSMA and a Member of its Board. Anne brings to the GSMA a wealth of experience and a proven track record of success in the highly dynamic mobile industry. With a deep understanding of the opportunities and the challenges facing mobile operators today, she leads the GSMA as the essential industry partner for its operator members around the world, enabling their continued success through driving innovation, providing thought leadership and advocating for the industry. Before joining the GSMA, Anne was Executive Vice President for Mobile Services for France Telecom Orange, where she defined the strategic transformation programmes for a business serving more than 120 million customers and revenues of more than 14 billion euros at the time. Prior to France Telecom Orange, Anne led a 600-person business unit of Equant and was responsible for developing IT services for Equant’s multinational business customers. She began her career in telecommunications as project manager for Telmex in Mexico in 1991. Anne holds M.S. and Ph.D. degrees in mathematics and computer science from the Ecole Normale Supérieure in Paris and an M.S. degree from Telecom Paris. Anne was appointed as a member of the Broadband Commission for Digital Development in 2013. She also serves as a non-executive director of Capgemini, a leading global provider of consulting, technology and outsourcing services, and as a non-executive director of Edenred, the world leader of prepaid corporate services.

Franco Bernabe

Franco Bernabe

GSMA Ltd Board Member

GSMA Ltd Board Member

Louise Easterbrook

Louise Easterbrook

Chief Financial Officer, GSMA

As Chief Financial Officer, Louise Easterbrook is responsible for overseeing the business and financial performance of the GSMA, leading the company’s finance and legal functions. Before joining the GSMA, Louise most recently served as Regional Financial Controller, Africa for Vodafone Group, with financial responsibility for all of Vodafone’s African operations (total service revenues of £6.6 billion). She joined Vodafone in 2010 as Investor Relations Executive, acting as the liaison between Vodafone and the financial community. Prior to Vodafone, Louise spent three years as a Partner at Finance Talking Ltd., a company specialising in training corporate communications professionals in the areas of accounting, corporate finance, investor relations and financial market regulation. From 1996 to 2006, she held a series of positions at Cable & Wireless plc, including Group Director of Investor Relations, Director, Corporate Finance, and Head of Financial Planning, Reporting and Analysis. Louise holds a Bachelor of Commerce degree from University of Birmingham and is qualified as a Chartered Accountant.

Craig Ehrlich

Craig Ehrlich

GSMA Ltd Board Member

Craig Ehrlich is the former long time chairman of the GSMA. Craig is affiliated with Bharti Airtel, the world 5th largest telecom company, as independent nonexecutive director of the company. He is also chairman of Carmel Ventures Asia, a leading venture capital company. In the Philippines, Craig is vice chairman of publicly listed ISM and board member of publicly listed Philweb, the country's leading gaming company. He recently retired as chairman of Taiwan’s largest cable television company, kbro, which was sold in December 2010. The company was primarily owned by the Carlyle Group. Craig is also Chairman of Novare Technologies Ltd., an onshoring and outsourcing software development company based in Hong Kong and serving clients throughout the world. Craig has been involved in Hong Kong's communications industry since he first settled in Hong Kong in 1987. He joined Hutchison Cablevision as managing director in October 1987 and was a founding member of the team that launched STAR TV, Asia's first satellite delivered multichannel television network. After four years with Hutchison Whampoa, Mr Ehrlich became the Group Operations Director at Hutchison Telecommunications and was responsible for the company's operations in 10 countries. In 1993 he left the Hutchison group to establish companies involved in the introduction of cable television and paging services. He sold these companies in September 1996 and started Hong Kong mobile operator SUNDAY Communications Ltd. in November 1996. Craig is also a member of UCLA/Peking University Joint Research institute Advisory Committee and a founding member of Global Management Centre at the Anderson Business School UCLA. Craig holds a B.A. degree from the University of California Los Angeles, a Masters degree from Occidental College and a postgraduate fellowship with the Coro Foundation. He has resided in Hong Kong for 24 years.

Mohan Gyani

Mohan Gyani

GSMA Ltd Board Member

Mohan Gyani is a private investor and advisor with over 30 years of experience in the Telecom and Wireless industry. As former President and Chief Executive Officer of AT&T Wireless Mobility Services, he played a key role in the $10.6 Billion IPO of AT&T Wireless in 2000. He was instrumental in overseeing record growth, while completing the expansion of the company’s footprint across the U.S. and the build out of its nationwide next generation GSM network. Previously, as Executive Vice President and CFO of AirTouch, Mohan was a key leader in the $120 Billion merger of AirTouch and Vodafone and the subsequent $70 Billion joint venture with Bell Atlantic that resulted in the creation of Verizon Wireless. Prior to the merger, he played a major financial, operational and strategic role in the company’s growth from a $1.6 Billion IPO in 1993 to a $70 Billion global company within five years. Mohan sits, or has sat, on the Boards of numerous U.S. public companies including Keynote Systems, Mobile Telesystems OJSC, Safeway, SiRF Technologies and Union Bank. He is, or has been, on the Board of several other for-profit firms and non-profit organizations such as Handango, IDEA Cellular, Jasper Wireless, mFormation, RingCentral, Roamware, Tellme, Ruckus Wireless, CTIA and the GSM Association. Mohan completed his B.A in Business Administration and earned his MBA degree in Finance from San Francisco State University.

John Hoffman

John Hoffman

CEO and Director, GSMA Ltd

John Hoffman is CEO and Director for GSMA Ltd., a wholly-owned subsidiary of the GSMA. In this role, John oversees various lines of business, including the GSMA’s portfolio of award-winning trade shows and conferences, its online, print and broadcast media properties, industry research services and a range of network managed services. John brings more than 25 years’ experience to the GSMA. Prior to his current role in GSMA Ltd., John was CEO and Director of fastmobile, Inc., a supplier of software-based network operator solutions. Before fastmobile, he was the President, CEO and Director of Roamware, Inc., a global provider of voice and data roaming solutions. In addition, John has held executive level positions at several mobile telecommunications companies including BellSouth, Pocket Communications and SONOFON. He has also served as an independent mobile industry consultant, leading projects with the GSMA, BellSouth, Palm and PCSOne, among others. John is a member of the Future Trends Forum, Bankinter’s global think task focused on issues impacting Spanish society and businesses. He serves on the GSMA Ltd. Board of Directors as well as the Board of the Mobile World Capital Barcelona Foundation. John is the author of the “Wireless Evolution Insider” by the GSMA as well as “GPRS Demystified”, published by McGraw-Hill Professional. John holds Bachelors and Masters degrees in Architecture from the University of Michigan, a Masters of Business degree from the University of Phoenix and is a licensed architect in the state of Colorado.

Christian Salbaing

Christian Salbaing

GSMA Ltd Board Member

Christian joined Hutchison Whampoa Limited (HWL) on January 1, 2001 as Managing Director, Hutchison Europe Telecommunications Luxembourg, HWL’s main holding company for its 3G businesses in Europe. Between 2001 and 2005, he worked on the rollout of 3 Group’s 3G mobile broadband networks across Europe and coordinating Group activities in Regulatory Affairs, Public Policy and Lobbying, Technology and Branding. He was appointed Deputy Chairman of Hutchison Whampoa (Europe) Limited in 2005 and of Hutchison Whampoa Luxembourg Holdings S.a.r.l in 2009. As such he heads up HWL’s European administrative headquarters in London and Luxembourg and oversees HWL’s European Telecoms, Retail, Ports and other businesses in Europe. Christian also represents HWL’s business interests before the European Commission and host governments in each of the countries where HWL has investments (25 countries in Europe). Christian was elected as a member of the GSMA Board for a 2 year term commencing on January 1, 2011 and also sits on the Governance Committee of that Board. He was the chairman of the GSMA Spectrum Management Committee (2004-2006) and a member of the GSMA Executive Management Committee (2005-2007). Christian has been a member of Telecom Board of the International Telecom Union (the ITU is a UN Agency) since June 2005 and is a member of the UK Government’s Asia Task Force set up in 2010 by the Secretary of State for Business, Innovation and Skills, Dr Vince Cable. Christian is bilingual in French and English and has a good working practice of Italian.