The mFarmer Initiative enhances the livelihoods of smallholder farmers in emerging markets by improving their access to information, financial services and supply chain solutions, delivered via mobile through sustainable business models.
The GSMA mFarmer Initiative aims to reach 4 million users with life-changing services delivered by mobile. The mFarmer Initiative provides risk capital to strong and innovative projects selected through a competitive application process. To ensure the success of projects GSMA also provides business consultancy and technical support throughout the implementation period.
The aims are achieved by bringing together mobile operators, agriculture organisations and the development community to facilitate the creation of scalable, replicable and commercially sustainable mobile services for smallholder farmers.
The GSMA mFarmer Initiative is supported by the Bill & Melinda Gates Foundation, USAID and the UK Government.
mFarmer Phase 1 (May 2011 – Sept 2014) in partnership with USAID & Bill & Melinda Gates Foundation.
Vision: to create and scale sustainable mobile solutions enabling over 2 million poor smallholder farmers to obtain critical agricultural information.
Services developed in partnership with mobile and agriculture partners include:
- Tigo Tanzania: Tigo Kilimo service
- Handygo India: mKisan service
- Airtel Kenya: Airtel Kilimo service
- Orange Mali: Senekela service
mFarmer Phase 2 (Sept 2013 – Aug 2016) in partnership with the UK Government.
mNutrition: a new partnership between GSMA and the UK Government commenced on 1st September 2013. This initiative will be overseen and implemented by two GSMA Mobile for Development Programmes – mHealth and mFarmer (phase 2).
mFarmer Vision: To enhance the livelihoods of smallholder farmers in emerging markets by improving their access to information, financial services and supply chain solutions, delivered via mobile through sustainable business models.
The mFarmer Initiative will provide support to service providers to scale services focusing on agriculture and nutrition information and advisory services for farmers; innovative mobile financial solutions for smallholders, and mobile solutions to improve the efficiency of agricultural value chains.
mFarmer Challenge Fund
Six services will be selected for support through a competitive application process. The mFarmer Challenge Fund will open in Q1 2014.
- Africa: Cote d’Ivoire, Ghana, Malawi, Mozambique, Nigeria, Rwanda, Uganda & Zambia
- South Asia: Pakistan, India, Sri Lanka & Bangladesh
The mNutrition Initiative will aim to improve nutrition and food security of the poor, especially women by harnessing the power of mobile technologies to improve access to information on nutrition, health and agricultural practices especially for farmers and the rural population particularly women and adolescent girls.
This will be achieved by delivering four key components:
- mNutrition Content services;
- Launch of scalable and sustainable mHealth services in 10 priority African countries;
- Launch of scalable and sustainable mAgri services in 6 priority Asian and African countries (see mFarmer Initiative);
- Robust, independent evaluation of the activities and services being launched.
mNutrition Content Services
Specific to the mNutrition Content services, the GSMA will contract a global content partner (s) to deliver across 14 priority countries. The GSMA are issuing a RFI which details the mNutrition Content component and stipulates the request for information form interested parties wishing to bid for the global partner contract.
If you are interested in obtaining a copy of the mNutrition content RFI – please click here.