Digital Advertising & Privacy 2013

Digital Advertising & Privacy 2013 will provide you with the essential knowledge you need to navigate the complex issues thrown up by privacy law and online marketing. Organised by DataGuidance, this is a must-attend event for professionals responsible for keeping their organisations compliant with current and upcoming online regulation, such as Do Not Track and the proposed EU Data Protection Regulation.

As modern consumers spend more and more time online, a rising number of companies are shifting advertising from traditional means to digital advertising through mobile apps, social networking platforms, video advertising, cross platform engagement, behavioural advertising and other innovative ways.
Internet giants such as Facebook, Amazon and Google, generate millions in revenue from the digital advertising industry every year and with increased customisation of marketing through ‘likes’, views and followers, this landscape is shifting dramatically. Thousands of online businesses offer numerous digital advertising channels, but with their growing popularity comes a raft of legal issues and scrutiny by regulators on both sides of the Atlantic.

As online compliance law gets increasingly divergent, stay on track and gain vital industry insider knowledge at Digital Advertising & Privacy 2013.

Digital Advertising & Privacy 2013 is accredited for 6 CPD points.

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