M360 LatAm – GSMA RCS Business Messaging Awareness Lab #24
Start: Wednesday 5 June 2019 16:00
End: Wednesday 5 June 2019 22:00
Venue: Hilton Mexico City Reforma Av. Juárez 70, Colonia Centro, Centro 06010 Ciudad de México, Mexico
Lugar: Hilton Mexico City Reforma, Sala: Dona Socorro
El Programa Future Networks celebrará la 24.ª Sesión de la GSMA sobre mensajería RCS para empresas en la conferencia M360 LatAm el miércoles 5 de junio de 2019 con el patrocinio de Infobip.
Participar en una Sesión de la GSMA sobre mensajería RCS para empresas le permitirá contribuir al futuro de la mensajería para empresas.
Ya sea en el área del diseño de la experiencia del cliente o en la de la información base para las normas de la GSMA, su contribución garantizará un ecosistema abierto de trabajo conjunto que permita hacer realidad el valor de 74 mil millones de dólares estimado para el año 2020.
Las relaciones son una parte destacada de las sesiones. En el pasado, los asistentes han establecido contactos de trabajo importantes.
La Sesión sobre mensajería está dirigida a empresas para las que el RCS es algo nuevo.
El objetivo de estas sesiones es que los participantes obtengan información sobre el servicio Operator RCS, la norma GSMA Universal Profile, el Ecosistema RCS (operadores, marcas, empresas tecnológicas y empresas de marketing), el despliegue global del protocolo RCS, la adopción de terminales, la experiencia del cliente, pruebas de marcas, modelos comerciales y privacidad, y seguridad y confianza.
Además de aprovechar las importantes oportunidades de establecimiento de contactos, los participantes también podrán escuchar a oradores destacados hablar sobre, entre otros, los siguientes temas:
- Posición global del protocolo RCS
- Lograr economía de escala
- Soluciones técnicas
- Justificación comercial de la mensajería RCS para empresas
- ampañas de marca y resultados
Este evento tendrá traducción simultánea al inglés/español.
Sobre Infobip
Infobip permite a las empresas enviar mensajes a través de cualquier canal, cualquier dispositivo, en cualquier momento y en cualquier lugar del mundo. La tecnología de Infobip crea interacciones móviles sin problemas entre empresas y personas, además de simplificar la integración de casi todas las capacidades de comunicación. Con más de una década de experiencia en la industria, Infobip se ha expandido para incluir 61 oficinas en seis continentes que ofrecen una plataforma de mensajería desarrollada internamente con capacidad para llegar a más de seis mil millones de dispositivos móviles en más de 190 países conectados a más de 800 redes de telecomunicaciones. La compañía presta servicios y se asocia con operadores móviles líderes, aplicaciones de mensajería, bancos, redes sociales, compañías de tecnología y agregadores.
Más información en https://www.infobip.com/en/about
Para atender el evento, también tendrás que registrarte para el
Mobile 360 – Latin America
Venue: Hilton Mexico City Reforma, Room: Dona Socorro
The Future Networks Programme will be hosting the twenty-fourth GSMA RCS Business Messaging Lab at M360 LatAm on Wednesday 5th June 2019 sponsored by Infobip.
Attending a GSMA RCS Business Messaging Lab will allow you to contribute to the future of business messaging. From designing customer experience to informing the GSMA standards, your contribution will ensure an open ecosystem that works together to realise the value estimated by 2020 of $74 billion. Networking is a major part of the Lab series, and individuals have made important connections at the Labs they have gone on to work with.
The Awareness Lab is aimed at companies that are new to RCS. The purpose of these Labs is to provide individuals with an understanding of the Operator RCS service, the GSMA Universal Profile standard, the RCS Ecosystem (Operators, Brands, Technology Companies and Marketing Companies), RCS global deployment, handset adoption, customer experience, brand trials, commercial models and privacy, and security and trust.
In addition to taking advantage of important networking opportunities, you’ll also have the chance to hear from high-profile speakers on the following topics and more:
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- Global position of RCS
- Achieving scale
- Technical solutions
- The business case for RCS Business Messaging
- Brand campaigns and results
This event will be simultaneously translated into English/ Spanish.
About Our Sponsor: Infobip
Infobip powers enterprises to deliver messages across any channel, any device, at anytime and anywhere worldwide. Infobip’s technology creates seamless mobile interactions between businesses and people and simplifies the integration of almost all communication capabilities. With over a decade of industry experience, Infobip has expanded to include 61 offices on six continents offering in-house developed messaging platform with the capacity to reach over six billion mobile devices in 190+ countries connected to over 800 telecom networks. The company serves and partners with leading mobile operators, messaging apps, banks, social networks, tech companies, and aggregators. Learn more at https://www.infobip.com/en/about
To attend this event you will also need to register for a
Mobile 360 – Latin America pass
Welcome to GSMA RCS Business Messaging Lab from GSMA and Infobip
Jill Cooper, Programme Marketing Director – GSMA
Anja Obradovic – Head of Carrier Relations & Partnerships Americas, -Infobip
RCS the Global Position
Catherine Maguire, RCS Ecosystem Engagement Manager – GSMA
RCS implementation path in AMX
– RCS implementation path
– RCS future
– RCS in Latam /AMX
Sergio Collazo Llerandi, Value Added Services Engineering Senior Director, Telcel and America Movil
RCS Business Messaging – brand testimonials
– How Infobip is helping brands utilize the power of RCS to improve customer experience
– Live RCS business messaging campaigns in Mexico: Real-life use cases
– Infobip: Multiple approaches towards a complete messaging solution
Marko Erkic, Regional Manager – North LATAM – Infobip
Rebeca Gonzalez Huerta, Senior Marketing Manager Loyalty and CRM – Club Comex
RCS: where Advertising and Business Messaging come together
– Progress on RCS rollout in Telefonica Group
– Overview of first experiences/use cases in Telefonica Demo of Data Rewards via RCS (with TEF MX & IMI)
Mitchell Cutmore, A2P Messaging Development LATAM – Telefonica
RCS: How Enterprises are driving value through P2A messaging
– Consumer expectations around messenger channels for brand engagement
– Enterprise value gained through the automation of engagement
– Demonstration of a Telco Selfcare Bot
Paul Kingsbury, EVP Network Solutions – IMImobile
Lunch and Networking
What’s next with RCS Business Messaging in Mexico?
– Update on brands and results
– RCS Rollout strategy in Mexico
Alexander Allemand, Business Development – Google
RCS in Mexico, exciting challenges and opportunities.
– Going beyond SMS
– More than user engagement
– What after RCS?
Angel Cisneros, Founder and CEO of Quiubas Mobile
Why the opportunity for RCS is Now
– P2P/A2P user growth 2018-2023
– The impact of business models on mobile operator RCS income
– How alternative revenue models can more than double the opportunity
Nick Lane, Chief Insight Analyst – Mobilesquared
Understanding the RCS business models and ecosystem
– Transformation of Content and Bulk VAS market with RCS
– Explore collaborative models to expand the RCS ecosystem
– Multi Business Scenarios of RCS.
Juan Pablo Frias, Founder and CEO – Sendatel Telecommunications
Coffee Break
Reducing the friction for Aggregator-MNO integrations
– Facilitating brand onboarding
– Bot Developer Tools
– Enabling Brand Content Delivery
Carlos Aragón, Solutions Marketing Director – Enterprise Communications – Mavenir
RCS another channel to the Communication and Interaction Strategy
– RCS will replace absolutely SMS‽
– Challenges in the adoption of the RCS for companies.
– RCS Use Cases
Sergio Acevedo, CEO, Concepto Movil – Concepto Movil
Panel Discussion
Moderator: Fabio Moraes, Strategic Engagement Director – GSMA
Carlos Aragón, Solutions Marketing Director – Enterprise Communications – Mavenir
Mitchell Cutmore, A2P Messaging Development LATAM – Telefonica
Sergio Collazo Llerandi, Value Added Services Engineering Senior Director, Telcel and América Móvil
Nick Lane, Chief Insight Analyst – Mobilesquared
Silvio Pegado, Head of Business Development Carrier Messaging LatAm, Google
Closing Statement
Anja Obradovic, Head of Carrier Relations & Partnerships Americas – Infobip
Networking Drinks Reception
End
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