Universal Profile

A new industry standard for Advanced Communications


We are pleased to announce that the GSMA’s Universal Profile specification is now available. This is a key milestone for the industry in the drive to deliver an advanced messaging experience that can hold its own in the highly competitive messaging space. It marks a new era of operator service interoperability, enabling operators to offer a consistent messaging experience.

The Universal Profile (UP) is an industry-agreed common set of features and technical enablers for Advanced Communications. The Universal Profile has been developed to deliver a richer, common user experience globally, and simplify both product development and operator deployment of Advanced Messaging. This will provide the scale needed to develop Messaging as a platform.

  • Release 1 (available now) – This includes core features such as capability discovery which will be interoperable between regions, chat, group chat, file transfer, audio messaging, video share, multi-device, enriched calling, location share and live sketching.

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  • Release 2 (available quarter two 2017) includes Messaging as a Platform, APIs, plug-in integration and improved authentication and app security.

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To date 47 Mobile Network Operators,  (collectively covering a subscriber base of 4.7 billion people globally), 11 manufacturers and 2 OS providers, have committed to supporting a single, standard implementation of the Universal Profile to accelerate the availability Advanced Communications.


Support for the Universal Profile is gaining momentum, currently it is backed by 60 supporters:

47 Operators: AIS, América Móvil, AT&T, Axiata Group, Beeline, Bell Mobility, Bharti Airtel, China Mobile, China Telecom, China Unicom, Claro Brazil, Claro Colombia, Deutsche Telekom, Etisalat, Globe Telecom, Indosat Ooredoo, KPN, M1, Megafon, Millicom, MTN, MTS, Optus, Orange, Personal Argentina, Personal Paraguay, PLAY, Reliance Jio, Rogers Communications, Singtel, Smart Communications, Sprint, StarHub, Telcel Mexico, Tele2, Telefónica, Telenor Group, Telia Company, Telkomsel, Telstra, Telus, TIM, T-Mobile US, Turkcell, Verizon, VimpelCom, and Vodafone.

11 OEMs: Alcatel, ASUS, Huawei, General Mobile, HTC, Intex Technologies, Lava International Ltd., LG Electronics, Lenovo/Motorola, Samsung Electronics and ZTE

2 mobile OS providers Google and Microsoft.


Read more:

ebook-cover To find out why Advanced Communications matters download our short ebook: Advanced Communications – The next generation of keeping in touch


Messaging as a Platform: The Operator Opportunity

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