Universal profile

Universal Profile

A new industry standard for Advanced Communications


We are pleased to announce that the second release of the GSMA’s Universal Profile specification (version 2.0) is now available. This is a key milestone for the industry in the drive to deliver an advanced messaging experience that can hold its own in the highly competitive messaging space. It marks a new era of operator service interoperability, enabling operators to offer a consistent messaging experience.

The Universal Profile is an industry-agreed common set of features and technical enablers that has been developed to simplify both product development and operator deployment of RCS delivering a richer, common messaging experience globally.

  • Release 1  – This includes core features such as capability discovery which will be interoperable between regions, chat, group chat, file transfer, audio messaging, video share, multi-device, enriched calling, location share and live sketching.
  • Release 2 (available now)  – introduces the key enablers for Messaging as a Platform (MaaP). MaaP includes support for Application-to-Person messaging, Rich Cards, privacy control and spam protection to open up an A2P RCS business worth an estimated $74bn* by 2021.

*GSMAi estimate A2P SMS is growing at an annual CAGR of over 5% and is estimated to be worth $74bn by 2021.


Support for the Universal Profile is gaining momentum, currently it is backed by 60 supporters:

47 Operators: AIS, América Móvil, AT&T, Axiata Group, Beeline, Bell Mobility, Bharti Airtel, China Mobile, China Telecom, China Unicom, Claro Brazil, Claro Colombia, Deutsche Telekom, Etisalat, Globe Telecom, Indosat Ooredoo, KPN, M1, Megafon, Millicom, MTN, MTS, Optus, Orange, Personal Argentina, Personal Paraguay, PLAY, Reliance Jio, Rogers Communications, Singtel, Smart Communications, Sprint, StarHub, Telcel Mexico, Tele2, Telefónica, Telenor Group, Telia Company, Telkomsel, Telstra, Telus, TIM, T-Mobile US, Turkcell, Verizon, VimpelCom, and Vodafone.

11 OEMs: Alcatel, ASUS, Huawei, General Mobile, HTC, Intex Technologies, Lava International Ltd., LG Electronics, Lenovo/Motorola, Samsung Electronics and ZTE

2 mobile OS providers Google and Microsoft.



Read more:

ebook-cover To find out why Advanced Communications matters download our short ebook: Advanced Communications – The next generation of keeping in touch


Messaging as a Platform: The Operator Opportunity