MWC25 Barcelona | Gen AI Summit On Demand
This year’s summit, titled “Gen AI: Experimentation to transformation” explored the transformative journey of Generative AI in enterprise. While 2024 marked a breakout year for Generative AI adoption—with 81% of telecom companies testing the technology—scaling these innovations to full production remains a key challenge.
At the 2025 Gen AI Summit, CEOs, CTOs, and AI leaders came together to address these challenges and uncover opportunities for scaling Gen AI across enterprises.
Key Discussion Areas:
- Practical applications of Generative AI in enterprise.
- The foundations of successful Gen AI implementations.
- Strategies for moving from pilots to full-scale deployments.
- Unlocking enterprise potential through scaled Gen AI solutions.
Agenda
- How BT Has Used AI to Both Experiment and Transform
- Scaling Generative AI: From Foundation Models to Real-World Deployment
- The GenAI Multiplier Effect
- Can Telcos be Model Makers?
- Can Telcos be Model Makers?
- Building an AI-first Telco
- How to Navigate the Future of AI and Agents
- Network for AI, AI for Network
- Panel Session – Gen AI, a Growth Engine for Telcos and Enterprise?