The AI Production Paradox

GSMA Member Sinch has released new research exploring the current state of AI in customer communications and the challenges organisations face as AI adoption matures.

Escaping pilot purgatory was supposed to be the hardest part. But for most enterprises, it wasn’t. In customer communications, 62% of enterprises have already shipped AI into production. What happens next is not what the market expected.

Here’s what 2,527 enterprise decision-makers across 10 countries told Sinch about the state of AI in customer communications: the critical blind spots in today’s AI strategy, and the questions every communications leader should be asking right now.

For two years, the conversation in enterprise AI has been the same: getting pilots into production is the bottleneck. Break through that, and you’re ahead.

Today, Sinch is releasing early findings from The AI Production Paradox, an independent Sinch study on the real state of AI in customer communications.

See the findings and download the full report here.

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