Friday 12 June, 2026
GSMA Member Recommerce, a leading European player in trade-in, refurbishment and resale of consumer electronics, and Xiaomi, a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an Internet of Things (“IoT”) platform at its core, announce a strategic partnership for the deployment of integrated trade-in programs on Xiaomi’s website across Europe and enhance consumer’s purchasing power while reducing e-waste generation.
Started in May 2025, this partnership integrates trade-in options into the product pages of Xiaomi devices, and therefore directly into the customer journey. This new program allows consumers to benefit from a simplified and seamless trade-in solution when purchasing a new device on Xiaomi’s website. On the product page, the consumer is directly proposed to trade-in a used device. In a few steps, after informing about its used product’s characteristics and condition, the consumer will be offered an
estimated trade-in price, which will be paid out once the device has been inspected by Recommerce.
The program is currently rolling out in 13 key European countries: France, the UK, Italy, Spain, Netherlands, Germany, Poland, Belgium, Romania, Sweden, Austria, Czech Republic and Hungary, reflecting both companies’ shared ambition to foster more sustainable and circular consumption.
This partnership is all the more significant as it unites Recommerce with a strong player in the European market and a brand that consumers are increasingly turning to. In Q2 2025, Xiaomi global smartphone shipments reached 42.4 million units, achieving YoY growth for eight consecutive quarters. This collaboration strengthens Xiaomi’s presence among consumers and illustrates Recommerce’s commitment to supporting market leaders in their sustainable initiatives.
“We are thrilled to partner with Xiaomi to offer European consumers a seamless and integrated trade-in solution. This program perfectly aligns with our mission to promote the circular economy and make device trade-in a simpler and more beneficial habit for everyone.” says Augustin Becquet, CEO at Recommerce.
This partnership is set to redefine Xiaomi customers’ purchasing experience in Europe, offering them a sustainable and convenient option for their old devices, while solidifying Recommerce’s position as a strategic partner for leading tech brands.
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